Matt Cernymcerny

ONEPLUS ONE

• “Flagship Killer”• Snapdragon 801 w/

2.5GHz Quad-Core CPUs• 3GB RAM• 5.5” 1080p display• 13 megapixel Sony Exmor

IMX214 camera

FINANCIAL INFO“We’re making a single-figure dollar amount on each phone”

- Carl Pei, Co-founder• As of November 2014, the OnePlus One has sold 500,000 units

HOW WILL ONEPLUS MAKE MONEY?

• Cut down on marketing• social media• online campaigns

• Eliminate retail channel costs• 2 years without profit

• give people a chance to experience the quality• build a brand

HISTORY• December 2013:

• founded by Pete Lau (former VP of Oppo)• headquartered in China

• April 2014: • unveiling of Oneplus One

WHAT’S HOT?• OnePlus One

• CyanogenMod

• Open source OS

• Based on Android

• OnePlus Two (late 2015)

SECRET SAUCE

• Value• $299 for 16GB• $349 for 64GB

• Accessories• social brand• specialized products

STORY• Smash the past contest

• 140,000 entrants, 100 winners

• Confusion about the rules

• Environmental waste

COMPETITION

PREDICTION• Flagship Killer? - Probably Not

• Success? - Yes