Online marketing les 4
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Transcript of Online marketing les 4
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On line Marketing New School 2011
Online marketing New School
Les 4
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On line Marketing New School 2011
Online marketing New School
Les 4
Bezoekers aantrekken
Bezoekers omzetten naar klanten
Klantrelaties onderhouden
Conversie verhogen
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On line Marketing New School 2011
Online marketing New School
Les 4
Online marketing Middelen:
1. Website met basis ICT model (Informatie, Communicatie, Transactie)
2. Zoekmachine marketing
3. Social media & blogging
4. Viral marketing
5. E-mailmarketing
6. Affiliates
7. Mobile marketing
8. Contentstrategie
9. Online Video advertising
10.Microsites
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On line Marketing New School 2011
Online marketing New School
Les 4
Online marketing Middelen:
Website met basis ICT model (Informatie, Communicatie, Transactie)
• Functioneel ontwerp
• Wireframes
• Interactie ontwerp
• Visueel ontwerp
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On line Marketing New School 2011
Online marketing New School
Les 4
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On line Marketing New School 2011
Online marketing New School
Les 4
Usability
1. Lay-out
2. Bedienigsmenu
3. Navigatie
4. Comptabiliteit
5. Informatie ontsluiten
6. Fouten en foutafhandeling
7. Transactie
8. Vindbaarheid
9. Toegankelijkheid