Confidential, Anne Pryor

Meaningful Connections

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Online Make Over

Leveraging

Anne Pryor Online Visibility Strategist Meaningful Connections

anne@meaningfulconnections.net

www.linkedin.com/in/annepryor

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Agenda

LinkedIn Strategies

Inviting Meaningful Connections

Setting the Settings

Creating an effective, branded Profile

Giving and getting Recommendations

Leveraging LinkedIn

Find People, Companies, Groups, Jobs

Next Steps

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My LinkedIn Story

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Meaningful Connections

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Aaron Keller, Partner

Capsule

Reid Hoffman, LinkedIn Founder

“LinkedIn is the office, Facebook is the

backyard BBQ and MySpace is the bar.”

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Making Meaningful Connections: Know You

Like You Trust You

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How do you want people to feel? Warm

Genuine Empathetic

Positive

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What’s Your Meaningful Connection strategy?

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LinkedIn Statistics

120 million professionals worldwide

170 industries (all Fortune 500 companies)

1,000,000 small business owners

61% use LinkedIn as primary professional site

35% access LinkedIn daily

67% access LinkedIn weekly

81% belong to at least 1 Group

52% participate in Group Discussions

C-Level executives use LinkedIn for industry networking

91% use LinkedIn to review job candidates

Source Lab42, July 2011

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Increase Findability (you’re being searched)

Be a meaningful connector? (open or closed, help others)

Marketing

Manage & promote your company / personal brand

Group Discussions, Answers, Status Bar, Twitter

Create events

Business Development

Find prospects

Competitive insights

Find Experts

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What’s Your LinkedIn

Strategy?

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What’s Your Meaningful

Connection Strategy?

How do you want to be found?

What are you an expert in?

Key words: what happens because of you?

What are your goals?

Who do you want to reach?

• Which target audiences?

• Why them?

• What can you do for them?

Compare / share ideas with others

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A LinkedIn Network 1st

Degree

2nd

Degree 3rd

Degree

People

they

know

-Current & former co-workers - Clients - Business partners - Suppliers/vendors - Classmates - Association Execs - Professional Referrals

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Home Page – Search Box

Manager AND company

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First – Set Settings

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Set Settings

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Settings – Turn Off (uncheck)

Profile & Status Updates

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Your Profile - Contact Settings

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Your Profile

Professional history

Summary

Specialties

Current position

Past positions

Career highlights

Volunteer activities

Publications

Education

Special activities

NEW: Skills, Publications, Certifications

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Your Profile

Why spend time on your profile?

Communicate information about yourself

Be found

Quality of your profile increase the quality results

Use the right keywords in order to be found

Complete all sections

You’re 40% more likely to be found with a profile at 100%, Source: LinkedIn

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Your Profile

Title (title, company, specialties)

Current (title, company)

Past jobs (add at least 3, include name changes)

Education (no dates, won’t get pushed connections)

Recommendations (give and get at least 3)

Connections (get 60 -150)

Website (change to Other, type in brand)

Public Profile (i.e., www.linkedin.com/in/annepryor)

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Profile - Overview

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Profile Summary

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Your Profile - Summary

Tips

Be concise

Detail 3-5 most important accomplishments

Organize in Who, What, Goals format

Get the right keywords

Be honest, not shy, with specialties (can’t claim,

use disclaimer)

Source: Elad, Joel. LinkedIn for Dummies.

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Your Profile - Positions

Add job history

Company name

Job title

Time period

Description of duties

Add as many as appropriate

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Your Profile - Positions

Add Key Accomplishments, Use Keywords

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Your Profile - Education

Include:

Law School

Undergraduate

Activities / Societies

Moot Court

Law Review

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Your Profile - Education

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Your Profile – Additional

Info

Include anything you want seen:

Websites

Company

Awards

Volunteer Associations

Interests / Hobbies (80% professional, 20% personal)

Groups / Associations

Honors / Awards

Skills

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Your Profile – Additional

Info

Other

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Your Profile – Settings:

Going Public

View My Profile to see how it looks

Edit My Public Profile

Create customized URL

Use on business cards

Use on e-mail signature

Choose sections to make public

When public, search engines will index

Turn updates back on

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Invitations

You invite other LinkedIn members to join

your network

You invite people outside LinkedIn to join

You are invited by other LinkedIn

members to join their network

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Inviting LinkedIn Members

Search by name

Click on Add to Network

Choose how you know the person

Create a PERSONAL / CUSTOMIZED

message

Not Personalizing is poor etiquette (60 times

more likely to get accepted when personalized)

Include full name

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When You Get Invited…

You’ll receive an e-mail

If you want to ACCEPT, click the ACCEPT

If you don’t want to accept, click the

“ARCHIVE” button or IGNORE

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Invitations: Other Options

Upload your address book to LinkedIn

You can choose which to upload

LinkedIn will identify current members

Search for Classmates

Reconnect with former Colleagues

Search People you may know

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Invitations: Invite Contacts

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Personalize Invitations

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Recommendations

Business partners are looking for these

People can search on recommendations

Must be connected first degree to give

Give recommendations first

First six (6) words are most important

Companies should ask for Service Provider Recommendations

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Search People

Choose “People”

Search by:

Name

Geographic region

Title

Educational institution

Keywords

Company

current or former

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Search Results

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Search Company

Click on “Companies” tab

Enter company name or industry

Check out the company profile

See who is connected to you

Check for key words

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Companies

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Company Stats

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Groups

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Health Trust

Follow Company Social Media

Posting Guidelines

DO make the most of your company affiliation

DO know everything can be seen by everyone

(including bosses)

DON’T announce things that aren’t yours

DO support major announcement

DO protect confidential information

DO be honest, accurate, and ethical at all times

DO understand the consequences

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LinkedIn Etiquette

Personalize invitations (no light-linking)

Provide truthful information

No tollboothing

No spamming

No email in the field name or professional headline

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Next Steps

1. Develop your LI Strategy

2. Develop your Connection Strategy

3. Profile to 100%

4. Add Keywords to Profile

5. Invite 60-150 Connections

6. Join 4 Relevant Groups

7. Give & ask for 3 Recommendations (under service

provider)

8. Personalize Your Websites

9. Start Using The Search Functions

10. Start playing

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Other High Searchable

Websites

www.Google.profile.com

www.Facebook.com

www.Zoominfo.com

www.Twitter.com

www.Businesscard2.com

www.knowem.com (register your name)

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