Lenny Kravitz Facebook Photo Tagging Campaign

Fan Tagging Increases Artist Visibility: How Oniracom leveraged Facebook’s photo tagging to grow Lenny Kravitz’s presence on Facebook

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Photo-Tagging Strategy Explained

• Facebook has a photo tagging feature where users can tag themselves or others in any photo on a Facebook Fan Page (as long as the feature is enabled).

• When a Facebook user is tagged in a photo, a notification is displayed on their profile and news feed. The user’s friends will see the picture they have been tagged in and the Fan Page the picture was from (Lenny Kravitz in this case).

• This is free advertisement for the Artist. Friends of friends will see the pictures and Lenny Kravitz’ Fan Page on the tagged user’s profile, driving traffic and encouraging them to be fans of Lenny Kravitz.

Example of Tag Notification

Implementing the Strategy

1) Enable the tagging feature in Facebook.

2) Take multiple pictures of the crowd at each show from the stage and encourage fans to tag themselves on your Facebook Page when they get home.

3) Facebook becomes an interactive environment where fans comment on  the pictures and photo albums.

4) As a result more fans jump into the conversation and create a buzz.  Anyone who sees Lenny Kravitz’s profile on Facebook can easily be engaged.

Result: Lenny’s Facebook fans and Page traffic quickly increases.

Example of a Tagged Photo

Trackable Data

51 photo albums of shows were posted over a course of 13 weeks during

Lenny Kravitz’s European 2009 summer tour.

• Average number of Daily New FansBefore - 664During - 1153After - 823

• Average number of Daily Unique Page ViewsBefore - 683During - 2,301After - 944

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What Oniracom will do for you:

• Oniracom executes campaigns that work along side of music industry cycles, such as touring or album release.

• During Lenny Kravitz’s tour, we were able to help translate fans at the show to Facebook fans by giving them an action item from the artist: go tag yourself on my Facebook Page.

• This provides a unique artist/fan interaction for a fan to be able to not only see, but tag themselves, in the photos that the artist took.

• Fans in turn drive more traffic to the Artist Page on Facebook and become more involved as a fan.

For Prices, please call 805.695.8200 or email info@oniracom.com