One Million Campaign

Support Women to Breastfeed

One Million Campaign

Support Women to Breastfeed

Arun and Team One Million CampaignBPNI/IBFAN Asia

9th Feb.2009

Arun and Team One Million CampaignBPNI/IBFAN Asia

9th Feb.2009

Infant mortality can be checked by breastfeeding – says Lancet study Posted by KY Singh on May 24th, 2008 in Health, News. Follow comments via RSS 2.0.

Print This! SHARETHISSHIMLA: A study published by the UK based world’s leading independent medical journal “Lancet” has said that a new hope has emerged in the form of mother’s milk for rapidly reducing the infant mortality and improving child under nutrition in India. Breastfeeding promotion alone can reduce the infant mortality rate (IMR) by 11.6 percent in India where 57 infants out of 1000 die every year at birth.

Size of tragedy ….Size of tragedy ….

• Over 1100 children under the age of five die every hour across the world

• 27000 die per day• About 10 million children die every year

• Evidence: Many can be saved by early and exclusive breastfeeding

• Over 1100 children under the age of five die every hour across the world

• 27000 die per day• About 10 million children die every year

• Evidence: Many can be saved by early and exclusive breastfeeding

Beginning Breastfeeding within one hour

(Globally)

Beginning Breastfeeding within one hour

(Globally)

135 million

64 million

135 million

64 million

Exclusive Breastfeeding (Globally)

Exclusive Breastfeeding (Globally)

135 million Born

48 million

135 million Born

48 million

Exclusive breastfeeding 0-6 months(India)

Exclusive breastfeeding 0-6 months(India)

27 million

7 million

27 million

7 million

2008(NFHS 3)

2005 (NFHS 2)

Percentage of babies breastfed within one hour of birth

24.5% 15.8%

Percentage of babies of 0<6 months of age exclusively breastfed in the last 24 hours

46.3% 46.9%

Babies are breastfed for a median duration of how many months

24.4 months

25.4 months

Percentage of breastfed babies less than 6 months old receiving other foods or drink from bottles

16.4% 13.7%

Percentage of breastfed babies receiving complementary foods at 6-9 months of age

55.8% 35%

Comparison of NFHS 2 and NFHS 3 data on breastfeeding practices

One Million Campaign Support Women to Breastfeed

Life begins here ….Life begins here ….

Counselling session

Do we want this ..?Do we want this ..?

Women at work …need support Crèches etcWomen at work …need support Crèches etc

Working Women in the street !

Working Women in the street !

What support this women would require?

Cyclone hits….Cyclone hits….

Marrium with her 13-day old child outside her ruined home in Bagerhat district.Source: Irin News. Cyclone Sidr, Bangladesh

“We distributed children's clothes and about 40 mothers showed up with their babies, we…taught them how to use the milk powder we had received in big quantities.”Source: Real Medicine Foundation News. Sri Lanka, Indian Ocean Tsunami 2004/5

Highlighting risks of infant formula

Highlighting risks of infant formula

Source: ACT News. Nias earthquake, Indonesia, 2005

Women need help of this kind…

Women need help of this kind…

GAPSGAPS

• Lack of policy status for ‘National Guidelines on Infant and Young Child Feeding’.

• No sustained action to revive baby friendly hospital initiatives.

• Inadequate mechanism to enforce “The Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992”, as Amended in 2003 (IMS Act).

• No policy framework for protecting and supporting breastfeeding in private sector and informal sector for working women.

• No practical training of doctors and nurses regarding infant and young child feeding in pre-service education.

• Lack of policy status for ‘National Guidelines on Infant and Young Child Feeding’.

• No sustained action to revive baby friendly hospital initiatives.

• Inadequate mechanism to enforce “The Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992”, as Amended in 2003 (IMS Act).

• No policy framework for protecting and supporting breastfeeding in private sector and informal sector for working women.

• No practical training of doctors and nurses regarding infant and young child feeding in pre-service education.

GAPSGAPS

• Crèches, as an essential service to support working mothers to breastfeed are completely inadequate in terms of number and quality with respect to the existing need.

• Lack of stated strategy on communication for infant and young child feeding.

• Inadequate counselling to HIV positive women regarding infant feeding options.

• There is no policy on infant and young child feeding in action plans for disasters.

• Too large a time gap between two consecutive national family health surveys to monitor infant and young child feeding indicators.

• Crèches, as an essential service to support working mothers to breastfeed are completely inadequate in terms of number and quality with respect to the existing need.

• Lack of stated strategy on communication for infant and young child feeding.

• Inadequate counselling to HIV positive women regarding infant feeding options.

• There is no policy on infant and young child feeding in action plans for disasters.

• Too large a time gap between two consecutive national family health surveys to monitor infant and young child feeding indicators.

Mum power: The friends from ante-natal class converge on McDonald's for the feed-in. Maddie

Reynolds is fourth from the left

Mum power: The friends from ante-natal class converge on McDonald's for the feed-in. Maddie

Reynolds is fourth from the left

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Thank youThank you

Team One Million Campaign

Team One Million Campaign