ONLINE DISPLAY 52% of Men 18-49 spend 2+ hours a day on the internet* Reach them through local on...
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Transcript of ONLINE DISPLAY 52% of Men 18-49 spend 2+ hours a day on the internet* Reach them through local on...
ONLINE DISPLAY •52% of Men 18-49 spend 2+ hours a day on the internet*•Reach them through local on line media
•Ways we can do that – Vertical On Line Campaign•1 – Awareness-high frequency•2 – Remarketing•3 – Behavorial•4 – Facebook
*Source: Scarborough Los Angeles DMA Mar10-Feb11.
ONLINE DISPLAY AWARENESS - MAX IMPRESSIONS: Using broad appeal web sites and engagement based optimization to max out impressions.
•Achieve a minimum of 11,840,000 impressions per campaign•Using hundreds of Premium Websites
•websites with low activity are kicked out and reallocates to those that have seen a CT, if the viewer is not engaging we do not display.
•Low CPM’s enable increased gross impressions.•Ads appear only in the markets we buy them in
ONLINE DISPLAY REMARKETING:
•Viewer sees the ad on a website from our awareness campaign•Clicks on the offer/coupon etc. •A cookie is dropped •Viewer closes the landing page the offer/coupon was on and surfs the web {cookie good for 90 days} •The cookie recognizes web site and a display ad re enforcing the NAPA brand appears. Not the coupon/offer again, but another message. “The largest parts inventory on the west coast…”click here for a location near you.
Estimated Impressions: 150,000 per campaign.
ONLINE DISPLAY BEHAVORIAL: On Line advertising specifically targeted to the demographic interests.
-Outdoors, sports, automotive,
•Achieve a minimum of 1,400,000 impressions•Using targeted websites for auto, sports and news. •A higher CPM, but a more targeted audience more likely to respond to an automotive offer. •Ads appear only in the markets we buy them in
© 2010 Red McCombs Media
www.usatoday.com www.sportingnews.com
Truckworld.com www.usatoday.com
www.topspeed.com www.foxnews.com
www.speedtv.com
www.cars.com
www.truckworld.com
www.classictrucks.com
www.hotrod.com
www.mlb.com
www.nfl.com
www.msnbc.com
ONLINE DISPLAY FACEBOOK:
•Set up for automotive behavorial•Right hand column of users home profile fan and group pages•Geo targeted by market•Image and text ad: 110X80 picture + Title: 25 Character example: {70% off Filters this weekend!}•Description: 135 Characters. Banner ad can be clicked on to reveal more info, print coupon, etc.
Sponsored ad bar
Delivering 5,920,000+ Impressions per campaign.
WEBSITES•Napaonline.com has an individual landing for your store•HQ has included your store in on line directories•But…Are you being found?•Consider your own domain
Your site enables you to: But maintains:Be local Professional NAPA lookOffer local coupons Shop On LineData Collect Tech TipsFocus on your store Advertise NAPA SpecialsHighlight your AutoCare CentersImplement SEM (search engine marketing)
Site Build: $500Maintenance/Hosting: $600 per yearSEM: Starts at about $600/ month for most markets
WEBSITES
http://www.reachlocal.com
http://www.highdesertnapa.com
http://www.beavertonautoparts.com
WEBSITESNAPA Newsletter•Keep in contact with customers with Your NAPA newsletter•E Blast sent to your contacts advertising local & national offers, provide helpful tid-bits on automotive maintenance and repair.
WEBSITES