One Stop Solutions_Report

7/27/2019 One Stop Solutions_Report

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Business Plan

Owners

One Stop Solution

241, Rajnish Building,

Colaba Market,

Near Kailash Parbat Hotel,Mumbai400 005.

Telephone: 022-23165491

Fax: 022-23165492

E-Mail: [email protected]

TYBBAB

Parth Shah8

Nupur Mehta - 12

Pooja Mashru13

Sunishka Mehta17

Samir Parikh - 26


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I. Table of Contents

1.

Table of Contents.2

2. Executive Summary3

3. General Company Description.4

4. Products & Services6

5.

Marketing Plan

8

6.

Operational Plan19

7.

Management & Organization....25

8. Start-up Expenses & Capitalization.....26

9. Financial Plan..........28

10. Appendices..30


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II. Executive Summary

One Stop Solution is a professional cleaning and maintenance service for leather and suede

products and carpets started in the area of Colaba, South Mumbai. The venture is started by

five partners- Pooja Mashru, Nupur Mehta, Samir Parikh, Sunishka Mehta and Parth Shah.

The partners have graduated from the same university- Narsee Monjee Institutute of

Management Studies and they share immense amount of trust and understanding.

One Stop Solution is aiming to take opportunity of the lack of a professional high quality

cleaning service in the city and provide the customers with excellent facilities.

Leather is known to be a tough material but it is the one that requires most maintenance,

we are aiming to take advantage of this fact and provide regular maintenance services toour customers using extremely professional techniques undertaken by highly trained

individuals who will use quality solutions and tools for various processes.

We will be providing a variety of services like- cleaning, maintenance, re-colouring,

conditioning and repairing and since this concept is relatively new in India we are aiming to

tap this market and make more consumers go for this service rather than small time local

cleaners having unskilled labour and using local products.

The market we are catering to is a niche market mainly dominated by upper middle- upper

class and to tap this kind of market we are undertaking aggressive marketing strategies to

increase the scope and size of the market. With no direct competition in the market, we can

be the market leaders in this segment and generate customer loyalty even when new

entrants enter the market.

Based on our study of the market we have estimated a growth in the industry over few

years with increase in standard of living and increase exposure to professional cleaning

services.


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III. General Company Description

One Stop Solution will be providing the services of dry cleaning and maintenance of mainly

leather and Suede products and also carpets.

The leather and suede products include- handbags, travel bags, belts, shoes, wallets, carpets

and rugs etc.

Mission Statement: Our mission is to be recognized as a leader in the commercial cleaning

industry that provides quality service with superior outcomes at the same time creates a

steady, reliable and growing employment source for the community.

Companys goals and objectives:

Our goal is to provide world class and eco-friendly technology for drycleaning and leather/suede maintenance to our customers.

We aim to tap this market as there are very few companies that work on leather but

not on specific leather products and so have a temporarily monopoly to capture our

customers.

We are looking to establish and maintain a strong relationship with our stakeholders

and provide consistency in quality.

Expansion Strategy:

The different avenues that we are planning to expansion into are:

Location Expansion: In the near future we expect One Stop Solution to have

captured a sizeable market share in South Mumbai and hence would expand into

other profitable areas in the suburbs like- Juhu and Bandra, subject to a feasibility

study of those areas.

Future prospects also include diversifying into different product lines like -

Curtains, leather furniture and designer wear, we will be conducting a survey to

judge the demand for maintenance of these products and decide if its feasible

and we can plan to venture into them by the end of second year

Business Philosophy:Our business philosophy is to provide high quality service along with consistency is what a

company needs to acquire maximum market share.We believe that a strategy of aggressive marketing & promotion is the best way for a firm to

penetrate into a market like this, which is currently dominated by local dry cleaners and

small time local cleaners. The business we are looking at is mainly aiming a niche market

and planning to

The legal form of ownership will be: Partnership Firm.

We have chosen this form of business as all the five partners will have equal stake in the

business and equal decision making right.One Stop Solution is registered under the Partnership act as it is mandatory in the state of

Maharashtra.


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Industry Overview

The industry that we are operating in is the Professional Dry cleaning Industry.

According to our estimations, in the short run we do not see a growth in the industry but

eventually as the standard of living increases and a demand for such services increases with

the increase in purchasing power of the Indian consumers there is a high scope for growth in

professional cleaning industry.Once the industry grows, there will be more players in the market and we will plan

promotional and competitive strategies for the same.

Core Strengths: High quality service with a variety of techniques used

Different prices for different types of fabrics

Specialized service offering in leather and suede maintenance

Highly trained staff using professional techniques in processes


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IV. Product & Services

Services Offered :The following are the services provided by One Stop Solution:

MAINTENANCE/ PROTECTION

LEATHER AND SUEDE RECOLOURING

INK AND STAIN REMOVAL

LEATHER AND SUEDE CLEANING

CONDITIONING

LEATHER AND SUEDE REPAIRING

Competition in our industry comes from the different types of services provided by the

different service providers and the quality of the service thus provided

Competitive Advantage:

One Stop Solution is the first entrant in the market for providing specialized professional

cleaning and complete repair and maintenance for all your leather and suede products.

We have no close competitors in the market who provide professional specialized

services for only leather and suede, except Pressto, which is actually a laundry service

unit for garments and accessories cleaning.

One Stop Solution provides not just cleaning and stain removing service, unlike Pressto,

but also all sorts of leather and suede care treatments like repairing, recolouring,

protection and conditioning.

At One Stop Solution, we have trained professionals and executives who can analyze

individual problems efficiently and work on each item according to the quality of the

leather and the nature of treatment required for fixing each item. Thus, each item that

comes to the store is thoroughly scrutinized and taken care of.

The prices are differentiated based on the services availed by the customers and

depending on the size of the product or damage. Thus, we give customized pricing also

depending on the type of services required.

The quality of the Solution and machine used by us for the different services is excellent.

Our suppliers Leather Magic and Rug Doctor are both well established in their

respective markets since 30 and 12 years respectively and have credibility globally.

Transparency of all the processes that take place in the store.

Guaranteed delivery of items within 2-24 hours. Delivery of the products to the

customers house is done by us as a value added service.


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The marketing and advertising strategies undertaken by us are very well formulated and

strategically planned to create positive word of mouth publicity for our firm and to build

a brand name in the market.

We will be collaborating with a few luxury brands which have their stores in the city, so

all the customer complains they receive regarding leather and suede products can bepassed on to us.

Competitive Disadvantages:

Pressto, which is a near competitor is an established brand in India since 2008 and has a

good reputation in the market.

Pressto has many stores distributed in different parts of the city, while we just have one

store in the city, as of now.

Premium pricing as compared to the local dry cleaners in the city, as we believe in

providing only quality service. Thus, due to premium pricing, our target market is very

niche.


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V. Marketing Plan

Market Research:A market research was carried out by us to judge if a demand is there for the services

provided by us. We found that there is a great demand for our services. The detail of ourresearch is attached in the appendices.

A primary research was undertaken by us with a sample size of 50 respondents.

An Online Questionnaire was filled by these respondents which gave us insightful

information about the requirements needed in our business model.

The researched helped us understand that we are catering to a niche market.

Economics:Facts about our industry:

When we enter the market and establish our business, we would be the first movers and

hence be a monopoly in the market. Although, we do expect Pressto to move in as ourcompetitor soon, but since we would be acquiring the market and technology first, we

expect to capture the market and remain as market leaders.

Our services do not currently exist as we are creating a new market for ourselves. We did a

level of market research to find out whether people actually demand for our services, we

learned that we could tap only a niche market. With further market research we learned

that in the niche market that we are looking to target customer who use good quality

leather & suede products, there is a very high demand for the services we are hoping to

provide.

With the growing potential of purchasing power and rising standards of living, the

consumers are becoming more aware about the brands and luxury products available in themarket.

Furthermore, the growth potential of One Stop Solution is large. We are looking at opening

more stores in Mumbai itself targeting areas like Juhu, Bandra and Powai for a similar

customer base. Later, we will also look into targeting cities like Delhi and Bangalore after

doing a detailed feasibility study.

Barriers to entryPricing strategy:

Since One Stop solution would be the first to enter the market, the major barrier we would

face would be our costly pricing.

Consumer acceptance and brand recognitionAs first movers in the market, we will have to work towards building consumer acceptance

and creating a strong brand image and identity in the minds of our customers. We will have

to ingrain the regular maintenance of leather and suede as an important aspect of the

customers lives.

To overcome the costly pricing barrier, we intend to only target those customers that

who are willing and able to afford such skim pricing strategies. We would also be providing

membership and privileges to our customers to encourage repurchase of the services we

provide.


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To increase acceptance, we are stressing on innovative marketing and promotion

strategies to encourage our customer buying behaviour. We are also tying up with well-

known brands so that the customers that approach those brands would have further faith in

our services.

SERVICES:

The following are the features and the benefits that the customers can derive out of our

services:

PEAU: CompleteLeather Care

Any item that is made from leather or suede demands specialist knowledge and

expertise. Any kind of stains, discoloration, repairing and protection required to

make your leather and suede products look fresh and vibrant is provided by OneStop Solution. These mainly include leather and suede bags, belts and coats/ jackets.

CHAUSSURE:Complete Shoe Care

At One Stop Solution, we clean, repair and restore your most precious designer

shoes and other small accessories with international standard and care. Our services

would include recoloring, specialist stain removal, damage repair and overall a

complete makeover of your most loved collection.

TAPIS: Carpet and Rug CareWe cater to cleaning and the best maintenance solution for your precious carpets

and rugs of any kind.We remove stains and dirt that accumulates over a period of

time, in no time!

Customer Analysis:

Our targeted customers are going to be consumers who use leather and suede products.

They will be people that have a relatively high purchasing power as we are looking to

provide niche services that would appeal such customers. Our service is a luxury and not a

necessity, and hence it wouldnt be demanded by the masses.

The consumers would have a large disposable income to avail our services. The consumers

can avail our services at our store, and they would not have to go through any middle men.

The age group for our target market would be mainly men and women from the age of 18

till the age of 60.


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Although it may seem like we cater mainly to women, we also provide certain services that

could be relevant to men too (eg. Shoes, Belts, etc.) and as our market research shows,

there is an almost equal demand from men as well.

The best way to segment the customers for this enterprise is on the following basis:Corporate Customers: High End Branded Stores-We have approached a few elite brands like

Louis Vuitton, Hermes, Gucci, Bottega Veneta etc. and are also in conversation with few

more brands like Salvatore Ferragamo, Jimmy Choo and Versace.

Individual Customer : These are the retail customers that would approach our store

directly.

Frequency of Usage :

1) Contract Customers : These are customers who are have a contract with us to

provide monthly services for a agreed fixed price. These are mainly our

corporate customers. These are our platinum class customers.

2) Loyal Customers: These are the customers who render our services more

than once and help us get more customers with a positive word of mouth.

They are our Gold class customers.

3) One-time Customers: These are customers who are serviced just once.

These are any kinds of customers who have availed our services only once.

They are our lead class customers.

Advertising and Promotion Strategy:

We plan to have an aggressive marketing strategy since we are targeting a niche

market and we are aiming to create a high level of awareness so that the customers

approach us with a positive mindset.

We are planning to create a positive brand image in the minds of our customers

which would lead to a long lasting relationship between our customers and us.

Mediums of Advertising used:

Print: We are planning to have print ads in high end magazines like Vogue, Femina,

GQ etc since the readers of these magazines would be our main customers and wouldbe a perfect way to advertise our store.

Internet: We will use social networking websites like Facebook and Twitter.

www.facebook.com/oneStopSolutionmumbai

We are also planning on sending an email to the people who have filled our

questionnaire and we will be offering a 15-20% discount on the first product cleaning

which will help us acquire them which in turn help us with a positive word of mouth

for our services.


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Effective Strategies that will be adopted:

We are having a tie-up with high end brands where if a customer returns their

leather/suede product for repairing they would forward it to us and for which they will be

giving us a fixed amount every month.

Competition:

We are the first movers in the market and we provide a relatively unique service. Our

closest competitors are Pressto cleaners who have only one of their units directed

towards such operations. Pressto offers the same service for all kinds of products; however

they have certain drawbacks-

Unlike One Stop Solution, Pressto uses the same techniques for the kind of fabrics.

Customers are not very aware of Pressto providing such services as it is majorly

restricted to garments only.

Due to the techniques used by Pressto they are not recommended by the stores of

the brands we cater to.

Also, they have a wide market and are not targeting the designer bag segment

effectively, while it is this segment that is looking out for such efficient services.

Factor One Stop Solution Strength Weakness Press ToImportance

to Customer

Products/Service

caters majorly to the

market of leather and

suede products

Caters to all the products

with the same technique for

the offered services.1

Price

Different prices for the

services according to the

fabric

Same price for all theservices irrespective of the

fabric

2

Quality

perfect quality is

achieved due to different

techniques being used

same technique for allservices, does not provide

perfect solution

2

Reliability

As the working is manual

and solution changes with

a change in fabric so it is

guaranteed to achieve

results for the customer

As the same solution is usedfor all the fabrics, results

cannot be guaranteed to the

customers.

2


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Factor One Stop Solution Strength Weakness Press ToImportance

to Customer

Expertise

We have knowledge only

with respect to leather

and suede products

Large and establishedorganization.

4

Company

Reputation

We are a new company

and have to build a

reputation.

Is reputed and has picked up. 3

Location

We are offering

services in Mumbai

only through only one

unit.

they offer services only atone location but their

channel is spread across

the city through theirother stores

4

Appearance

It wont be like a

normal dry cleaning

store, but will be a

different experience

for the customer to

see the process done

in front of them.

like a normal store wherethe customer drops and

collects after the service

is done.

2

Sales Method

Direct sales can take

place at the designer

stores too.

designer stores do notrecommend them

2

Advertising

strong advertising

through various

vehicles like

magazines, fashion

shows, one to one etc.

main source is throughthe other stores they

have in the city.

2

Image

more of a designer

laundry with

sophisticated services

like a general laundryservice where you drop

and pick up your valuable

good.

2


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Niche:We are the first movers in the segment of providing solutions for the cleaning and

maintenance of leather and suede products. Our customer base consists of people using

designer products of different fabrics like leather and suede.

There are many dry cleaning companies in the industry who provide services only for

garments but we are the first ones in the city to provide services for cleaning and

maintenance of leather and suede products only. Thus, our market is very well focused on

dry cleaning of leather and suede products.

Strategy:-

Promotion

One of the most difficult segments would be promotion in this segment as we are the first

movers in the market. To educate our customers about our service we will have to

undertake various vehicles of promotion. Initially, we will use our network of friends and

relatives to get the wheels rolling and start generating a buzz about our services.

A. Advertising- We plan to put up our advertisements in the selected newspapers and

magazines with respect to fashion and accessories. These mediums are most apt for our

target market, which majorly includes the upper middle class and upper class.

B. Sponsorship- We also intend to sponsor a fashion week as an accessory maintenancepartner which will help us to talk more about our services and brand recognition.

C. Direct marketing- When we open up our store we will certainly be distributing our

brochures in and around the area so that the residents are aware about the services

available to them in their vicinity.

D. Branding- As we intend to tie up with the high end brands as a part of their after sales

service our standees will be put up in close proximity to their store which will help in

customer generation.

E. Exhibitions- In order to acquire customers we will take part in various exhibitions to let

the customers know about our distinguished services.

We will have a strong online presence too on social media platforms as it connects to every

target market through various social media vehicles.

As a part of customer generation we will also be educating the employees at the luxury

stores about our distinguished services and how it can help their brand with respect to after

sales services. This will be a very important catalyst as every customer of the high end

brands gets acquainted with the services provided by us. Other than that the partners will

undertake personalized marketing where our customer base will include personalities fromthe society, film fraternity, corporate etc.


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Promotional budget-

1. Advertising- We will put up advertisements in monthly supplements, 3 months before

opening the store. The cost incurred will be Rs 23,000.

2. Sponsorship- As we will be sponsoring a particular event with respect to fashion andaccessories we will aim to spend Rs 1,00,000 on such sponsorship. This will be the

sponsoring an event like LAKME FASHION WEEK, ACCESSORIES INDIA etc.

3. Direct marketing- Pamphlet printing20,000 pamphlets @ 90.p each = Rs. 18,000

Brochure distribution man power @ Rs. 500 per person per day = Rs. 5,000

4. Exhibitions- We will be a part of exhibitions every 2 months so that we can stable our

reach and we aim to spend Rs 40000/- dual monthly.

Pricing :-

Our pricing method is quality based pricing. Our main aim is to make the customer feel the

difference in the service being provided as compared to the other usual services they avail.

Our pricing strategy is in relation to the market analysis done. We will start increasing the

prices after a certain level of customer base is achieved. The prices compared to other dry

cleaners charge for cleaning of such products is higher due to the better techniques and

service we provide. The major factor for our service offering is solely the quality of service.

Our customers make their purchase decisions mainly on the base of the result of the service

and not on the price they are paying for it. We intend to revise our price structure annually.

We will not be having any credit policies.

Product

Price

Leather/Suede

Protection

Recolouring

Leather and

Suede

Cleaning

Leather and

Suede

Ink &

Stain

Removing

Leather

Repair

Rug &

Carpet

Service

Leather

Conditioning

small 3000 5800 2500 3700 4600 150/sq feet 3100

medium 3700 9250 3300 4000 4700 4000

large 4300 14000 4500 4500 5100 6000

suitcase 10500 custom 7800 4500 6000 11000

shoes 3000 N.A. 2500 3700 4600 3100

belts 3000 5800 2500 3700 4600 3100


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Proposed location

Such a store would have maximum feasibility if it is located in proximity to stores selling

designer products. In Mumbai, such stores are not many, but a majority of such stores are

located in South Mumbai. So the most apt place with respect to our investment and location

of the designer stores we plan to rent a 750 sq. ft store in the area of Colaba. The selected

location is favourable to us as we are very close to the designer stores and according to a

research our major customer base is in these areas.

Address:-

241, Rajnish Building,

Near Kailash Parbat Hotel,

Colaba Market

Mumbai - 400005.

Distribution Channels:

We are looking at direct sales to our customers where the customers will be approaching

our stores directly and availing our services based on customised pricing.

We are also having a tie-up with various brands wherein they will pass on any damaged

products to us for repair.


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Business Analysis

PORTERS 5 FORCES

1. Threat of New Entrants: Since this is relatively a new market we do not see new

entrants in the market in the near future but yes, eventually we are expecting more

players entering the market but by then we would be an established brand and

customer loyalty will be present but we can plan promotional activities for the same.

Since when we are entering the market it is a niche one but we are gradually

planning to build up a presence in the industry.

2. Threat of Substitute Service: Our main threat would be our customers switching to

local dry cleaners or going for a do it yourself method whereby they will undertake

the cleaning and maintenance process at home.

3. Bargaining power of Suppliers: Since our suppliers are in America, we have spoken to

them and we are the only firm that has access to their products in India which would

act as an entry barrier for the new firms.

4. Bargaining power of Buyers: The bargaining power is low of the customers as it is

relatively a monopoly but once new firms enter the market, the buyers can exert

influence with various factors like price reduction, high value, etc


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Sales ForecastThe forecasts for our company have been made in accordance to the market analysis and

historical sales that have taken place in this particular segment. We have evaluated our

sales keeping in mind the target market and size. Over the years the stores around the city

have observed an increase in the usage of leather and suede products.

The monthly forecast for year 1 shows that the sales are directly related to our marketing

strategies and our personalized marketing with our clients. In the first few months we hope

to spread the word about our services and capture a large market share. While making our

sales forecasts we have also kept in mind competitor entry in the market but our niche of

handling the products with a different technique helps us to overcome this barrier. An

average of 12% increase in sales over the months has been forecasted.

4046 55 57

5966 68 71

7685 89

91

Monthly Sales Forecast

116

126

177

238

48

20

78

leather/suede protection

recolouring leather and

cleaning leather and suede

ink &stain removing

leather repair

rug and carpet service

Leather Conditioning

Product Sales Forecast


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The above graph shows the forecast for services being offered to our customers. According

to the forecast it is observed an increase in the usage of the services provided by our firm.

Certain services like ink and stain removing, cleaning of leather and suede show a growth of

15% rise over the month, while the services show a growth of 8.5%.

The forecasts also observe an increase in the yearly growth of the services due to the

increase in the purchase of such products in the future. According to our market analysis,

the usage of such products would increase at a rate of 24% yearly that enables us also to

grow with the growth industry. It has been observed that there would be a 30% growth in

the consumption of our services from year 1 to year 2 and a 21% growth from year 2 to year

3.

803

1190

1418

Year 1 Year 2 Year 3

Yearly growth


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VI. Operational Plan

ProductionAll kinds of services that are offered by us take place at our store itself by our trained

professionals.

We have ensured that the solutions and machine used by us are of the best quality. To

ensure that the quality of our service is maintained, all the products that come to us go

through a 6 stage process regardless of its category. The 6 steps involved are as follows:

INSPECTION:

Each item is carefully inspected for stains and irregularities.

STAIN/ DIRT REMOVAL:

Each stain in individually treated with special stain/ dirt removing products.

CLEANING:

Customized and tailor made cleaning for each item depending on the level of treatment

required.

HAND FINISHING:

Any loose end with regards to the thread work is looked into by our specialists.

QUALITY CHECK:

Every item then goes through a final quality check to make sure the item is perfectlyfinished and returned to the customers.

PACKAGING:

Each item is then carefully and individually packed and kept as per the preference of the

customers.

PROCESSES:The cleaning processes involved for the Peau and Chaussure category are the same, but

differ for the Tapis category. They are as follows:

PEAU AND CHAUSSURE CATEGORY SERVICES AND PROCESSES: The solutions used for each

service category may or may not be the same for Leather and Suede, depending on the type

of the problem. All the product care solutions used by us will be imported by us from a

supplier in the USA who manufactures such Leather and Suede care products under the

name of LEATHER MAGIC.

Maintenance/ Protection: For Leather Items:

PRODUCT NAME: Leather Protection Cream.


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DESCRIPTION: Leather Protection Cream Protects Leather from staining, soiling, cracking

and premature aging. It provides a protective shield to the surface of the leather to make it

water repellent and Stop absorption of liquids and unwanted oils into the leather. A simple

Wipe-On, Wipe-Off application that forms a barrier between the leather and foreign

material such as oils, liquids, alcohol, normal dirt and soiling and much more. This barrier

makes regular cleaning and maintenance much easier while keeping the leather lookingimmaculate. Leather Protection Cream will also prevent build up of Body Oils that cause

darkening of the leather and ultimate breakdown of the fibers. Contains no Silicones,Heavy

Oils or Animal Fats which can damage leather. Leaves no oily residue. Will not stain leather

when properly applied. A regular maintenance routine that includes cleaning, conditioning

and Leather Protection Cream should be performed every three months to keep leather

looking and performing its' best.

DIRECTIONS: Make certain that the leather is clean before applying. Apply Leather

Protection Cream to a slightly dampened cloth and wipe the product over the surface of the

leather. Allow the product to remain on the surface approximately 5 minutes, then buff dry

with a dry, soft cloth. Keep the unit out of service for 30 minutes. Always test LeatherProtection Cream on a hidden area before general application.

For Suede Items:

PRODUCT NAME: Fabric Guard

DESCRIPTION: The Fabric Guard has been especially designed for protection of NuBuck

leather, which is popularly called as Suede. The Guard Makes the Suede highly water

repellent as Suede can easily get spoilt by water. It is preferred to get this treatment done as

soon as a new Suede item is purchased to take precautions for future damage. The Fabric

Guard will not stain or cause any change in the feel on the fabric.DIRECTIONS: Same process to be followed as for Leather.

Repairing:

- PRODUCT NAME: LM- 2002 Mini Pro Leather Repair Kit

DESCRIPTION: The repair of leather has traditionally, been a highly controversial and

misunderstood subject. Most people do not even realize that leather can be repaired. But

leather has been successfully repaired and refinished by a select few professionals for many

years. Leather, by its very nature, is a natural product and therefore must be treated much

differently than other forms of upholstery material such as vinyl. Leather cannot be repairedor treated in the same manner or with the same materials as vinyl.

DIRECTIONS: Training

PRODUCT NAME: LM- 3001 Deluxe Leather Restoration Kit

DESCRIPTION: strongest repairs possible by permanently bonding to the edges and surface

of the leather. This repair compound is water based, requiring no heat, and has been

formulated to remain extremely soft and flexible to recreate the natural look and feel of

even the finest leathers. Repair cuts up to 4 long, and holes up to 2 diameter. After you

have completed the repair, you will then be able to completely cover over the damagedarea with a new color coating. This color coating will blend the new finish into the


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surrounding leather, and create a completely invisible repair that replicates the original

leather finish. This combination will produce Professional quality results

DIRECTIONS: Training

Cleaning:

For leather items :

PRODUCT: Leather Cleaner

DESCRIPTION: Leather is just like skin and must be carefully cleansed in order to retain its'

beauty. Through normal everyday use, dirt, grime and body oils accumulate on the surface

of leather. If these are not regularly removed by thorough cleaning, the leather finish will

begin to turn stiff and brittle which leads to cracking of the finish. Regular household

cleaners must not be used as they are not "leather specific" and may actually cause severe

damage to the leather. To keep leather looking and feeling its' best, you must first clean it

and then replenish the lost oils and moisturizers

DIRECTIONS: Use a soft cloth or sponge and soak well with Leather Cleaner. Wipe a small

area gently. Do not scrub the area as this may cause surface damage. Allow the cleaner to

dissolve the dirt and grime from the surface with light strokes. Immediately rinse the area

with clean water and allow to dry. It is highly recommended that an application of Leather

Conditioner be applied immediately after cleaning to replenish any natural oils that may

have been dissolved during the cleaning process.

For Suede items:

PRODUCT: Suede Leather Cleaner

DESCRIPTION: Removes heavy soiling, oils and light stains that occur in NuBuck type leather

(Suede). NuBuck Leather Cleaner is balanced to the pH range of leather itself, and rinses

away easily.

DIRECTIONS: Use a soft bristle brush to brush over the surface of the leather. Spray a light

mist of NuBuck Leather Cleaner over a small area. Continue to brush the leather gently until

dry. Do not scrub the area as this may cause surface damage. Allow the cleaner to dissolve

the dirt and grime from the surface with light strokes. Heavily soiled areas may be blotted

with a clean dry cloth to absorb any excess soiling or stains. Allow to dry.

Recolouring:

- PRODUCT: Leather Dye & Re-colouring Kit

DESCRIPTION: All Leather will eventually wear and fade. Light surface cracks will appear

which causes the leather to look old and deteriorated, but the leather itself is still in good

condition. All that is needed to restore the finish is a new colour coat. This Leather Re-

colouring and Painting kit allows you to recolor worn and faded leather easily. The paint for

leather provided is a water based material that is designed to be highly compatible with

leather. The finish provided will be a permanent, long lasting finish that will give you many

years of service.DIRECTIONS: Training


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Ink and Stain Removal:

- PRODUCT: Ink and Stain Remover

- DESCRIPTION: Stubborn stains, Ball Point Pen Ink, Permanent Marker, lipstick, crayons and

other unsightly marks are one of the most difficult things to deal with when it comes to

caring for your leather. Leather Magic Ink and Stain remover is designed to enable you to

remove these types of stains with little difficulty. Ink and Stain Remover will not damage

your leather. When used properly most stains will be removed successfully without any

noticeable effects to your leather. Works on all types of leather and Suede.

- DIRECTIONS: Apply a small amount of Ink and Stain Remover to a clean, dry cloth. Gently

wipe over the affected area. DO NOT SCRUB HARD! This may cause discolouring of the area.

Allow the chemical to dissolve the stain while continuing gentle wiping. Several applications

may be necessary on very stubborn stains. After stain is removed, clean the area with

Leather Magic Leather Cleaner. The use of Leather Conditioner is highly recommended to

help prevent future stains.

Conditioning:- PRODUCT: Leather Conditioner

- DESCRIPTION: Conditioner regularly to keep your leather looking and performing its'

best. Leather Conditioner will restore the soft, supple feel and functionality of leather that

has become dry and stiff from exposure to direct sunlight, dry climate, harsh cleaning agents

and other factors. Leather Conditioner protects leather from cracking and premature aging,

by providing the essential oils and lubrication that it needs to remain soft and supple. It is

made from "Fat-Liquors", glycerines and the finest oils to penetrate easily into the fibers of

leather providing natural lubrication to keep the fibers from breaking and tearing under

friction.

- DIRECTIONS: Shake well. Make certain that the leather is clean before applying

conditioner. Apply the conditioner with a damp cloth, towel or sponge covering the entire

area well. Allow to stand for several minutes, then wipe off any excess and buff with a clean,

dry cloth. Always test Leather Conditioner on a hidden area before general application.

TAPIS CATEGORY SERVICES AND PROCESSES: The Carpet and Rug Cleaning machine has

been imported by us from a supplier in USA called RUG DOCTOR

- PRODUCT: Rug Doctor Mighty PRO X3 Deluxe Package-DESCRIPTION: The Mighty Pro X3 gives true professional carpet cleaning results. With the

one pass cleaning system, no repetitive back and forth motion is required. The secret is the

X3's Injection, Agitation and Extraction process.

- DIRECTIONS:

Injection

First, the X3 uses jets to powerfully inject hot cleansing solution into the carpet pile. It

penetrates deep down where dirt, grime, grease, germs and dust mites reside.


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Agitation

Next, the triple-row vibrating brush technology deeply scrubs and scours all sides of the

fiber allowing the cleaning solution to release the stains in just one pass for quick, effective

cleaning.

Extraction

Finally, the commercial-grade vacuum motor sucks up and extracts the filth into the X3s

large-capacity reservoir allowing you to dump it down the drain.

2.Location-

We would be operating out of a 750 sq ft office located in the Colaba, South Mumbai. This

place could be beneficial as all the major brand outlets are located around the store and our

market analysis suggests higher usage of designer bags around this area of the city. This

store would not only assist the customers for their services but also take care of the

organizations administration chores.

Another advantage of having our shop at this location is the continuous flow of people

living in Colaba visiting the area.

3.Legal Environment-

Our store will be registered with the municipal corporation of the city and thus

the necessary permits will be acquired for the same.

We will be procuring a driving license for the driver of our delivery van.

Permission from Colaba Causeway Welfare Association to establish our store in

the region.

Permission from Brihan Mumbai Municipal Corporation to dispose of wasteful

liquids with their authorities.

4. Personnel

Apart from the 5 promoters we would also be recruiting skilled and unskilled labour for

carrying out the business activities. Our pay structure is designed keeping in mind the

currently prevailing rates of daily wages in the city.

Three highly skilled employees will be employed who will undertake all the

services at the store. (3x15,000=Rs. 45,000)

Two executives at the front desks to assist the customers and undertake the

daily working of the store. (2x20000=Rs. 40,000)

Our partner Nupur Mehta has received training in this segment so she has been

assigned as our store supervisor who will undertake the daily working of the

store.

One security guard will be placed during working hours of the store.

1x8000=8000

One driver will be hired to assist in the delivery of the finished goods.

10000x1=10000


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Our partner Nupur Mehta has received training in the US from Leather Magic

and thus she is able to provide training to the employees about how to use the

different products in the right way. The employees will also be trained from our

end as to how to interact with the customers for effective CRM and how to

treat the goods and take all precautions with the customers accessories. The

employees at the store will also be briefed about handling the cash and doingthe necessary paper work.

Inventory control-

We plan to hold three month worth of inventory as stock at any point of time.

As our solutions and tools required for servicing will be coming from the United

States the lead time for ordering will be 15 days.

Suppliers-

As we require high-end solutions for the services we are providing, these solutions will be

shipped from the United States for final consumption at our store. Our supplier is Leather

Magic and Rug Doctor from Monroe. As for backup we intend to keep a months back up at

our store.

Credit policy-

We wont be having any credit policies. Customer will pay after the service is rendered.


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VII. Management & Organization

At One Stop Solution, the partners constitute of Samir Parikh, Nupur Mehta, Pooja Mashru,

Sunishka Mehta and Parth Shah.

1. Sunishka Mehta will be heading the Finances and Accounting, she has a strong

finance back ground. Having interned at Enam Securities in the investment banking

department she has considerable knowledge about finance and accounts.

2. Parth Shah brings to our enterprise a strong and unique approach to run our

marketing department. Having good experience working for college fests he not only

was a part of college fests as a committee member but also was the vice chairperson

of Vaayu-2He also interned with Max flex and Imaging systems in the marketing

department and therefore brings to our project a fresh and wholesome outlook.

3.

Samir Parikh will be assisting in marketing functions of the organizations. Havinginterned at Key India Graphics in the direct marketing department he is very well

connected in the industry. He will be of utmost importance in helping the

organization get new business.

4. Pooja Mashru will be leading the promotions and public relations activities of the

firm.She brings to our company a whole ideology of advertising and marinating

relations with not only our clients but also consumers. Having interned at Bright

Enterprise , she brings to the company unique, creative and inventive ways to help

channel and eliminate any communication gaps between our clients and consumers.

The functions taken up by the partners might be overlapping in nature , which is adjusted

amongst. All the business partners have been classmates during their graduation in business

studies and share an understanding rapport amongst them.

We have hired D. Kothari and associates as our accountants. Their firm has been in the

industry since the past 20 years and we believe they will provide us with the right solution

to our financial problems.

Our mentor Mr. Goel has guided us through our project and provided us with insightful

information which helped us make our business plan.


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VIII. Start-up Expenses & Capitalization

The financial plan outlines the start-up and growth of One Stop Solution. Initial investment

of Rs. 20, 00,000 will be provided by the 5 partners, contributions of whom will be in equal

proportion. The required fund for the start-up venture is Rs. 18,80,850. Details of which canbe found in the appendix. Given how stable and healthy the projected financial appears to

be, ambitious plans of expansion have been outlined in the expansion strategy.

Capitalization

Partners bring equal capital of Rs. 5,00,000 each adding up to a total of Rs.20,00,000. Since

we do not require any more capital, we are not taking any loan.


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IX. Financial Plan

The financial statements have been attached as pdf documents. We have included the following:-

1. Cash Flow statement month wise for the first year.

2. Projected Profit and Loss for the first 3 years.

3. Opening day Balance Sheet.

4. Break even Analysis

Break even Analysis

Year 1

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

April

May

june

july

august

september

october

november

december

january

february

march

revenue per cutomer

Cost/customer


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Year 2

Year 3

The break even analysis suggests that the cost per month is achieved after the 1st

year. After

the first year the revenue per customer goes above the cost per customer. This results in

break even for the organisation.

0

1000

2000

3000

4000

5000

6000

april

may

june

july

au

gust

septem

ber

october

novem

ber

decem

ber

january

february

m

arch

revenue per cutomer

cost per customer

3600

3800

4000

4200

4400

4600

4800

5000

april

may

june

july

august

september

october

november

december

january

february

march

revenue per cutomer

cost per customer


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X. Appendices

1. The Brochure designed for our company is as follows:-

Page


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2.

Our entire service process can be explained with the help of the following blueprint:-


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3. A detailed list of equipment owned & purchased is given below :-

INVENTORY LIST WITH COSTS

Particulars (Product name) 1 USD

Quantity ( in

gallons) Price ($) Amount (in RS)

Leather Dye & Recolouring Kit 55 1 $ 220 12,100

Leather Cleaner 1 $ 70 3,850

Suede Leather Cleaner 1 $ 70 3,850

Leather Protection Cream 1 $ 210 11,550

Fabric Guard 1 $ 160 8,800

Ink & Stain Remover 1 $ 200 11,000

LM 2002 Mini Pro Leather Repair Kit 1 $ 224 12,320

LM 3001 Deluxe Leather Restoration Kit 1 $ 48 2,640

Leather Conditioner 1 $ 238 13,090Rug Doctor Mighty PRO X3 Deluxe 1 $ 630 34,650

TOTAL 113,850


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4 .Market Research studies:-

Questionnaire

One Stop SolutionThis is a short questionnaire regarding a survey on the attitude of consumers towards a laundry service for

their expensive leather and suede products. We shall be grateful if you could fill the questionnaire and help

us get information on the same.

An honest attempt for the same shall be of great help

Thank you.

One Stop Solution

*Required

Name *

Sex *

Male

Female

Age *

E mail address *

Do you use leather and suede products ? *

eg. Handbags, Luggage, Belts, Shoes etc

Yes

NO

Continue

Page 2Are you hesitant to go to a local dry cleaner for your expensive products ? *

Yes

No


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Maybe

What would you do if your leather products got spoiled and the store you purchased it from is not in

your city ? *

Local Dry cleaner

Go to a similar store

Try cleaning yourself

Go to a specialist cleaning store

Did you know that your leather and suede products need regular maintenance ? *

Yes

NO

Would you consider going to a specialised professional dry cleaner for your expensive products ifavailable in your vicinity ? *

Yes

No

If yes, How much would you be willing to pay ? *

0-1000

1000-3000

3000-5000

>5000

Back

Submit

Response Analysis:-

Do you use Leather & Suede products ?

Yes

94%

No

6%


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With the above chart we came to a conclusion that majority of the people use leather/suede

products which gave us an idea that there is market for the maintenance of such products(

bags,belts, shoes, etc)

Gender Analysis

With the gender we can conclude that 70% ie 35 participants are female and 30% ie 15

participants are male. This market is mainly dominated by female users but there is also a scope

of demand from male users as well for their products like- wallets, belts and shoes.

.Are you hesitant to go to your local dry cleaner to clean your expensive products?

Majority of our respondents agreed that they are hesitant to go to local dry cleaners with their

expensive leather/Suede expensive products which helped us understand that people would not

risk their expensive products by going to their local dry cleaners and would prefer going to a

specialised store.

Would the customers go to a specialist store ?

From the above question we could see that customers are reluctant to go to local dry cleaners

for their leather/suede products. This gave us a further positive response to go ahead with the

store. And for the people who said they would go to similar stores, we thought about how to tap

that market and we came up with the idea that we could provide the service to these luxury

brands so that we could increase our customer base and relative market share.

Are you aware that your leather products require maintenance ?

Male

70%

Female

30%

0% 50% 100%

Yes

No

May be


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Majority of the people are aware that their leather products do need regular maintenance. But

for those customers that do not know, we could plan some marketing strategies to increase

their knowledge about this. Since the respondents of the survey said that they knew that their

products required regular maintenance, we can tap this market and the servicing would not only

be a onetime offering and we will have customers on regular basis

Would you consider going to a specialized professional dry cleaner for your expensive

products if available in your vicinity?

As seen in the above question that majority of the participants are willing to go to a specialized

store, with this answer we have a further surety

If Yes, how much are you willing to pay ?

Majority of the participants are willing to pay a little higher price for a good quality service that

will be provided to them as the techniques used by us are of excellent quality

Yes60%

No

40%

98%

2%

Yes NO

0-1000

1000-3000

3000-5000

>5000

21%

18%

35%

26%

PricePrice


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5. Business Card:

One Stop Solutions_Report

Documents

Transcript of One Stop Solutions_Report