On the Journey... A new Campaign of Student Life.
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Transcript of On the Journey... A new Campaign of Student Life.
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On the Journey...A new Campaign of Student Life
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The Dream• a lasting campaign with the aim
of:– Increasing awareness of Student
Life, both internally (on campus) and externally (wider community)
– Creating a new and innovative avenue for engaging students in spiritual conversations
– Providing an ongoing platform for spiritual conversations with students
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The Campaign“Life is about the journey, not
the destination.”• Launching “On the Journey”
campaign• A widespread pioneering
effort, laying the foundation for Student Life to have an ongoing impact
• Thongs form the “spearhead” of this campaign
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The Strategy• Give the thongs away to students who complete
a “journey” survey AND leave contact details• Use the “on the journey” thongs as a
conversation starter when doing follow-up• Catch up with people during the semester and
ask how their journey is going • Wear a pair yourself and use
it to start conversations• Point them to the website
http://onthejourney.com.au/
“What’s your walking strategy?”
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The Survey
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Evangelism
• A chance to capitalise on the message that has already been submitted to the student population and verbally continuing the dialogue of a “journey” with them.
• A starting point for showing how a personal relationship with God fits into a life journey
• Aim to engage your campus in discussion about living a holistic life...all areas affect the journey
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Initiate a conversation
• Some things you can say to start a conversation could include…– Hey, I’m part of Student Life, the group who gave
away those thongs!– Nice thongs! Where did you get them?– Sooo, on the journey hey?– I see you got some Journey thongs,
mind if I ask how your journey is going?
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Continue the conversation– Have you ever thought about your life as a journey?– What has your life journey been so far?– If you could describe it, has it been a “walk in the park”, a
“hike in the wilderness” or “wandering in the shopping centre looking for something you can’t quite remember what it was” or something else?
– What are important things to take with you on this journey through life?
– What do you hope to see/achieve throughout this journey?
– Where do you think it ends up? Does it have a point? Is there a particular destination you are aiming at?
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Taking it further• Use your Student Life
evangelism skills…• Some practice - share with a
friend one of the following things in the context of a life’s journey.– Share your testimony (briefly)– Share the good news– Invite to relational events
• Hopefully, if people continue to wear the thongs, that will open up opportunities for God chats in a range of new contexts
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O-week Ideas• Thongs giveaway and surveys (guidelines for this later)• Poster and Banners: We are looking into the design of posters and banners that
you could produce for your own campuses.• Website … http://onthejourney.com.au/• T-shirts: We have a design, but this can be a bit expensive to produce them, so it
would need to be owned and driven by a local student or group on each campus.• Whiteboard markers: Student Lifers on each campus grab some whiteboard
markers and write on the board before or after classes. A simple line saying ‘Live the Journey’, “How’s your journey going?” and either the website address or “Student Life”
• Chalking walkways on campuses where this is permitted• Videos: we will be producing a few video clips for promotional use, so if your
campus allows student groups to do public video presentations, let us know• Conversational questions – like we talked about earlier• Promotion of social activities• Promotion of weekly meeting
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Some Road Rules
• Don't give thongs away willy-nilly• Don't have them sitting unattended where
people can grab them• Strictly ONE pair per person• Only give them if you get contact details • Remind people we have a limited number,
they need to get in quick to get a pair• Point people to the website...
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Our Vision
If we do it well, we could...• Raise our profile and become more known• Show that we are on about helping people
take life’s journey well• Give us a springboard to evangelism• Have something in common on every Student
Life campus around Australia• Bring glory to God in our words and deeds