August 22, 2012

Online GamingInfrastructure Trends

#gamingINAP

Today’s Agenda

2

Panel introductions

Background

Infrastructure trends

Gaming in the cloud

Mobile/tablet impacts

01

02

03

04

05

#gamingINAP

Today’s speakers

Drew McBathInternapSenior Director,

Product & Strategic Marketing

Monty SharmaMassDigiManaging Director

Pete MastinInternapVice President, IP &

Content Delivery Services

Kelvin MokGravity InteractiveIT Manager & Systems

Admin

Moderator3 #gamingINAP

#gamingINAP

3,700+ Customers 500+ Employees LTM Revenue: $252M

Providing your applications

the right infrastructure and

best performance.

NASDAQ: INAP

4 #gamingINAP

#gamingINAP

Online gaming market overview

$11,000

$14,300

$9,000

2011 2012e 2013e 2014e

Casual/Social

Games 18%3-Yr. CAGR

MMO

Games 13%3-Yr. CAGR

Mobile

Games 16%3-Yr. CAGR

($’s in millions except as noted)

$34BTotal est. market size in 2014:

Source: Business Insights (The Video Gaming Industry Outlook 2011)5

#gamingINAP

Online gaming stack

6

Gamer Interaction (Location, Gameplay)

Game Engine/Code (Unity, Unreal Engine, C++, Java, Flash)

Databases/Texture Files/Game Logic (MySQL, NoSQL)

Network (IP, TCP Acceleration, CDN, xconnect)

Virtual I/S (IaaS, Pvt. Cloud)

Monetization/Analytics (Micro transactions, Subscription, Demographics)

Physical I/S (Colo, MH, DH)

MMO, Casual, Social, Turn-based, Real-time, etc.

Game types: Distribution: Console, PC/Desktop, Mobile, Tablet

Platform: Steam, iTunes, Google Play, Retail, Self

Primary focus for

today

Additional Considerations

#gamingINAP7

Poll question

What is your role in the online gaming community?

#gamingINAP

Panel discussion

8

How do game lifecycles

affect infrastructure

choices?

#gamingINAP

Different game architectures demand

diverse infrastructure platforms

Dedicated Hosting

MMORPGRagnarok

Online

Casual GameOnline Poker

Social GameBackyard Monsters

Mobile Game

Angry Birds

MMORTSLeague of Legends

Public Cloud/IaaS

MMOTPSRose Online

MOFPSHalo MMOTPS

Global Agenda

Custom Hosting or

Colocation

Private Cloud

MOFPSBattlefield 3

Social GameBuffalo Bingo

High persistence, server clusters one world

Ephemeral, single server one+ map/world

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#gamingINAP

Requirements can change over

time and differ by game function

Dedicated Hosting

Public Cloud/IaaS

MOFPS

MMOTPSLeader boards and

database loads

Custom Hosting or

Colocation

Private Cloud

MOFPS

2nd Release

Social Game Social GameDedicated Infra

1st Release

MMOTPSMatch play

MMOTPSRaids/

Tournaments Game launch

Hybrid multi-tiered game app

Game infrastructure evolves over time

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#gamingINAP

Shorter deadline to complete action

De

gre

e o

f P

recis

ion

Re

qu

ire

d

> 100 ms > 500 ms >1,000 ms

Low

Medium

High FPS

Life

Simulation

Sports

RPG

Network latency remains a big deal

Sources:

*“Latency and Player Actions in Online Games,” Communications of the ACM, November 2006/Vol. 49, No. 11, Mark Claypool and Kajal Claypool

“Latency Can Kill: Precision and Deadline in Online Games,” MMSysACM (2010), p. 215-222.

Halo

Madden

NFL

Mass

Effect

RTS

Age of

Empires

Multi-player

Turn Based

Strategy

Civilization

RacingGran

Turismo

Sims

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#gamingINAP

Network events arise daily to specific geographies

Case in point: Los Angeles to

Pasadena, CA on 8/10/2012

Source: http://www.internap.com/business-internet-connectivity-services/route-performance-monitor-rpm/12 #gamingINAP

#gamingINAP

Panel discussion

13

How is cloud affecting

online games?

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Cloud gaming discussion points

14

Online gaming and IaaSElasticity/agility

Performance considerations

Cost/economics

Simple turn up, turn down

Hybrid options

#gamingINAP

Panel discussion

15

What changes do you

see with the shift to

mobile?

#gamingINAP

Mobile gaming discussion points

16

Latency considerations

Distribution mediums

Offloading info to servers

Monetization & analytics

Tablet and smart

phone gaming

#gamingINAP17

Poll question

What type of online game platform do you use

most frequently?

#gamingINAP

Internap combines platform flexibility

with high performanceA portfolio of services built to match your specific application

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Other resources

19

eBookIndustry Handbook

http://www.internap.com/wp-content/uploads/Online-

Gaming-Solution-Sheet.pdf

Solution SheetHigh level architecture diagram

http://web.cs.wpi.edu/~claypool/papers/precision-

deadline-mmsys/

Latency PaperLatency can kill: precision and

deadline in online games:

MMSys ACM (2010).

http://www.internap.com/business-internet-

connectivity-services/route-performance-monitor-

rpm/

RPM ToolRoute Performance Monitoring

Tool

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www.internap.com#gamingINAP

20

Q A&