Go Mobile Fast
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Transcript of Go Mobile Fast
Go Mobile - Fast!
9/10/13
To d ay ’ s P r e s e n te r s
Stephanie Smith Partner Sales Executive
Mobify
Al Thompson Business Development Manager
Zeon Solutions
• Zeon Solutions & Mobify introduction
• Importance of a mobile optimized experience
• Ways to go mobile
• Benefits of responsive design
• The Mobify solution
• Success Stories
• Q & A
A g e n d a
A b o u t Z e o n S o l u t i o n s & M o b i f y
ENTERPRISE E-COMMERCE
ENTERPRISE CMS
DIGITAL MARKETING
DELIVERING QUALITY SOLUTIONS TO ACHIEVE BUSINESS OBJECTIVES
For more than 10 years, Zeon Solutions has successfully delivered enterprise-scale,
effectively-designed custom applications and e-business solutions on time and within
budget for customers worldwide. Our broad range of services include:
Development & Design • Customization & Support • Mobile & Search Marketing
W h y a n o p t i m i z e d m o b i l e
e x p e r i e n c e i s i m p o r t a n t
W hy M o b i l e i s I mp o r t a n t
W hy M o b i l e i s I mp o r t a n t
W hy M o b i l e i s I mp o r t a n t
W hy M o b i l e i s I mp o r t a n t
W hy M o b i l e i s I mp o r t a n t
W a y s t o g o m o b i l e
• NNR - Net New Revenue
• AOV - Average Order Value
• CR - Conversion Ratio
– Web, Phone, Tablet
• ACUSA - Average Cross/Up Sells Added
• OPCPY - Orders Per Customer Per Year
M o b i l e Te c h n o l o g y Ac ro ny m s t h a t M a t te r
B u s i n e s s S u c c e s s ?
M o b i l e - H i g h L eve l C l a s s i f i c a t i o n s
Categories
Internal Applications
— Target is company’s
workforce, internal
business processes
— CRM, Field Service, BI
External Applications — Target is customers,
consumers, business partners
— eCommerce, Catalog, B2B Self Service
Types
Static Applications
— Calculator, Games, Photos
Dynamic Applications
— Amazon, Starbucks,
Facebook, Staples
Native Client-Side Adaptive
M o b i l e A p p s - Va r i a n t s D e f i n e d
Responsive Proxy (M.dot)
N a t i ve
• Native UI
• Best user experience
• Offline access
• App store distribution
• Limited code reuse
• unless developed via
cross-platform
• Need to maintain multiple
code bases
P rox y ( M . d o t )
• Web User Interface
• One-size-fits-all user interface
• Code reuse across all OSs
• Always runs in device browser
• URL challenge: Web / M. / T.
Re s p o n s i ve D e s i g n
• Re-architect a site for various
devices and orientations via a
single HTML file
• E-Commerce, speed
o Responsive tends to be
slower because the user’s
browser must load content
from the universal HTML file
• 2% of the IR500 using
responsive solutions
• Challenging to fit standard ad
units into responsive designs
C l i e n t - S i d e Ad a p t i ve
• Extend existing site and E-
Commerce functionality to
mobile
• Standards based optimized
mobile templates in the cloud
(CSS, HTML)
• Fast - content delivery network
to deliver fast standard HTML
and Responsive sites
• PCI compliant
• Can extend to Native if needed
B e n e f i t s o f R e s p o n s i v e W e b D e s i g n
W h a t i s R e s p o n s i ve We b D e s i g n ?
O n e U R L
RW D : P ro s a n d C o n s
RW D : P ro s a n d C o n s
RW D : P ro s a n d C o n s
RW D : P ro s a n d C o n s
RW D : W h a t to c o n s i d e r
Time to market
Budget and ROI
User experience Resources and skill
Risk and security
Scalability
H o w t h e M o b i f y s o l u t i o n m a k e s i t e a s y t o g o m o b i l e
O p t i m i z e fo r s m a r t p h o n e
O p t i m i z e fo r t a b l e t
G o o g l e - a p p rove d
S u c c e s s S t o r i e s
S to r e S u p p l y
BEFORE BEFORE AFTER
Home Page Product Page
AFTER
S to r e S u p p l y
BEFORE BEFORE AFTER
Home Page Product Page
AFTER
S to r e S u p p l y ’ s Te mp l a te s
Home Page Category Page
S to r e S u p p l y ’ s Te mp l a te s
Product Page Sub-Category Page
S to r e S u p p l y ’ s Te mp l a te s
Product Page Sub-Category Page
S to r e S u p p l y ’ s Te mp l a te s
Check-Out Page
M o b i f y C u s to m e r S p o t l i g h t
M o b i f y C u s to m e r S p o t l i g h t
Q & A | T h a n k Yo u
Stephanie Smith Partner Sales Executive
Mobify
Al Thompson Business Development Manager
Zeon Solutions
mobify.com | [email protected] zeonsolutions.com | [email protected]