AjT Personal Branding - Example of Personal Branding as an Educator
Online Personal Branding | LoDo District
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LODO DISTRICT 11/01/11 @ANGIEPASCALE @LOCATION3 CREATING A PERSONAL BRAND ONLINE
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Communications Manager Angie Pascale (@angiepascale) presented at a young professionals event for The LoDo District. She discussing how to create and manage your online personal brand, specifically through social media networks. The event is taking place on Tuesday, November 1 at The Wine Loft (1527 Wazee Street), starting at 5:30 p.m.The LoDo District is a membership organization that supports Lower Downtown (LoDo) Denver’s, unique historical, cultural and retail neighborhood, through marketing, education and advocacy. LoDo is the oldest and original settlement in Denver, and is now home to numerous restaurants, bars, retail shops and businesses, including Location3′s current office.
Transcript of Online Personal Branding | LoDo District
LODO DISTRICT11/01/11
@ANGIEPASCALE@LOCATION3
CREATING A PERSONAL BRAND ONLINE
THIS SECTION’S ALL ABOUT MENO COMPLAINING. IT’S NOT LIKE YOU HAD TO PAY TO BE HERE.
@angiepascale | @location3
@angiepascale | @location3
@angiepascale | @location3
@angiepascale | @location3
@angiepascale | @location3
CREATING A PERSONAL BRANDIT’S NO DIFFERENT THAN CREATING A BRAND BRAND.
@angiepascale | @location3
WHERE PATH MEETS PRESENCE
Interest Research Recommendation Validation Decision
79% of shoppers conduct at least half of their product research online before they make a purchase.
90% of shoppers trust recommendations from their friends.
Sources: 2011 The E-tailing Group; E-Consultancy @angiepascale | @location3
TURNING DECISION INTO ADVOCACY
Decision Validation Recommendation Engagement Advocacy
@angiepascale | @location3
IT IS NO LONGER POSSIBLE TO IGNORE THE GROWTH OF YOUR SOCIAL CONNECTIONS AS A PART OF YOUR SEO STRATEGY
Social activity on Facebook, Twitter and Google+ is factored into organic search engine results on Google and Bing.
Marketers utilizing social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate.
Source: Marketing Sherpa, 2010 @angiepascale | @location3
ONLINE BRAND ASSETSI SAID “ASSETS” FOLKS.
@angiepascale | @location3
@angiepascale | @location3
anchor text links
vanity URL
bio
@angiepascale | @location3
groups and discussions
blog feed
Slideshare documents
@angiepascale | @location3
update privacy settings often
vanity URL
EdgeRank
custom lists
questions
manage tagging
@angiepascale | @location3
three to five topics
use lists to organize
it’s not all about you
explain yourself
do not automate
nothing is private
strategic username selection
@angiepascale | @location3
@angiepascale | @location3
@angiepascale | @location3
GHOSTTOWN
@angiepascale | @location3
PERSONAL BLOG
@angiepascale | @location3
presentations
documents (e.g., press releases, collateral)
videos (e.g., commercial, how to)@angiepascale | @location3
OTHER SOCIAL STUFFSDON’T WORRY, WE’RE ALMOST DONE.
@angiepascale | @location3
Create and actively maintain profiles on
other social media networks
HIDING NEGATIVE CONTENT
Guest post on other blogs
Become convincing when saying, “that’s
some other person with the same name”
Become actively involved with organizations
@angiepascale | @location3
@angiepascale | @location3
THE DOS AND DON’TSPAY ATTENTION, THIS PART’S IMPORTANT.
@angiepascale | @location3
do not post drunken or drugged photos
have an opinion, but avoid controversial topics
know the FTC guidelines
know your organization’s social media policy
do not talk shit on colleagues, clients or partners
sign up for Google Alerts for your name
use consistent and appropriate profile images
@angiepascale | @location3
8% of companies have fired someone for social media behaviors
15% have disciplined someone for violating policies
70% of U.S. companies have disqualified candidates based on what they found online
@angiepascale | @location3
ANY QUESTIONS?LET’S MAKE THIS QUICK, I NEED A DRINK.
@angiepascale | @location3
