On Page Optimization

Best Practices For Publishing New Articles

The Headline

First thing Google crawls.

Two Types:

1. Title Tag

2. Headline

Title Tag

Found in the “Metadata” section near bottom of page.Title Tag• Appears at the top of browser

when viewing a page.• Used by social networks as

link anchor text.• 55-60 characters in length• First element of a web page

Google crawls.

Optimizing Title Tag

Optimal Format: Primary Keyword – Secondary Keyword

Meta Description

Try to follow the same format by including

key phrases that searchers would be

using to find the story.

Headers

H1-H6

H1 – The Headline of the Story (1 per page)

Readability

Benefits of Using Headers• Exploit keyword opportunities. • Easier to scan and find information.• More readable for Google.

New Section:h2

Sub section:h3

Sub-sub section:h4

The Slug