ONLINE BUSINESS BOOTCAMP

Principles of Marketing

MARKETING: CONVERSATIONS WITH

POTENTIAL CLIENTS

PRINCIPLES OF MARKETING

➤ Creating authentic scarcity ➤ Building Know, Like & Trust

➤ Every business owner has a “Story” ➤ Attracting clients simply by being yourself ➤ Focusing on benefits (not just the features) of what

you offer

Principles of Marketing l Module Four

CREATING AUTHENTIC SCARCITY

➤ Your goal is to get your clients to act…NOW ➤ Most people naturally procrastinate

➤ Your service may be tremendous & people may need it, but…people still need a reason to act

➤ This reason may be personal -or- an outside force

Principles of Marketing l Module Four

CREATING AUTHENTIC SCARCITY

➤ You can create a genuine “outside force” ➤ Deadlines

➤ Fast Action Bonus ➤ Limited time offer ➤ Limited space

Principles of Marketing l Module Four

KNOW, LIKE & TRUST

➤ You are the face of your business ➤ Let people get to know you & the business

➤ Don’t let a logo be the face of the company

Principles of Marketing l Module Four

EVERYBODY HAS A STORY

➤ Every entrepreneur/business has one ➤ If you don’t tell your story, people will ask for it

➤ Potential clients like to know… ➡ Why you are passionate about your clients ➡ Examples that relate to their situation

➡ Behind the scenes info

Principles of Marketing l Module Four

BEING YOURSELF

➤ Allows ideal client to form a connection ➤ Some people will love you, others not

➤ It’s impossible to appeal to everyone

Principles of Marketing l Module Four

BENEFITS & FEATURES

➤ Features: Components of your product/service ➤ Benefits: Elicit psychological response & increase

sales ➤ Goal: Showcase the benefits while talking about the

features

Principles of Marketing l Module Four

Principles of Marketing l Module Four

PRINCIPLES OF

MARKETING

AUTHENTIC SCARCITY: HOW CAN YOU CREATE AUTHENTIC SCARCITY

WITH YOUR MARKETING?

YOUR STORY

➤ Why are you passionate about your client base?

➤ Do you have any past experiences that you would want to share that your ideal client could relate to?

➤ Is there any “behind the scenes” aspects that you would want to share that your ideal client could relate to?

Principles of Marketing l Module Four

BENEFITS VS FEATURES

➤ What are the features of your service/product?

➤ What are the benefits of your service/product?

➤ Write a description of your product/service that combines both benefits + features.

Principles of Marketing l Module Four

UP NEXTCreating Valuable

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