JULY/AUGUST 2012

Local Business SavingsThe Source For

Great deals from some of the best businesses in Corpus Christi.

A Better YouSeven Tips To Stay

Motivated & Committed To Your Workouts

Home Sweet HomeFinding Your Home Style Suggestions #3 Thru #7

FashionistaHottest Summer Colors

Denny Bales Diamonds

The finest “Fine Jewelry Store” in South Texas

Coupon QueenA Common Sense Approach To Business

Visit the finest “Fine Jewelry Store” in South Texas, this is Denny Bales Diamonds.

Master Jeweler - Salvador LeyraCertified Watchmaker - Merced Muñoz

Denny Bales and his great staff have won “Best of the Best” Fine Jewelry Store for the past seventeen years in a row. No other jew-eler in Corpus Christi has ever enjoyed this honor. Now Denny and staff have opened (without question) the finest jewelry store ever on the fast growing southside of Corpus Christi. Denny Bales Diamonds is a diamond spe-cialty store with its primary focus on diamond jewelry...diamond engagement rings, bridal sets, wedding rings, anniversary rings, diamond earrings, diamond bracelets, diamond necklaces and loose diamonds. Denny enjoys carrying items that are unique (one of a kind) with the focus on quality and price. We offer a tremendous selection in all diamond categories and we would challenge anyone to beat our styling, quality, and price. We all have one thing in common when we’re shopping for something for that spe-cial birthday, anniversary or looking for a “Just because I love our gift - We’d all love something very unique (one of a kind if pos-sible), we appreciate fine quality and we’d love to get a “Great Buy”...That’s called a shopping experience at Denny Bales Dia-monds!! We have several really great buys in our store and we’re more than happy to point them out

to you once we understand the direction you’re heading - If you’re shopping for a great deal on a diamond. We’re the best at finding spectacu-lar buying opportunities on diamonds of one carat and greater. One of the better investments you can make in our current economy is a diamond for those interested in talking investments we’re ready to assist you.

In addition to our tremendous collection of diamond merchandise, we’ve carried over the very popular Pandora Collection. We fea-ture our store within a store with more than a $200,000.00 selection of Pandora in South Texas.Services Offered Our Jeweler of 30 years joined us at our new location for expert jewelry repair and custom design. Salvador is a master jeweler and can repair or create anything and everything. All work is done on the premises. Most all new sales are sized and delivered the same day. Our master watchmaker of the past ten years has joined us at our new location. Merced is a certified Rolex technician and is positively

the best in the business. Rolex recommends that you have your Rolex serviced every two to five years. All Rolex servicing is completed on the premises. We will be setting up an Estate Jewelry Showcase. If you have estate jewelry you would like to sell - We’re happy to assist you in finding the right buyer. We’re particu-larly interested in diamonds of one carat and

greater. We do appraisals on most all dia-mond jewelry and loose diamonds. Our staff will be the friendliest folks you’ve ever been around. We offer professional assistance, but we want you to have a com-fortable shopping and buying

experience, so feel free to come in and say hello. If you need help, we’ll be there for you, but if you simply want to look we’ll leave you alone to check out all the unique merchandise. We’re located in Diamond Plaza at 7009 South Staples in Suite 101. For those who may not be familiar with this new area come south on Staples from S.P.I.D. We’re between Saratoga and Yorktown just be-fore Lipes on the right hand side of Staples coming from South Padre Island Drive. Come by and say hello to Denny, Zeke, Ja-mie, Anna, Heather, Paul, Merced, Salvador, and Joan. (Don’t forget about Admiral and Captain)

Bring this offer in to receive your special discount on any item from our store-wide selection.

�e most exciting earrings on the planet, Diamonds that shimmer, exclusively

at Denny Bales Diamonds!

Pandora Specialist - Heather Clenney

Thank You Corpus Christi!

To advertise call or e-mail

Jennifer Larivey 361.549.5327Consultant

Corpus Christi Sandra E. Castillo 361.633.7293

onmagazine.cc@gmail.com

DoloresVela 361.960.9966 onmagazine.dv@gmail.com

Contributing WritersElizabeth Ferriby • Liana Gonzales • Jon Perez

Cover/Inside Page PhotographerLiana Gonzales, Dulce Diva

ON! Magazine was specifically designed to provide a savings to the consumer, promote and drive traffic to local businesses, which in turn helps our city thrive economically.

DistributionON! Magazine is distributed by postal zip code each month. Targeted audience at an affordable rate.

AdvertisingAdvertising is available to local businesses who can provide a special offer or savings to our readers. Ads may be in form of an ad or advertorial.

Scan QR Code with smart phone app for 3D flip version of ON! Magazine from website.

Home Sweet Home 4

Fashionistas 7

A Better You 10

Coupon Queen 13

Sections

Dining & Entertainment 12

The Man Cave 14

Special Features

June 2012 marked our first issue and the response we have received from our advertisers and the gen-eral public has been extremely positive. Here is what some of our advertisers had to say.

“The ad is working.. I’ve already seen new cus-tomers coming in every day. I’m sure this will continue even after my coupon expires.”

James Danglade, Laguna Reef Restaurant

“Since we started advertising with ON! Maga-zine more people are getting to know Dr. George Yzaguirre DDS. We are starting to see more new patients every month. Thanks ON! Magazine. “

Veronica Ontiveros, Office Manager, Dr. Yzaguirre DDS.

“This is the first ad that I’ve actually seen a return on my investment. Customers have actu-ally noticed my ad… the design quality really made a difference.”

Victor Ricondo, Isaiah’s Detailing

We look forward to continuing to serve the Coastal Bend area by promoting local businesses and encouraging the community to shop and buy local. Our goal is to continue to create innova-tive ideas to drive traffic to your business, such as Coupon Queen on facebook, our new web-site launching this month and more to come! As an added value, each month, ON! Magazine will host a Community Social at a respective business, usually our feature business of the month. The socials will provide a great opportunity for you, our valued customers, to visit a local business and personally meet the owners. We invite you to join us at Denny Bales Diamonds on Friday, July 27th for ON! Magazine’s first Community Social. As valued customers, we welcome you to come by Denny Bales Diamonds to meet Denny and his staff and visit their new Southside location. Refreshments served all day beginning at 10:00am and from 5pm – 8pm, enjoy beverages, hors d’oeuvres, and live acoustic entertainment in the Courtyard.

Friday, July 27th10:00am – 5:00pm Bring in the ON! Magazine to receive special discounts.5:00pm - 8:00pm Refreshments, hors d’oeuvresand live entertainment

Denny Bales Diamonds7009 S. Staples, Suite 101

Corpus Christi, Texas 78413361-991-0300

ON! Magazine Community Social

“We noticed a huge response from our article. It attracted lots of new customers. The rewards of advertising... amazing. Thanks ON! magazine.”

Max Rodriguez, Fajita Junction

Suggestion #3 – Know your style. Is your “must stay” fur-niture bold or safe, simple or complex, large or small, thick or dainty? When you walk into that warm fuzzy room is there a contemporary shiny glass cof-fee table with an old fashioned brown striped tweed coach, probably not. Know what your style is so that when you’re out shopping around to find pieces to add to your collection you add something that adds to the fuzz not a sticker burr that will add to the fuzz but irritate you until you remove it.Suggestion #4 – Go through your notebook. Pick a color that will accentuate your “must keep items” and that works well with your home. Make sure you will be able to take that color and move it through the entire house, or those rooms that will be within the style. It doesn’t have to be a themed room, i.e. beach or cabin. It can be a color theme. Go to the paint store or the hardware store and find the one color you like the most. Often times the color will be on a palette that has other

colors that will work well with it. Stick to the suggestions. The reason they have them together is because they work. You don’t have to use them all, nor do they have to be on the wall. You can use the other colors in pil-lows, rugs, pictures, mats. Take several strips, tape one in your book and put the other in your pocket. It’s O.K. to have from 3-5 colors you chose to work with. Every time you are ready to buy something, pull out the strip to see if the color is within the range of colors to match your color theme. Suggestion #5 – Start small and cheap. A gallon of paint will go a long way to changing your look for very little money. The gallon of paint can go on one wall and a repurposed end table; one bathroom wall or a shelf. Search garage sales, clearance purchases, dumpster diving. Don’t forget just be-cause it’s cheap doesn’t mean you want it, it has to fit the style you’ve chosen to embrace and you are trying to create. Suggestion #6 – Work your room. Once you have your

room style set and you are happy with what you have cre-ated don’t over clutter. If you see something and you want to buy it go through the list 1. Do I need it or just want it? 2. Will it fit within my color scheme? 3. Is it going to add clutter or will it have a purpose? 4. Did the room I am styling my room after have a lot of clutter? 5. If you have kids, will it be some-thing they will be able to use or will they hate it because it is that off limits item? 6. If I’m go-ing to add something new am I willing to get rid of something? Don’t just buy because you can and you like it.Suggestions #7 – Don’t buy things because they are the new craze. Not a coffee drinker, then don’t buy that red coffee pot because it will look nice dis-played on the counter, or it’s on clearance. You can buy it if you want it, just make sure it’s pur-pose will make your life easier.

ON! Magazine Suggestions 8 through 12 coming in August

Now, you’ve got homework,stay tuned…

Home Sweet Home

Finding Your Home Style

ElizabethFerriby

MIKE’SCUSTOM UPHOLSTERY

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Home Sweet Home 5www.onmagazine.co

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6 Home Sweet Home www.onmagazine.co

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As we head into the middle of summer 2012, we at ON! Magazine are won-dering if you have noticed any exciting new fashion statements lately? Our sizzling section of South Texas may be far away �om the runway shows in New York and L.A., but we have de�nitely noticed Fashionistas here who are showcasing the latest trends. �e ho�est summer statement thus far seems to be NEON NEON NEON! Celebrities �om coast to coast, and everywhere in between, are wearing pops of neon colors throughout

their wardrobes. Show o� your favorite electric colors in a dress, a pair of shoes, a handbag, a neck-lace, or even your nails. �e im-

portant thing to remember is not to wear too many neon pieces at the same time. Pair your neon statement with black, camel, or grey tones, and have fun! Yet another bold fashion statement this summer is color blocking. �e technical de�nition of color blocking is taking bold opposite colors on the color wheel and pairing them for the widest contrast possible. How-ever, a looser interpretation of the trend simply allows for loud and geometric solid colors placed together for maximum impact. If you aren’t brave enough to sport this trend in your clothing, start slowly by choosing shoes or handbags that showcase the color blocking technique. �e trend we especially love for our South Texas summers is the Maxi Dress. An essential piece for every Fashionista’s wardrobe, the Maxi Dress is a long �owing dress usually ��ed on the top and falling to the ankles. �is comfortable but chic piece is easily paired with �ats or chunky pieces of jewelry. For a more dramatic look, your Maxi Dress can reveal a plunging neckline or perhaps a thigh high slit. Sexy! No ma�er which of the latest styles inspire you this sum-

mer, wear them all with con�dence! Rock your favorite pair of sunglasses with

any of these trends and hold your head up high. Con�dence

is the best fashion statement of all,

wouldn’t you say? Enjoy your South Texas

summer days Fashionistas!

Neon Color... Hottest Summer Statement

Fashionista

5440 Everhart Suite 7 Corpus Christi, TX 78415

361-947-6274

La BoutiqueA Girl Should Be Two Things... Classy and Fabulous!

11am - 6pm Monday thru Saturday

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Valid through 8/31/12

How did the people in the Bible worship their Creator?

How did He respond to them?

Plugging into Real Worship answers these questions and identifies ben-efits a loving God gives when He responds. Discover the transforming power of worship. Order your copy today!

Special Offer: $7.99 English Version

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Andrew Logan has been an integral part of worship for over 20 years. Passionately, he escorts others into the presence of God. Andrew maintains that worship invites God to meet with us and bring lasting life transformation that won’t come any other way. Pastor Logan founded All Nations Word and Worship Center, a new full-Gospel, non-denominational fellowship for those wanting to learn the basics of a maintaining a relationship with God and a lifestyle of worship in a practical sense.

Also available for purchase at The Spanish Market4517 Everhart at Staples, C.C. TX 78411Receive $30 Off your first

month memembershipCan not be combined with

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10% off Party Rental at Studio X. Expires

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4855 S. Alameda St. Suite 109, Corpus Christi, Texas 78412

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The P90X® workout system has been featured everywhere from US Weekly to Men’s Health. The technique is designed to work by pummeling muscles with a varied range of high-paced exercises, but it requires equipment and dedication. The team of P90X®-certi�ed professionals at Studio X provides the equipment and practice space for anyone up to the challenge of the innovative workout. Students of all ability levels explore the philosophy of Muscle Confusion, which expedites results by constantly changing routines in an attempt to prevent pla-teauing. At the gym, certi�ed professionals lead 12 diverse and intense workouts utilizing weights, kickboxing, yoga, stretching, and plyometrics to “Reveal a New You in 90 Days.” Enroll Today!

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A Better You 11www.onmagazine.co

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12 Dining & Entertainment www.onmagazine.co

Burger King tells us that we can “have it our way.” Subway lets us create our own sandwich master-pieces. Walt Disney World trains their employees in the idea that we are guests when we visit, not merely customers. These busi-ness plans centered on the satis-faction of us as consumers have served these businesses well over the years. It’s a common sense approach to business.However what’s the old saying… That common sense is not that common? Back in January, there was a large amount of fanfare over a new pricing strategy being launched by retail giant JCPenney. They said they had a revolutionary idea to get rid of “sales,” “coupons” and “gim-micks” and just lower their everyday prices by around 40%. They said it was “fair and square.” Apparently, the shoppers of the world didn’t get the message and now JCPenney is bringing back the “S word.” In just the �rst quar-ter of this year, the retailer post-ed a loss of $163 million as sales tanked 20 percent. JCPenney CEO Ron Johnson assured the pub-lic and investors that their sales

slump could be �xed by “educat-ing” JCPenney customers better: “We did not realize how deep some of the customers were into coupons,” said JCPenney COO Michael Kramer.” With CEO Johnson stating that “Coupons were a drug” that “really drove tra�c.” As an avid coupon user, of course I found those comments o�ensive, but to me the biggest o�ence, was a retailer that didn’t KNOW their customers! Common sense! Didn’t they do their ba-

sic research and track consumer behavior? How could they not know that sales and coupons were a power-ful buying tool for their core customers? Of course, there was a scapegoat. Company Presi-

dent and head of marketing Mi-chael Francis got the boot in June, and clearances, sales and possibly coupons seem to be on their way back in.

What does this mean to us though? It means that we, as con-sumers, have power! Each dollar

you spend at a store is a “vote” for that store! Love the Wal-mart coupon policy? Shop there! “Vote” for them! Have a favorite locally owned boutique that you’d miss desperate-ly if they were gone?

Go buy something there – show them you love them

with your shopping dollars. Do you think HEB has the best pro-duce in town? Great! Buy it there! The power is in your hands. Ob-viously, Hundreds of thousands of consumers voted a big “NO” to JCPenney’s pricing strategy this year. I personally haven’t been inside our local JCPenney since early this year when my shopping showed me the prices weren’t all that “fair and square.” By choosing to spend our retail money else-where, JCPenney has gotten the memo. We “voted” and now they are listening! Remember that you choose where you shop, where you spend and that as Disney shows us, retailers really are �ght-ing to have us “be their guests!”

Happy Saving!Julie

A common sense approach to business.

Julie Shuttlesworth is the “Head Clipper” for the Corpus Christi Coupon Queens. Check out their daily deals by liking them at

www.facebook.com/corpuschristicouponqueens

Julie Shuttlesworth

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14 The Man Cave www.onmagazine.co

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