Increase Your Mailing List Subscribers

Mailing List Strategies: How Oniracom increased G. Love’s mailing list subscribers by offering exclusive free content

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Give Fans Incentive

If you want more real fans on your mailing list, you need to give them incentive to sign up. With this idea in mind Oniracom

initially created two promotional strategies to increase G. Love’s mailing list numbers:

1) Track of the Week - Give away a free exclusive song to fans who sign up for the mailing list

2) “12:07” Video Blog - Publish an exclusive, mailing-list members only weekly video blog from G. Love himself

Track of the Week

Every Monday G. Love releases a new exclusive free track for

fans on the mailing list to download

“12:07” Video Blog

Every Thursday at 12:07pm G. Love records a video of whatever

he is doing at that time.

The Free Page

We created the Free Page on G. Love’s site to organize all of this content. Fans could go here to get the 12:07 videos, Tracks of the Week, Wallpaper and other

exclusive content.

Collecting Emails

In order to get access to the free page, fans have to

sign-up for the mailing list

Once users sign up they are given access to all the

free page goodies

Promoting the Free Page

We skinned G. Love’s social networks to

promote the Free Page

Promoting the Free Page

It is also featured on every page of his

website

Stat Report

Since it’s launch in November 2009 The Free Page has received:

• 30,000+ Page views• 24,000+ Unique Views• 1:30 Average Time on Page

• 8,900 Mailing List Members on November 5th, 2010• 14,000+ Total Mailing List Members as of April 5th, 2010• 4,000+ New Members

Mailing List:

Analysis

✴ 1207 Videos are on average 15 seconds long. Average time spent on thefree page is 1:30.➡Users spent an additional 1:15 browsing around the free page!

✴ 4,000+ New Members / 24,000+ Unique Visitors➡17% Conversion Rate for the email list! (Google pay-per-click keyword advertising has

a conversion rate of 3-4%)

✴ 15,000+ Returning Viewers / 32,000+ Pageviews➡47% Return Rate (Fan Loyalty)!

✴ 8,900 Mailing List Members in November / 14,000+ Total Mailing ListMembers as of April 5th, 2010➡13% Consistent Monthly Growth!➡57% Total New Member Growth!

What Oniracom will do for you:

✴ Oniracom creates innovative marketing campaigns to increase your mailing list size

✴ We also offer numerous mailing list maintenance services that include:

• Converting plain text to HTML • Crafting professional HTML eBlasts• Designing Mailing list templates• Statistical Analysis• Syndicating featured news from website into a digest• And much more...

For Prices, please call 805.695.8200 or email info@oniracom.com