One Gateway Plaza Tel Metropolitan Transportation...
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Los Angeles County One Gateway Plaza
®Metro Metropolitan Transportation Authority Los Angeles, CA 90012-2952
213.922.2000 Tel metro.net
TO:
THROUGH:
BOARD OF DIRECTORS
PHILLIP A. WASHINGTON ~~ CHIEF EXECUTIVE OFFICER
MARCH 22, 2016
FROM: l>1) RICHARD CLARKE a..,/>· / r EXECUTIVE DIRECTOR, PROGRAM MANAGEMENT
SUBJECT:
ISSUE
METROLINK ANTELOPE VALLEY LINE 100% FARE ENFORCEMENT AND 25% FARE REDUCTION PILOT PROGRAMS
In December 2014, the Metro Board approved Motion #14 by Supervisor Antonovich to initiate a 100% fare enforcement pilot program on the Antelope Valley Line (AVL). The program has been in place for a full year and data is now available for analysis into the effectiveness of the program. As requested in the motion, staff is reporting back to the Metro Board with an evaluation of the program for 12 months, January 2015 to December 2015.
In April 2015, the Metro Board approved Motion #77 by Supervisor Antonovich to initiate an AVL 25% Fare Reduction Pilot Program. Staff is reporting on the effectiveness of this program for six months, July 2015 to December 2015.
BACKGROUND
Metrolink typically has one conductor per train. With multiple responsibilities such as safety, rules compliance and customer service, it is challenging to provide sustained fare enforcement on a train with up to six cars and 12 station stops. A 2013 survey estimated systemwide fare evasion at 2.5%. Annual revenue loss due to fare evasion is estimated at $1.8M annually.
A second conductor would provide more on-board resources and create an environment for the following:
• Sustained on-board fare enforcement • More conductor emphasis on safety-critical responsibilities • Improved customer service and passenger communications • Faster response during incidents and delays • Improved overall safety on the trains
• Enhanced overall customer experience.
Historically, the AVL has had the highest fare evasion rate of all seven Metrolink lines. The AVL is also 100% funded by Metro and presents an ideal and unique opportunity to test the impacts of 100% fare enforcement on Metrolink ridership and revenues.
On November 1, 2014, Metrolink initiated a temporary program to increase fare enforcement on the AVL thru December 31, 2014. In December 2014, the Metro Board approved Motion #14 by Supervisor Antonovich (Attachment A) to provide $1 .7M in Metro funding for a 100% fare enforcement pilot program on the AVL from January 1, 2015 thru June 30, 2015. The $1.?M funded the program thru December 31, 2015. In December, 2015, the Metro Board approved Motion #52 by Supervisor Antonovich (Attachment B) to extend the funding for the program thru June 30, 2016.
DISCUSSION
Starting January 1, 2015, Metrolink deployed an additional eleven assistant conductors dedicated to the AVL trains to perform daily ridership counts, regular fare checks and issue citations. This provides a second conductor on the trains. The 100% Fare Enforcement Program also includes Los Angeles County Sheriffs Deputies (LASO) and Metrolink security guards, who perform streetcarring at Los Angeles Union Station (LAUS), intermediate stations, and random ticket checks on trains.
Fare Evasion
Previously, fare evasion on the AVL was estimated at 3.4%. Data from January 2015 through December 2015 from both the conductors and the LASO indicates fare evasion rates at 0.5% or lower. This indicates that fare evasion on the AVL has been mostly eliminated.
0.30%
0.25%
0.20%
0.15%
0.10%
0.05%
0.00%
Conductor Monitored Fare Evasion 2015
AVL 100% Fare Enforcement and 25% Fare Reduction Pilot Programs 2
Sheriff Monitored Fare Evasion 2015 0.40% -r--------------------------0.35% -t------ ---
0.30%
0.25%
0.20%
0.15%
0.10%
0.05%
0.00%
25% Fare Reduction Pilot Program
At the April 30 , 2015 Metro Board meeting , the Board approved Motion #77 to initiate an AVL 25% Fare Reduction Pilot Program, effective July 1, 2015 (Attachment C). Through December 31 , 2015, the results have been positive. Ridership on the AVL is up 14% and continuing to trend higher. Revenues are down 12%, which is far less than the $2.5M budgeted. If these trends continue, the program will mostly pay for itself.
20%
1.S%
H J%
5%
1%
-6%
11%
-16%
-71 %
Antelope Valley Line Fare Reduction Pilot Change in ridership and revenue from prio r year
-13 Yo 16 ./
-1 Yo
July Au Sep
-7% 90
Oct Nov
-9%
• Ridersh ip
CJ Revenue
Dec
AVL 100% Fare Enforcement and 25% Fare Reduction Pilot Programs 3
Customer Satisfaction
Th ru May 2015, overall complaints on the AVL were down 16% and complaints per 1 OOK boardings were down 9% compared to the prior six months. Additionally, the most recent on-board survey conducted in 2015 indicated a higher level of improvement in customer satisfaction on the AV line than on the other Metrolink lines.
CHANGE IN SATISFIED RIDERS 2010-2015 (Good o r Excellent)
AV LINE 1i REST OF THE SYSTEM
35%
30%
25%
20%
15%
10%
5%
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CONCLUSION
The AVL 100% Fare Enforcement Pilot Program has resulted in a significant reduction in fare evasion on the AVL. Customer satisfaction is higher, and riders are benefitting from an improved customer experience. The program is costing Metro $1.7M annually in Proposition C 10% funds.
The AVL 25% Fare Reduction Pilot Program has seen an increase in ridership of 14% on the AVL and continuing to trend upward. Revenue loss is 12% and trending in a positive direction. The program is costing Metro $1.4M annually in Proposition C 10% funds.
NEXT STEPS
Both programs are funded through June 30, 2016. This Spring , as part of the Metrolink annual budget approval item, staff will return to the Board with recommendations on possible funding for FY 2016-17.
AVL 100% Fare Enforcement and 25% Fare Reduction Pilot Programs 4
ATTACHMENTS
Attachment A- Motion #14 from December 4, 2014 Metro Board Meeting (Antonovich) Attachment B - Motion #52 from December 3, 2015 Metro Board Meeting (Antonovich) Attachment C - Motion #77 from April 30, 2015 Metro Board Meeting (Antonovich)
AVL 100% Fare Enforcement and 25% Fare Reduction Pilot Programs 5
DECEMBER 4, 2014
MTA BOARD MEETING
ATTACHMENT A
MOTION
DIRECTOR ANTONOVICH
14
Last month Metrolink launched a full fare enforcement pilot program on the Antelope
Valley Line to curb fare evasion on the system, adding assistant conductors to trains to
help check for tickets, instituting a "street-earring" policy at Los Angeles Union Station
to prevent people without a ticket from boarding the train, and providing aggressive
fare inspections at the Glendale and Burbank stations to prevent passengers from
making "short-buys", where a passenger buys a ticket for a shorter (and less costly) trip
than they intend to make.
So far, the results are promising for the Metrolink Antelope Valley Line. In the first two
weeks of the program, Metrolink enforced fares on 328 trains serving the Antelope
Valley Line, resulting in 507 people turned away from boarding the train due to "street
carring" and 230 citations issued for fare evasion. Consequently, revenues collected in
November are higher than expected and customer satisfaction is higher on the Antelope
Valley Line now that fares are being checked more regularly and more security is
present on the trains.
To maintain full fare enforcement coverage for the life of the fare enforcement pilot
program through the remainder of Fiscal Year 2015, additional funding ($1.7 million,
according to Metrolink) is required to provide the staffing necessary to ensure the
integrity and purpose of the program.
I THEREFORE MOVE that the MTA Board allocates an additional $1.7 million from
Metrolink-specific sources {Proposition C 10% and Measure R 3%) for the purpose of
ensuring 100% fare enforcement coverage on all Antelope Valley Line trains through the
June 30, 2015, conclusion of this Pilot Program.
I FURTHER MOVE that the MTA Board direct the CEO to work with the Metrolink CEO to
make a presentation to the MTA Board by the June 2015 Board meeting that provides
an evaluation of the program and its effectiveness in improving the quality and security
of Metrolink's Antelope Valley Line service.
Metro
~ Metro Board Report
File #:2015-1694, File Type:Motion / Motion Response
Los Angeles County Metropolitan Transportation
Authority One Gateway Plaza
3rd Floor Board Room Los Angeles, CA
Agenda Number:52.
PLANNING AND PROGRAMMING COMMITTEE NOVEMBER 18, 2015
Motion by:
Director Antonovich
November 18, 2015
Metrolink Antelope Valley Line Fare Enforcement
The Metrolink Antelope Valley Line (AVL) provides a vital transit service for the communities of the Antelope, Santa Clarita, and the San Fernando Valleys.
In December 2014 the Metro Board approved Motion #14 (Antonovich) to initiate a 100% fare enforcement pilot program on the AVL through December 31, 2015.
This program has proven successful on many fronts, resulting in:
• A drop in fare evasion from 3.4% to 0.5%. • A decrease of 16% in customer complaints from the prior year. • A greater gain in customer satisfaction on the AVL than any other line, according to the recent
2015 on-board survey. • An overall enhanced customer satisfaction for patrons of the AVL
Without approval of a six-month extension of the program by the Metro Board in December, this program will cease on January 1, 2016. Given the success of this program in enhancing customer satisfaction and quality of service on the AVL, it is vital that the program be continued through the remainder of Fiscal Year 2016 (June 30, 2016) and evaluated for inclusion as a baseline program in the FY2017 Metro budget for Metrolink.
MOTION by Antonovich that the Metro Board directs the CEO to provide Metrolink-eligible
funding to continue the 100% fare enforcement pilot program for the Antelope Valley Line
through the remainder of Fiscal Year 2016 (June 30, 2016).
Metro Page 1 of 1 Printed on 11/17/2015 powered by Legistar..,.
MTA Board of Directors
April 30, 2015
ATTACHMENT 8
MOTION
DIRECTOR ANTONOVICH
77
Metrolink serves as a vital component of Los Angeles County's multimodal
transportation network, particularly for residents along the Antelope Valley Line
between Lancaster and Los Angeles Union Station. As Metrolink fares have
increased throughout Southern California over the past few years, ridership along
the Antelope Valley Line has demonstrated greater price elasticity of demand.
In response to this ridership impact, and in conjunction with Metrolink and MTA
Regional Rail staff, my office has worked to develop an Antelope Valley Line Fare
Reduction Pilot Program that would provide a 25% reduction in fares across the
board for the Antelope Valley Line. In addition, we will be testing ridership
response to a reduction of fares between adjacent stations to $2 per trip (these
trips are currently priced between $4 and $5).
The purpose of this Pilot Program is to determine how ridership on the Antelope
Valley Line responds to a reduction in fares, both across the board and between
adjacent stations. The total cost for this program for Fiscal Year 2016 is estimated
to cost up to, but not in excess of, $2.5 million.
I THEREFORE MOVE that the MTA Board directs the CEO to program $2.5 million
in Metrolink-dedicated funding to support the Antelope Valley Line Fare
Reduction Pilot Program for Fiscal Year 2016.