Comfort Campaign - student project
-
Upload
dave-aquino -
Category
Education
-
view
443 -
download
3
Transcript of Comfort Campaign - student project
![Page 1: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/1.jpg)
Comfort Campaignvisible language | Dave Aquino
![Page 2: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/2.jpg)
Comfort
![Page 3: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/3.jpg)
![Page 4: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/4.jpg)
serene
peaceful
quiet
relaxed
slow
undisturbed
tranquility
light
lightness
soft
feathery
!ying
weightless
round
blank
blankness
timeless
motionless
![Page 5: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/5.jpg)
“A slow and tranquil state of the mind and body”
![Page 6: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/6.jpg)
The Brand
![Page 7: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/7.jpg)
![Page 8: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/8.jpg)
RockwaterSecret Cove
•Sunshine Coast•Luxurious tenthouse suites•private, oceanfront, getaway
![Page 9: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/9.jpg)
![Page 10: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/10.jpg)
The Objective
![Page 11: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/11.jpg)
Teaser Campaign
•Three direct mail pieces
•Bank or investment statements
•One television ad
•Of"ces, "nancial institutions, downtown cafes
![Page 12: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/12.jpg)
Target Audience
•Men and women
•Working professionals
•35 - 50 years old
•High disposable income
•Expensive taste
![Page 13: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/13.jpg)
The Concept
•Evoke feelings
•Peace, pleasure, tranquility
•Images, color and typography
![Page 14: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/14.jpg)
Ad #1
![Page 15: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/15.jpg)
![Page 16: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/16.jpg)
too much text, layout considerations
![Page 17: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/17.jpg)
less text, rounded corners, movement created
![Page 18: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/18.jpg)
![Page 19: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/19.jpg)
![Page 20: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/20.jpg)
Ad #2
![Page 21: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/21.jpg)
![Page 22: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/22.jpg)
not elegant enough, composition options
![Page 23: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/23.jpg)
comfort not evoked, composition options
![Page 24: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/24.jpg)
light smooth script, circular layout
![Page 25: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/25.jpg)
![Page 26: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/26.jpg)
![Page 27: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/27.jpg)
Ad #3
![Page 28: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/28.jpg)
![Page 29: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/29.jpg)
not engaging enough
![Page 30: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/30.jpg)
needs to be more intriguing
![Page 31: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/31.jpg)
red enforces mood, text used to engage
![Page 32: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/32.jpg)
![Page 33: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/33.jpg)
![Page 34: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/34.jpg)
Ad #4
![Page 35: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/35.jpg)
![Page 36: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/36.jpg)
![Page 37: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/37.jpg)
![Page 38: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/38.jpg)
![Page 39: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/39.jpg)
Questions?
![Page 40: Comfort Campaign - student project](https://reader033.fdocuments.in/reader033/viewer/2022052322/55818f36d8b42a417f8b4717/html5/thumbnails/40.jpg)
Thank you.