4 seo-fundamentals-on page optimization (part 1)-slides
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Transcript of 4 seo-fundamentals-on page optimization (part 1)-slides
SEO FundamentalsOn Page Optimization (Part 1)
Paul Wilsonhttp://[email protected]
Optimizing the Guts of a Site
Myths, Misnomers, & Mistakes
Meta Keywords
Duplicate Title Tags
Keyword Title Tags
Flash & JavaScript
Bolded Keywords
Google’s Official Statement About Not Using the Keyword Meta Tag in their Search Index:
http://plw.me/13QlHVU
155 Characters
165 Characters
57 Characters
62 Characters
Best PracticesUse variations of your keywordin the title and description.
1
Don’t use the keyword you are targeting in either your title tagor description.
2
Create title tags and descriptionsfor users not bots!
3
BESTWhy I Hate Flash!
61% of mobile web traffic comes from iOS devices.
sources: http://plw.me/18TsD8j& http://plw.me/18TrDkL
“. . . we recommend that you use rich-media technologies like Flash primarily for decorative purposes, and instead use HTML for content and navigation.”
sources: http://plw.me/15pB7yz
“Rich media (Flash, JavaScript, etc.) can lead to Bing not being able to crawl through navigation, or not see content embedded in a webpage. ”
sources: http://plw.me/15pBEk91. I’ve fully loaded HTML, CSS, & images.
2. Now, I’ll execute my JavaScript.
3. Now, I’m a fully functional page.
Handling JS this way may still cause issues
http://plw.me/17bWeG4
http://plw.me/17bTyrU
Meta Keywords
Duplicate Title Tags
Keyword Title Tags
Flash & JavaScript
Bolded Keywords
Additional Meta Data To Use
<meta name="robots" content=“index,follow" />
<meta name=“googlebot" content=“index,nofollow" />
<meta name=“bingbot" content=“noindex,follow" />
<meta name=“slurp" content=“noindex,nofollow" />
Additional Meta Data To Use
Understanding Canonical
Warning: Can Hurt Your Site
Fix Canonicalization Issues
Site wide & Cross Domains
Domain-to-Domain Canonicalization
Content Syndication
Adding Color to Search through Rich Snippets
“[Rich snippets have] the potential to enhance CTR from the search results from anywhere
between 10-25%.”source: http://plw.me/1aPv8GM
“With Data Highlighter, you simply ‘tag’ each data field
with your mouse. Then Google can present your data more attractively, and in new
ways, in search results.”~Google
Google’s Official Data Highlighter Tutorial
http://plw.me/15Jsbq9
http://plw.me/1bFa9If
“…a profile photo with a recognizable headshot.”~Google
Great Google+ Case Study http://plw.me/13oalYX
http://plw.me/1b3NrvE
HTML code used to link this article to my HerbalDoc Google+ account.
<a href=“plus.google.com/108511804459229587484?rel=author”>Visit Me on G+</a>
Utilizing Micro Data
You can find schema creator at http://plw.me/12u2jj5
Found at http://plw.me/12u3fUI
OPTIMIZATING THE SITE’S CODE IS CRUCIAL
IN RANKING WELL
CANONICALIZATION IS A BAND AID NOT A
FINAL SOLUTION
RICH SNIPPETS CAN INCREASE SEARCH
ENGINE CLICK THRU
MICRO DATA IS GREAT FOR CROSS SEARCH
ENGINE USE
Key Take Aways
SEO FundamentalsOn Page Optimization (Part 1)
Paul Wilsonhttp://[email protected]