On the go: Using mobile to support the student experience
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On the go mobile and the student experience
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#PSEWEB presentation covering two significant projects aimed at transforming the communications experience for current UBC students. One was the development and implementation of a responsive website on the Drupal platform for all central student services information. The other project was the implementation of a centralized mobile strategy using the Modo Labs platform for the University’s core services such as the library, course information, wayfinding and events. Each project had a unique set of objectives but both had the common goal of using mobile to better meet students basic information needs as well as enhance the student experience.
Transcript of On the go: Using mobile to support the student experience
On the gomobile and the student experience
OfflineSit. Listen. Watch. Leave. Read. Repeat.
OnlineEngage. Interact. On Mobile. Anywhere. Anytime.
And...Crash while texting your BFF.
MobileTHE emerged...ing trend
Messy digital landscape
Siloed
Confusing
Students were...
Hindering, not helping
Changing the landscape
Two projects, one goal
Two teams, one goal
User feedbackDeliver services & info on any device. Yesterday.
The planGet a headband. Put on wrist wraps. Get moving.
uMobile?)Kurogo?)Bb)Mobile?)
jQuery?)
Research platformsExamine major mobile dev platforms. Pick one.
Winner: Kurogo
Open%Source.%%
Pre-built,%interoperable%modules%
Imagined%by%MIT,%built%by%Harvard.%
Top%Tier%Higher%Educa@on%Clients.%
Fortune%500%Clients.%Fully%Extensible.%
Clean%Integra@ons.%
Simple%Usable%UX.%Tablet%&%Phone.% Community%Developed.%%
Mobile%Web%and%Na@ve%Applica@ons.%
PHP%&%HTML%5%based.%
Community%driven.%
Stable.%
Why Kurogo?
Respond quicklyGet Dirty. Feel the Pain. Launch a Beta in 6 months.
Enable governanceGet everyone onboard. Destroy shoes.
Juggle fireMake choices. Push Decisions. Mobile Web 1st.
Launch with a bangCommunicate. Communicate. Communicate.
Digital'Signage' Bus'Ads'
Ac1vi1es' Booth'&'Street'Teams'
Deliver valueMore services. Reliably. On Demand.
Leverage analyticsBut don’t let them own your vision.
Focus on nextPush innovation. Learn from mistakes.
Reflect. Often.Where is mobile going? Why?
Re-imagineSalt Mine or Interactive Classroom?
The stakeholders
The experience
The purpose
It was about us
Too much information
Still riding the rails
Set new goals
Users firstKNOW MY CAMPUS orientation | transition | navigation
PLAN FOR SUCCESS academic | experiences | support
LIVE WELL TO LEARN WELL mental | physical | safety
HAVE SOME FUNget involved | participate | recreation
BUILD MY CAREERexperiences | develop skills | network
COURSES, MONEY & ENROLMENTregister | housing | transportation
Responsive
Yup, it’s working
Total visits + 200%Unique visits +265%Page views +103%
Return visits +237+Pages per visit +215%Visits from mobile +1036%
Janeen Alliston @janeenthebeanDirector, UBC Student Communications Services
Phil Chatterton @PhilChattertonDirector, Media Technologies
