Oneplus One Keynote Optimised to 10%
Transcript of Oneplus One Keynote Optimised to 10%
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Some people have been sayinghardware is dead.
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“Software is eating the world- Marc Andreessen
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Motorola is now a
part of Lenovobut…
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$2.91 Billion $19 Billion
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Is hardware really dead?
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No
That’s why we’re here.
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OnePlus
A Hardware Company
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ONEPLUS ONE
BEST SPECS
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Best Specs
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2014 Flagship Killer
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Specs are always the most borpart of hardware.
Now that we have that out of way…
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Return to User Value
Design is more than how something looks, it’s abou
perfecting the day to day experience for our users
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SmartphonesThere are many reasons to dislike one.
Only one reason is needed to love one.
So what’s the secret?
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DESIGN
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[Phone render + real pic]
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The OnePlus One isbeautiful from all angles.
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Front facing logos are ugly
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Frame border lowered by 0.05mm.
Outer bezels raised by 0.05mm.
Total change 0.1mm.
Revising
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0.05mm
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The devil is in the details.
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Recessed B
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Elevated D
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7% more durable todrops.
Amazingly Elegant
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Matte a
Less distracting from
More captivating from
Streamlined E
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Never Settle:If it’s not good enough, revis
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Beautiful Contours
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Design, then simplify.
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We have one regret on the OnePlus One: it has no metal
Having them would cause issues with signal and add signamount of weight to our device.
One Regret
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An Honest Company
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ERGONOMICS
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Redefining Ergonomics
It’s the end result that matters.
It’s about how it looks and feels.
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Materials and FinishPerceived Size
Weight Distribution
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Unique Textures
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Silk WhSandstone Black
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Silk White
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It’s so smooth!
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Made from cashew nuts.
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Sandstone
Unique texturesyou’ve never felt before.
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Natoko
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Nude is SexyWho needs a phone case?
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StyleSwap Covers
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Bamboo Wood Denim
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PERCEIVED SIZE
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Curved Back
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1 Month36 Revisions
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4.6
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“It feels amazing in your hand
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WEIGHT DISTRIBUTION
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iPhoneiPhone 5
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162g Feels Great
Light and Easy to Hold
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“For those who appreciateaesthetics, what’s inside matt just as much as what’s outsid
Exceptional Design
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Exceptional DesignAttention to every detail.
S k G ill
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Speaker Grill
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Full of dust afte
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Sticks out like an
Perfectl
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Perfectl
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AUDIO QUALITY
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Dishonest Design
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World’s first smartphone
with dual bottom facing speak
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SMARTPHONEPHOTOGRAPHY
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Only forProfessionals
Reliant onHardware
Fast
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Fast
Precise
Stable
Quick focus and capture.
Precise exposure, light sensitivity and white balanc
Crystal clear and sharp images.
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6 Physical Lenses f/2.0 13 MPx Gen2
Sony Exmor Sensor
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0.3s Shutter Speed
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Thrilling White Balance Accur
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Stable Image Quality
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OPERATING SYSTEM
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CyanogenMod 11S
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Flexible FunctionsThemes and Customization
Privacy and Security
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Our customer service team is readyto serve you in all launch countries.
Ships from a warehouse near you.
SERVICE
SHOPPING EXPERIENCE
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INVITE SYSTEM
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Buy as soon as you get an Inv
Share Invites with your friends and family.
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Price?Now to the part everyone’s waiting for…
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$ USD
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299 16GB
$ USD
2014 Flagship KillerOnePlus One
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64GB?What’s fair to charge for additi
memory?
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649iPhone 5S
849iPhone 5S
$
16GB 6
$USD
$ USD
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349 64GB
$ USD
2014 Flagship KillerOnePlus One
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First batch of invitesstarts in May 2014.
Look and Feel: exceptional des
premium built quality.
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Light and Ergonomic: the One
easy to hold and weights just
CyanogenMod 11S: fast, relia
secure OS.
Best Specs: Qualcomm® Snap801, 3GB of RAM, 3100mAh b
13MPx Sony Exmor IMX214 a
LTE coverage.
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16GB 64GB
299$ USD
349$ US
2014 Flagship Killer