ONLINE ENGAGEMENT FOR CAREER & ALUMNI SERVICES:

HOST ONLINE NETWORKING EVENTS FOR STUDENTS & ALUMNI

FEATURING: Lauren Henry, Carnegie Mellon University

Lindsay Máčala, Columbia University Alumni Association

FEATURED SPEAKERS

Lauren HenryAssociate Director, Global NetworksCarnegie Mellon University

Lindsay MáčalaCoordinator for Career Services

Columbia University Alumni Association

WHO IS BRAZEN AND WHO AM I?

1. Great content: We’re a substantive thought leader in the careers space.

2. Powerful platform: We’re all about engagement.

Ashley HoffmanVice President

Marketing + Strategic Partnerships

WHY ARE YOU HERE? PROVIDING VALUE TO STUDENTS AND

ALUMNI IS ALL ABOUT CREATING

ENGAGEMENT

Career Fairs Networking

OFFLINE EVENTS HAVE GEOGRAPHIC, FINANCIAL AND OTHER RESOURCE

CONSTRAINTS

Employer Info SessionsReceptions

SO WHAT ABOUT ONLINE

ENGAGEMENT?

Web 1.0: Your Website!Maybe great content, but likely static

SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT ON UNIVERSITY RECRUITING AND STUDENT/ALUMNI

ENGAGEMENT, BUT IT’S A BROADCAST. NOT ONE-TO-ONE.

How Students and Alumni Communicate3/4 students use mobile devices

THE SOLUTIONCREATE AN ONLINE EXPERIENCE THAT ALLOWS

ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE ONE-ON-ONE IN AN EASY AND EFFICIENT WAY

HERE’S HOW WE HELP YOU

DO IT.

CREATE AND BE CREATIVE

PROMOTE.

GET DATA.

TRACK.

Resume can be viewed during chat

Each conversation

is timedKey participant information

is available during chatText-based

conversations for maximum efficiency

Penn State Alumni Association

CONNECT & ENGAGE

Penn State Alumni Association

BUILD & MAINTAIN

Networking EventsConnect students with the best and

brightest alumni from your university, or get to know students in

a more informal setting. Students can find internships, jobs, introductions

and mentorship opportunities.

Virtual Career Fairs*Large scale or boutique virtual career fairs can connect students in real-time with employers. A great compliment to your existing in-person career fair

engagement.

Resume ReviewStaff your event with career center

employees, alumni, student volunteers and outside experts. When students connect with an

expert they will have 5 to 15 minutes to ask questions and have their resume critiqued in real-time.

DevelopmentInvite your alumni to chat with staff,

students, other alumni and your development team from the comfort

of their office or home. After the event, follow up via phone or email.

Post Webinar ChatSend students to a post-webinar chat

where they can connect with the webinar presenter and other

attendees to discuss and debate the topic of the day.

Virtual MeetupsCompliment your in-person meet-ups

across the country with virtual meetups that allow alumni from

coast-to-coast, and even worldwide, to chat in real-time.

Cross-Major CollaborationFacilitate exciting new projects

through cross-major collaboration. For example create new businesses by matching students in engineering with students in the business school.

Career CoachingStaff your event with professional career coaches or accomplished

alumni to answer student questions, and coach them on best practices in applying for jobs and interviewing.

Employer Information SessionStudents can connect directly with employers at custom open house

events that showcase the breadth of a company’s career opportunities.

FLEXIBLE AND ALL-ENCOMPASSING.

TOP UNIVERSITIES - BIG AND SMALL - USE BRAZEN TO CONNECT AND ENGAGE THEIR STUDENTS AND

ALUMNI ON A GLOBAL SCALE

LET’S HEAR IT FROM THE EXPERTS

FEATURED SPEAKERS

Lauren HenryAssociate Director, Global NetworksCarnegie Mellon University

Lindsay MáčalaCoordinator for Career Services

Columbia University Alumni Association

- BI-MONTHLY EVENTS

-HUNDREDS OF REGISTRANTS AND

ATTENDEES

-35 STATES AND 28 COUNTRIES

REACHED; ALUMNI FROM 1940 TO 2016

CMU AlumniNetworking

Columbia University- BEGAN HOSTING

EVENTS IN 2012

-ENGAGE ALUMNI ACROSS COLLEGES -

TEACHERS, BUSINESS, AND GENERAL ALUMNI

-HOST NICHE EVENTS FOR AUTHORS,

ENTREPRENEURS, CAREER COACHING

ONLINE ENGAGEMENT FOR CAREER & ALUMNI SERVICES:

HOST ONLINE NETWORKING EVENTS FOR STUDENTS & ALUMNI

We would love to partner and help you!

Contact: Ashley Hoffman; ashley@brazencareerist.com202.302.8870