Online Communities Creating Change - HomeEnergyPros (Poster presented at ACEEE)
-
Upload
kath-straub -
Category
Design
-
view
241 -
download
0
Transcript of Online Communities Creating Change - HomeEnergyPros (Poster presented at ACEEE)
5 Steps to Building and Maintaining a Vibrant Community
Stay on topic. Stay on topic. Know your members' interests. Keep content focused.Encourage Influencers. Invite industry leaders to share their experience.Keep it fresh. Fresh content keeps the conversation lively. Pull them back. Send regular emails with links to hot topics.Make the members the stars. Reward contributors by promoting their content.
1.2.3.4.5.
Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy, under the American Recovery and Reinvestment Act) and is brought to you in partnership with Home Energy magazine
Personalized Home Page
Social Media Integration
Blogs
Events
Forum Discussion
TopicalGroups
Video Gallery
PhotoGallery
BlogsIndustry leaders and peers post on topics
from building science to energy efficiency in multifamily dwellings
Hot Topics - Forum & Groups • The Science of Hot Air Rising • The End of Profits for Auditors • DOE Home Energy Score • Fun with Neutral Pressure Planes
Hall of ShameWar stories and advicerequests in shared photos.
Members livein 53 countriesand every US State.
Online Communities Creating Change: HomeEnergyPros.lbl.govDiane Chojnowski
Usability.org
Kath Straub Usability.org
Evan MillsBerkeley Lab
Tom WhiteHome Energy Magazine
Member Map
User Engagement
2500 members have started 700 discussions and shared500 blogs, 1000 photos and 220 videos with 12,000 views.
168,000 people visited HEP 282,000 times to read 817,000 pages.
Home Energy Pros is a global, on-line community where home performance and weatherization professionals share ideas, experiences, knowledge and resources
November 2012
Member FeedbackJanuary 2012
Members visit 2-4 times/week to follow forums, blogs and groups.Nearly 50% participate in the dialogue.25% repost HEPros content to their own social media streams.
50% say Home Energy Pros helped them solve a problemsuch as which tools/materials to invest in, how to communicate betterwith customers and which construction approaches work better.