Online personal branding
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Transcript of Online personal branding
PersonalBranding. @aylinahmet
Numbers don’t lie.
• Linkedin leads usage for recruiting efforts – with
over 75 million users.
– In Australia, 68% of organisations are using
Linkedin to tap into the passive market
– 64.9% of recruiters use Linkedin in recruitment
• 500 million users on Facebook
• 1.5 million blog posts written daily
• Three of the world’s most popular brands online
are social-media related (Facebook, YouTube and
Wikipedia)
• Twitter now has over 105 million registered users
• Foursquare is approaching 3 million users
• It’s about the conversation
• You need to listen
• It’s not another channel to
broadcast a message
• Engagement is key
• Providing value
• The ‘Relationship Network’ –
connections and influencers
So what you’ve heard:
Evolution of Branding
Old (transactional)
• Static
• Push model
• Saying
• Look & feel
• Simplicity
New (relationships)
• Conversations
• Dynamic
• Doing
• Experiencing
• Complexity
• Engagement
• Community
Letting go of control.
• Real time search engines such as
Collecta, Google Alerts,
Twellow & search.twitter.com
• Research and follow influencers in
the recruitment space.
• Search Technorati for influential
bloggers.
• Use Google Reader &
Bookmarks to store your
searches and history.
• Don’t forget podcasts & webinars.
Listen.
• Google yourself
• Find out what people are saying about your company & client using Vault or Whirlpool
• Use zoominfo & Spoke to find out business information i.e. Executive names & contact information
• Notice key influencers
• Make it easy for people to find you – wefollow & Twellow
• Search on Linkedin for groups & companies to follow
• Competitor & candidate mapping
Research.
Things to note...
o Username o Bioo Privacy and
protectiono Background image
& profile photoo Complete your
profile
Before you jump online,
make sure you have a
clear purpose!
• Talk with relevancy
• What are your followers after?
• Use Linkedin applications
• Share. 80/20 rule
• Trust & credibility
• Approachable
• Usability
Clear purpose.
• Grow your network: search for colleagues & class mates• Promote your profile: add to email signature, business
cards• Contribute to discussions in groups• Ask for recommendations/ write recommendations• Connect to ‘power networkers’: 500+ connections• Don’t be afraid to ask• The more valuable your comments, the more it reflects
on your ability and your brand.
Passion.
• Talk about what you’re passionate about
• Be apart of a community – create your own
community, Ning.
• Be real
• Write well, write passionately
– but be brief.
Influence.
• Stay committed
• Link your sites back to a central point
• Be prompt
• Continually build on your connections
• Automation – Socialoomph and TwitterFeed
sends automatic welcome messages to followers.
• Social bookmarking – Digg, Delicious, iGoogle
• Track and measure where you can - @, DM’s,
bit.ly, google trends
Fun.
• Play and have fun
• Meetup’s/ Tweetup’s/ Social Media
Clubs & Conferences
• Follow conference topics on Twitter
(#)
• Be patient
• Experiment
Things to be aware of.
• Personal vs. professional
branding
• Stay committed to your brand
and followers. Keep the blog
going.
• Prioritise your time which will
help you develop positive habits
of on-going personal brand
building.
• Data overload
To recap
1. Listen2. Research3. Purpose 4. Engage5. Influence6. Have fun
That is all.
…now fire away those questions!
Social Media Evolution – Part 2