On Selling Creativity ...
33
the creativity conndrm Lessons learned selling “creativity to non-creatives.
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The slides from my presentation at Creative Alberta. Video of the presentation is here: https://www.youtube.com/watch?v=nr1Z_RuHNUk
Transcript of On Selling Creativity ...
thecreativity
conundrumLessons learned selling
“creativity"” to non-creatives.
@matthomann
I do creative stuff with people who
aren'’t.
XPLANE
Kendeo
COCAbiz
LexThink
99%
99%Percentage of business owners who want their employees to be
more creative
99%completely unscientific estimate
*
99%but that doesn'’t mean it isn'’t true.
*
Boringgoeshere
creativity sauce
Creativity Machine
$ $ $
$ $ $
$
$ $
they won'’t care.If you build it ...
ThreeThings
creativityis a lotlike bacon1
“creatively"”sells when“creativity"”won'’t
2
fun is not a valid metric3
creativityis a lotlike bacon1
mmm... bacon
1
2
3
Nearly everyone has enjoyed
eating bacon at least once.
1
2 Adding bacon improves the
taste of nearly everything.
3
1
2
3 Some people are afraid too
much bacon will kill them.
1
2 Adding creativity improves the
taste of nearly everything.
3 Some people are afraid too
much creativity will kill them.
Nearly everyone has enjoyed
being creative at least once.
“creatively"” sells when“creativity"” won'’t
2
go in disguise
Sell something they'’ve never
bought disguised as something they
always buy.
tools
Creativity is a Business Tool
learn meet shareunderstand
follow collaborate buildlead
improve inventdecide ?
Give them something they want to buy for themselves.
fun is not a valid metric3
Use their “metric"” system.
56 minutes 46 minutes
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Thanks!
