2012 Combined Federal Campaign Training Conference A MILLION DONORS CHOOSE Results of the Combined...

2012 Combined Federal Campaign Training Conference2012 Combined Federal Campaign Training Conference

A MILLION DONORS CHOOSE

Results of the Combined Federal Campaign

Workplace Giving AllianceSalem MA

2012 Combined Federal Campaign Training Conference


Our Purpose Today• To outline the Million Donors Choose project design

• To explain how we gathered and analyzed information

• To present our analysis to date

• To suggest how the project will expand over time

• To identify and help resolve technical challenges

• To invite ideas, questions and suggestions from PCFOs and LFCCs



Project Objectives• To move beyond anecdote and understand the CFC

through the analysis of data

• To help campaigns share experience and best practices

• To support OPM in its shaping of policy

• To find ways to engage donors and deepen their enthusiasm for the CFC



Project Stages


• Proof of Concept (summer 2010 – summer 2011)– Fall 2009 results– 18 campaigns reporting– Almost half the money pledged

• Expansion of Sample (fall 2011)– Fall 2009 results– 110 campaigns reporting– Over 70% of the money pledged

• Expansion to More CFC Years (winter 2011-12)– 2009, 2010 & 2011 results– Year over year comparison– Currently in progress


Our Method

• Obtain standard charity listing information from OPM

• Gather pledge data from campaigns• Normalize format of pledge data• Check pledge data against 1417 reports• Analyze and interpret available data



Data Fields


• Charity name• 5-digit OPM code• Charity’s federation, if affiliated• Taxonomy codes• 25 word statement• Administrative overhead (AFR)• Charity website address• Total pledged to each charity in each campaign


Extent of Our Sample

As of December 29, 2011• 110 CFC campaigns• 70+ percent of total 2009 Pledges

All figures that follow reflect this data and are not projected to 100 percent.

All figures that follow relate to national and international charities.


RANGE OF PLEDGE RESULTS


< $1K

$1K - $4K

$5K - $9K

$10K - $24K

$25K - $49K

$50K - $99K

$100K - $499K

$500K - $999K

> $1M

0 100 200 300 400 500 600

96

528

412

509

326

227

219

21

14

# of Organizations

110 PCFOs Reporting


Top 100 Charities


Etc. for #11-100


Pledge Totals by Taxonomy Code


Other - ZMutual/Membership Benefit Orgs., Other - Y

Religion Related, Spiritual Development - XPublic, Social Benefit: Multipurpose, Other - W

Social Science Research Institutes, Services - VScience & Technology Research Institutes, Services - U

Philanthropy, Voluntarism & Foundations - TCommunity Improvement, Capacity Building - S

Civil Rights, Social Action, Advocacy - RInternational, Foreign Affairs, National Security - Q

Human Services - Multipurpose and Other - PYouth Development - O

Recreation, Sports, Leisure, Athletics - NPublic Safety, Disaster Preparedness & Relief - M

Housing, Shelter - LFood, Agriculture, and Nutrition - K

Employment, Job Related - JCrime, Legal Related - I

Medical Research- HDisease, Disorders, Medicinal Discipline - G

Mental Health, Crisis Intervention - FHealth - General and Rehabilitative - E

Animal Related - DEnvironmental Quality, Protection & Beautification - C

Educational Institutions & Related Activities - BArts, Culture, and Humanities - A

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

110 PCFOs ReportingNational / International Charities


Top 9 NTEE Codes In Terms of Performance


Middle 9 NTEE CodesIn Terms of Performance


Bottom 8 NTEE Codes In Terms of Performance


Top 7 NTEE Codes(Average Total Pledge per Charity)


Middle 9 NTEE Codes(Average Total Pledge per Charity)


Bottom 10 NTEE Codes(Average Total Pledge per Charity)


AVERAGE TOTAL PLEDGES PER CHARITYWithin Each AFR Range


818 945 425 105 590% - 9.9% 10% - 19.9% 20% - 29.9% 30% - 39% >40%

$-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000


Plans for Expanding the Project

• Add data for each new year• Add data back to 2003 when available• Compare data between years to show trends• Add depth in the data collected



Technical Challenges

• Incomplete data• Variety of record-keeping methods and

software – data collected not consistent• Merged campaigns • Lack of consistency in identifying federal

departments



Ideas? Questions? Suggestions?

• What would you like us to look for?• How could you use the information?• What technical problems have you experienced

or do you foresee with this project and how might we address them?

• What information or insight – if you only had it – would make you a more effective campaign?

• How might we design data input and analysis to answer the questions that matter to you?



Your suggestions?

We welcome your suggestions – as well as your data. Please contact us:

Nancy RexfordWorkplace Giving Alliance125 Washington Street, #201Salem MA 01970

[email protected], ext. 103



Our Website

www.milliondonors.org

2012 Combined Federal Campaign Training Conference A MILLION DONORS CHOOSE Results of the Combined...

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