Online real estate marketing

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Templates We create MARKETING SOLUTIONS not ADS

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Digitoos Real estate online marketing

Transcript of Online real estate marketing

Page 1: Online real estate marketing

TemplatesWe create

MARKETING SOLUTIONS

not ADS

Page 2: Online real estate marketing

Your Logo

Why WE are a Specialist?

A Case study was conducted by IIM – Ahmedabad on our

innovative solutions, lead generation and e-promotion

techniques.

Top Internet based e-commerce company of the year 2011

Made-From-India.com strongly adheres to Sir Abraham Lincolns thought that,

“The best way to predict your future is to create it.”

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WHY GO ONLINE?

Average Time Spent on Internet: 8 Hrs/ day

India Stands 3rd in Internet usage in

world with more than 11% of population

online.

40% of online population in India is

female

75 per cent of online audience between the age group of 15-34

Young People Are Aggressive Net Users

They are Online with Phone, Laptops, Desktops, Tablets and Fablets

94%

6%

People Search Property Online

Online

Offline

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Fact # 1: Online Searches for Offline BuyingA recent survey concluded that people do an extensive research

for products online before ending up buying them offline.

Property

100%

Cars

100%

Jewellery

95%

Hotels

70%

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Fact # 2: Decision Makers go Online ForDecision makers are spending more than 8 hours a day online and

majority of them are spending time…

Checking Mails – 60% Searching Information– 25%

Social Activities– 10%

Other Activities like Buying, Chatting, Dating– 5%

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Fact # 3: Decision Makers can be influenced by the power of

Web 2.0 + Sales 2.0 + Mail 2.0

VISIBILITY

Be on Google’s first page to ensure more number of leads

CLARITY

More clearer the message is conveyed more is the chances of getting a lead

APPROACH

Customized & Interactive approach to serve the buyer’s particular need and query

MARKETING AUTOMATION

Let Marketing Automation work for you!

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In Online…YOU CAN BE EITHER

RIGHT or WRONGON RIGHT SIDE YOU

GET BUSINESSON WRONG SIDE YOU

LOOSE BUSINESS

OUR SOLUTIONS GET YOU ALWAYS ON RIGHT SIDE

TRUST TOP INTERNET COMPANY OF YEAR 2011 OF INDIA

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3 ways to sell a Property

Advertise continuously with High Expenditure

Network of Agents in Thousands &

Lakhs

Least ExpenditureHighest reach

Be before buyers Always 24x7x365

Exhibition

Newspaper

Magazine

Radio / TV

HoardingsLimited Reach

Sho

rtes

t Li

fe

Agent

Investor

Sub-AgentsLim

ited

Rea

chH

igh C

on

version

Time

Sales 2.0

Web 2.0

Mail 2.0Hig

hes

t Po

siti

on

ing

Befo

re . W

ith . C

on

tinu

ou

sly

Bu

yers

Choose Intelligently

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Search Engine

Social Media

Super Charged Website

Branding Continuously - Lead Continuously WITH

Micrositeon

MFI

Listing on

Directories

With Online Marketing Force, we create your Exclusive Online Business Centre

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We Super Charge your Website

Your Website Before getting Super Charged

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Steps to create Online Marketing Force

Study , Analyse & Discuss With Company

Segment Buyers and redefine it.

Super Charge The WebsiteCreate Online Business Centre After Super Charging website

Incorporate Web2.0, Sales 2.0, Mail 2.0 on Online Business Centre.

Creating Lead generation centresPositioning With Micro Websites In Buyers Zones

Targeting & Retargeting segmented buyers and probables with mail 2.0

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Mails

Social Media

Website Pages

Classified Listings

Content

Blogs

Your Super Charged Website - Your Online Business Centre

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Check Your Marketing PatternConventional Marketing

• Limited Reach

• Covers Offline Market

• Very Low ROI

• Non segmented targeting

• Does not offer interactive Approach

• Uniform positioning of products for all

• Only Marketing

• Tracking of leads not possible

Web 2.0 + Sales 2.0 + Mail 2.0• Unlimited Reach

• Covers Online Market

• High ROI

• Segmented targeting

• Interactive Approach

• Engages buyer in the buying process

• Multiple Positioning of products based on target audience

• Wholesome approach integrates sales with marketing

• Tracking of leads possible

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Marketing Automation

We combine the Mail 2.0 with Marketing Automation tools to deliver the best results and making it a Online Lead Generation tool.

Being a Data Driven company, we have:

• Huge email subscriber database

• Spam free mailing platform and inventories

• Highly segmented data running into crores including almost every category and finest segment bifurcation

23.6% of all email opens occur within 1st hour of delivery

2nd hour

9.52%

3rd hour 6.33%

4th hour 4.8%

23rd hour 0.72%

24th hour 0.63%

22nd hour 0.78%

We take care of even these kind of simple aspects:Email Reaches their best results in 1st hour after deliveryThe best times to send mails are between 9 – 10 am and 3 – 4 pm

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Marketing Automation

Wins

20 50

Sales Qualified Leads

100 180

Marketing Qualified Leads

500 700

Inquiries

1000 1200

Mail Sent (Touches)

10,000 10,000

200 more inquiries

100 more MQL

40 more SQL

14 more Wins

Email Marketing

Marketing Automation

Payoffs

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Marketing Reports

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Get detailed reports like how many have opened the mail…

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Know who has opened your mail andwhen…

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Know what interests people more…learn whichlink is clicked the most…

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84% Real estate Professionals are now using Social Media

79%

48%

29%

15%

12%

5%

4%

0% 20% 40% 60% 80% 100%

Facebook

Twitter

Linkedin

Word Press

You Tube

Blogger

Flickr

Social Media Usage

73%

27%

You tube

73% of Homeowners say they are more likely to go with realtor offering video, yet only 12% of real estate industry currently have YouTube accounts.

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Twitter

SOC

IAL

MED

IAIn

tegr

ated

Ap

pro

ach

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Project Based Micro Websites

• The project will be listed on Made-From-India.com, India’s 3rd largest b2b portal.• A separate link will be created like:

http://www.made-from-india.com/yourproperty/• Designing and developing of microsite will be with the aim of creating a

LEAD GENERATING CENTRE• The microsite will be than linked to their respective websites• Promoting offers and Investment plans on the website. • Technological sound with classic aesthetic look and feel.• Navigational friendly.• Search Engine Friendly with Social Media Integration.• Refer: http://www.made-from-india.com/ahmedabadfilmcity/

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Get one today - Make Your Website Mobile Friendly

Users Across Globe are going MobileARE YOU READY?

Mobile commerce are now 21% of all traffic to websites

and has greater influence than desktop websites.

Mobile is the only way to access Internet

Convenient when away from computer

Cheaper than using a computer

Easier than using a computer

41%

40%

39%

32%

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Mobile to Save!41% people made a

purchase influenced by email promotion they

receive on phone37% made a purchase

influenced by social media promotion

received on mobile32% more leads

generated than desktop over 2 year period

Mobile device owners are more likely to interact with brands on

Social Media

No Mobile Device17.9%

Smartphone or tablet owner26.9%

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Features• Totally in synchronization with your current desktop website

and all mailers

• Automatic Updating with changes in desktop version

• Convert advanced sites as well

• Compatible for more than 14,000 different mobile devices!

• Easy to view on mobile platforms

• Fast to navigate on mobile platforms

• Quick page loading time

• Mobile SEO friendly website

• Mobile Analytics

• Click to call option for you to generate more leads

70% of people that search for a local business on their mobile phone will take action that day.

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Pre Launch Marketing

Necessary as many people plan purchasemonths ago, so we make them consider yourproject before even its launch

• We run Teaser Campaigns

• We create awareness about your project

• We generate curiosity for your project

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For all the teasers we will run a viral marketing campaign on social networking sites to generate curiosity.

“Hottest property in town to be revealed shortly. Stay tuned, we will keep you posted on it.”

Holistic marketing approach Combination of :• Mailers• Social Media• Banners• Creating Online Events / Contests

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