Dax Hamman@daxhamman / @chango

Wednesday 3pm | Room 29b

Chango

Hi !

Using a programmatic approach to this presentation…

Like

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f spe

aker

Britishaccent Cats Babies

supports cute kittens

and cute babies…

Oh, and Programmatic Marketing…

Site retargeting is not about acquisition.

The job of site retargeting is to fix the leaks

in your existing programs and sites.

retargeting≠

retargeting

"I saw the angel in the marble andcarved until I set him free."

The 7 effective types of RetargetingHigh Resolution Image : chango.com/blog/7typesofretargeting

Search retargeting

Site Retargeting … evolved

Site Retargeting is about connecting with individuals, yet a typical solution will bucket users into segments with equal value.

With this fresh approach, Chango collects more actionable data about every visitor, translating it into their true value, making smarter and more efficient retargeting decisions.

And along came FBX

1bn+ registered users / 25% of real-time impressions

• From audience buying

to

• Individuals with intent

Promises, promises…

‘Big Data’

&

‘Programmatic Marketing’

If my mum...

Image: psfk.com

Find us:

Chango / @chango

Daxthink.com

Dax Hamman / @daxhamman

Chango.com/resources