2 . O N L I N E M A R K E T I N GC R E A T I V E C Y C L E O N L I N E E N T R E P R E N E U R S H I P P R O J E C T

“My philosophy is that not only are you responsible for your life…

!But doing the best at this moment puts you in the best places for the

next moment.” !

Oprah Winfrey, American television host, actress, producer and

philanthropist

RETRIEVED FROM ACESHOWBIZ. http://www.aceshowbiz.com/events/Oprah%20Winfrey/oprah-winfrey-45th-naacp-image-awards-02.html

R E A C H O U T T O T H E W O R L D

RETRIEVED FROM EARTHEGY, https://www.facebook.com/Earthegy/timeline

R E T R I E V E D F R O M X E VA N A . H T T P : / / W W W. I N S TA G R A M . CO M / X E VA N A /

R E A C H O U T T O T H E W O R L D

T O D A Y ’ S A G E N D AA. SET UP YOUR SHOP’S

FACEBOOK PAGE

B. SET UP YOUR SHOP’S INSTAGRAM PAGE (optional)

Learn to freely advertise what you are selling to other people!

A . W H A T I S F A C E B O O K ?

facebook

Largest online social

networking service

75% users are outside the

United States [3]

Smartphone users check

Facebook on average 14

times a day [2]

1.28 billion monthly active

users, as of March 2014 [1]

THINGS YOU NEED: !

1. A COMPUTER / LAPTOP

2. Be connected to the INTERNET

1 . C R E A T E Y O U R F A C E B O O K A C C O U N T

1 . C R E A T E Y O U R F A C E B O O K A C C O U N T

I. Go to www.facebook.com !II. Fill out your details in the required spaces. !III. Click “Create an account” once you have

completed your information. !Tips! • A valid email address is needed – Use

your official business email if you have one!

• If you do not have an email address, you can make one with hosts such as Google (Gmail), Hotmail (Outlook) and Yahoo etc.

• Pseudonyms and fake birthdays can be used to register for your email and Facebook accounts

!Read the policies, then click “Create an account”.

IV. Find your friends Facebook gives you the option to add your friends who are already on Facebook. !As this is not your personal account, you may skip this step (bottom right corner) and return to it later if you wish.

V. Fill Out Info !Facebook gives you the option to fill out your personal education/career information.

As this is not your personal account, you may skip this step (bottom right corner) and return to it later if you wish.

VI. Add Profile Pic !Facebook gives you the option to add a profile picture to your profile. !As this is your business account, you may choose to add your brand logo.

VII. Welcome Page !A brief introduction to Facebook is given on the Welcome Page.

Or skip this step (bottom right corner) and return to it later if you wish.

VIII. Validate your Facebook account !To complete the Sign-Up process and use all the Facebook functions, you will need to validate your account. !!!!Visit your email inbox to check whether you have received a Sign Up email by Facebook. !If not, click “Re-send email”.

To validate: • Either click “Confirm your Account” within the email • Or return to your Facebook account to enter the 5 digit code given • Both methods will validate your account

IX. Congratulations! You have now created your Facebook account! Visit your email inbox to check whether you have received a Welcome Email by Facebook. !!

2 . C R E A T E Y O U R F A C E B O O K P A G ERETRIEVED FROM FACEBOOK https://www.facebook.com/about/pages

I . E N T E R T H E “ P A G E S ” S E C T I O N

I I . C H O O S E T H E T Y P E O F P A G EIn the pull down list, choose a

category for your product (if your category isn’t listed

choose the closest one).

As it is a Company page to promote your products, (i) Click “Brand or Product”.(ii) Enter your Brand/Product name. (iii) Read and agree to Facebook Pages Terms. (iv) Click “Get Started”.

I I I . A B O U T

Facebook gives you the option to fill out details about your company. !You may choose to skip this step (bottom right corner) and return to it later if you wish. !Note! Remember to tick “Yes” to confirm your brand is real!

I V. P R O F I L E P I C T U R E

Facebook gives you the option to add a profile picture to the page. !As this is your business account, you may choose to add your brand logo. !Or skip this step (bottom right corner) and return to it later if you wish.

V. A D D T O F A V O R I T E S , R E A C H M O R E P E O P L E

Facebook gives you the option to add your company’s page to your Favourites bar on your homepage. !This will make it easier to access your page. !Click “Add to Favourites” to enable this function.

You may choose to skip these steps (bottom right corner) and return to it later if you wish.

Facebook gives you the option to use their services to advertise your page to the public. !Note! This is a fee-paying service! !Click on “Add Payment Method” and follow their steps if you wish to purchase this service from Facebook. (Not recommended for now)

V I . C O N G R A T U L A T I O N S !You have now created a Facebook page for your business! You can now quickly access and edit your page from your homepage.

You can now start building and personalising your page using the tools, and add additional apps which may help you market your product.

Use the progress bar to start editing your page.

3 . U T I L I S I N G F A C E B O O K T O B U I L D M Y B U S I N E S S

RETRIEVED FROM FACEBOOK https://www.facebook.com/about/pages

I . G I V E A W A Y S!

• Simple and cost-effective. • Generate an audience and

awareness for what you are selling!

!• More reliable than Facebook

sponsored promotions (advertisements).

!• (+) More organic, legitimate likes,

and engaged audience.

I I . H A S H T A G S

USE HASHTAGS !Examples: #giveaway #freebies #facebookgiveaway #handmadenecklaces #handmade #necklace

• Use relevant hashtags for your giveaways as seen above. • Encourages the audience to contribute to the topic • Clicking on the hashtag will group all posts with the same

tag together

B . W H A T I S I N S T A G R A M ?

!!Take your own pictures and videos, and share them with millions of other people!

An Online Mobile Photo and Video Sharing Platform.

B . I N S T A G R A M ( O P T I O N A L )

THINGS YOU NEED: !

1. A SMARTPHONE

2. A CAMERA (if your smartphone does not

have one)

3. Be connected to the INTERNET

G E T T I N G S T A R T E D1. Download Instagram

onto your phone. “Google Play Store” for Android phones, “Windows Phone Store” for Windows phones, “App Store” for iPhones.

!

Go to your respective store and search for “Instagram”, and click “Download”.

For this example, we’ll be using “Instagram” on an iPhone. “Instagram” is also available on all Android smartphones (e.g. Samsung, HTC) and Windows smartphones.

2. Click on the Instagram icon on your phone to open the app.

G E T T I N G S T A R T E D

3. Register an account. !

You can choose to Register with Facebook or Register with email. !

In this example we will register with an email for greater privacy.

G E T T I N G S T A R T E D

4. Enter the details, then tap “->”

- (Optional) You can add a photo. This can be a photo of what you are going to sell.

- Read the Privacy Policy and the Terms of Service.

- Enter an email address you will check and access incase you lose your password.

- Choose a username. This can be the name of your shop. Use a strong password.

You can use pseudonyms if you wish.

5. Finish Signing Up, and get ready to start posting photos!

Fill in your username, email address and password!

Add a photo. Optional, but recommended.

End goal. After months of hard work and consistent images… You should have a good following!

6 . O V E R V I E W

“HOME” icon. Show images that you and people you follow upload.

“EXPLORE” icon. You can search worldwide for other users via their usernames. Or type words to explore images with these hashtags!

“NEWS” icon. This shows who is following you, who liked your photos and who commented on your photos.

“PROFILE” icon. This shows your own profile. !You can see images you uploaded, your followers and who you follow, and edit your profile.

Your profile picture. This is the photo uploaded earlier.

Your username. This can be your shop name. You can change it when you wish to.

Add your website link from Etsy or Ebay. !Add a description of what you are selling. You can also add shipping details and your email.

Your display name. This can be a pseudonym or name of your shop. This is what people see when they go to your Instagram profile page.

7 . E D I T Y O U R P R O F I L E .

7 . E D I T Y O U R P R O F I L E .We recommend that posts are not private so that your images can be found via hashtags to audiences worldwide. !Free advertising! !However if your posts are public be sure not to divulge any personal information when posting pictures! !Click “Done” when you are happy with the information entered.

8 . P O S T Y O U R F I R S T I N S T A G R A M

Tap on the center “CAMERA” icon.

Choose a photo you want to share with others!

Tap “NEXT” after selecting your photo.

8 . P O S T Y O U R F I R S T I N S T A G R A M

Select a filter. (optional) A filter automatically changes the look of your image!

Edit the lux. (optional) This allows you to change the amount of light in your image!

Edit it further! (optional) Here you can adjust the brightness, contrast and even sharpen your image!

8 . P O S T Y O U R F I R S T I N S T A G R A M

Once you are happy with the image, tap “NEXT”!

Enter a caption. !Describe the product you are selling with a short description. !Add hashtags (e.g. #fashion, #onlineshop) for your image to be found alongside other images with #fashion, #onlineshop. !This is essentially free advertising!

Once you are happy with your caption, tap “SHARE”!

8 . P O S T Y O U R F I R S T I N S T A G R A MVOILA! !You are done with your first Instagram post. Good job! !• Add hashtags to your image (up to twenty)

to showcase your image to people worldwide.

• Examples: #fashion, #cute, #followme, #onlineshop, #style, #pretty.

• Each image can hold effectively up to twenty different hashtags.

• Go to website “top-hashtags.com/instagram” for the most common and popular hashtags used!

8 . P O S T Y O U R F I R S T I N S T A G R A MExample of a post which uses hashtags. !Use hashtags which describes your Instagram. !Hashtags do not need to be in the caption. You can also add hashtags by commenting on your own photo! !If you are selling handmade necklaces on Etsy, use hashtags like “#necklace”, “#handmade”, “#present”, “#Etsy”, “#onlineshop”.

9 . E X P L O R E I N S T A G R A M

Find other people to follow for inspiration! - Tap “Users”, type in a username, e.g. “vogue”. - In this example, we selected VOGUEMAGAZINE.

Tap here to follow the user!

9 . E X P L O R E I N S T A G R A M

Search for hashtags to explore images worldwide! - Tap “Hashtags”, type in a common hashtag, e.g. “#giveaway”.

Here you can see the list of images worldwide tagged with the hashtag “#giveaway”!

1 0 . H O S T Y O U R O W N G I V E A W A Y

Giveaways are a great way to gain exposure to your brand! !

Image should make it obvious that you are having a giveaway. !Showcase the item you are giving away in an attractive way.

1 0 . H O S T Y O U R O W N G I V E A W A Y

You need to clearly state your giveaway rules.

Include a clear deadline. !Include clearly how they can participate. !- A good way will be getting

participants to share the photo to their own friends!

- Increase exposure of your photo by using hashtags in your comments!

L E T ’ S R E C A P !

1. STARTING YOUR ONLINE PAGE SIGN UP WITH FACEBOOK &

INSTAGRAM (optional)

2. PREPARE YOUR SOCIAL MEDIA ADD DETAILS TO YOUR FACEBOOK PAGE, UPLOAD PHOTOS TO INSTAGRAM

!3. BUILD AND GROW HOLD GIVEAWAYS, USE HASHTAGS, FOLLOW AND INTERACT WITH PEOPLE

A D D I T I O N A L T E C H N I Q U E SC U S T O M I Z I N G Y O U R P O S T S

• Easy way of doing market research • Test popularity of your products • Generates awareness and encourages consumer engagement (e.g. to look at new menu)

Make posts according to holidays or

popular trends. !

This post by Costa Sand is

referencing Halloween.

Relate it to current affairs!Tell us! Speak to us!

A D D I T I O N A L T E C H N I Q U E SB E H I N D T H E S C E N E S

Reduce the distance between you and your customers by showing behind-the-scene footages or photos of your products!

A D D I T I O N A L T E C H N I Q U E S

T R I V I A / “ D I D Y O U K N O W ?

Introduce interesting fun facts about your product to induce interest and

encourage customer interaction!

E.g. !

“Did you know that each necklace is entirely made by delicate handiwork?”

!“Did you know that each issue of the

newsletter takes over 20 hours of research to complete?”

A D D I T I O N A L T E C H N I Q U E S

A S K I N G Q U E S T I O N S

“Which would you choose?” !

Fill in the blank.

Shape your statements to reflect your brand identity. !

A great way to create conversations with your customers and get them thinking more

about the brand.

F I N A L LY… N O W L E T ’ S G E T S T A R T E D .

S H E W H O D A R E S , W I N S .

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