Online Marketing ROI Tips for Small Businesses

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Selling Lemonade Is One Thing…

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Running A Real Business Is Another Story…


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So You Want to Make Money on Your Investment?


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1.It all starts with WHY.


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WHY should anyone buy from you?What’s your UNIQUE value proposition?


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2.How WELL Do You Know Your Business?


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What Are Your Strengths & Weaknesses?


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3.How Are You Performing Today?What ROI Do You Need to Beat?


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For Every $1,000 You Spend Today, How Much Do You Get Back?


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Do You Even Know Your ROI?


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Some Companies Don’t.


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Seriously.We’re Not Kidding.


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4.

Think BIG.

Be Strategic &Comprehensive.


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Sure, You Can’t Afford

EVERYTHING.


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But Make Good Use of Good Choices:

Online + Offline


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Coordination = EfficiencyGet MORE Out of Your Dollars


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Keep Your Head Out of the Sand.


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You Have Many Choices.


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SEO Paid Search Twitter Facebook Link Building E-Mail Campaigns News Releases Webinars Print Ads Referencing Your Website


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5.Don’t Overlook Your Other Activities.


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• What Tradeshows Are You Attending?• Holding a Seminar?• Are You Speaking Somewhere?• Are You Active in Any Groups?• Did You Write an Article for an Industry Publication?

EVERYTHING Needs to be Documented.


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They Can Be Cross-Promoted…

• On Your Website• Special Mailings• Paid Search• E-mail Blasts• Online Videos• Blog Posts• Twitter• LinkedIn• Facebook• News Releases• and Much, Much More!


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6.Showcase Your Expertise.


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Write Industry Guides (share a little wisdom) Create Case Studies (brag about successes) Create an Innovative Industry Study Write a White Paper Develop a Tool that Solves Problems, Saves Time


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Get potential prospects to at least provide their names and e-mail addresses to tap into your expertise.


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7.Talk to Callers.


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8.Get Into the Nitty Gritty.


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What’s the Value of a LEAD?How Many Leads Do You Need for a Sale?What’s Your Most Profitable Product/Service?


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9.Spruce Up Your Calls to Action.


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Are Your Landing Pages Clear?Are They Professional or Amateurish?Test. Test. Test.


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10.Who Is Qualified?


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Who Will Do the Work? Measure the Opportunity Costs. What Can You Learn? What Can You Outsource?


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Questions?

Call 800-490-3350

OnlineMarketingCoach.com


Online Marketing ROI Tips for Small Businesses

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