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SXSW 2015 InsightsTopics of Conversation

Emotion x Volume (with Sentiment)

SXSW 2015 InsightsTopics of Conversation

Emotion x Volume (with Sentiment)

Hottest Apps

DiversityFuture of AppsData Security &

Visualization

#SXSWInsights

HOTTEST

APPS

at SXSW

#SXSWInsights

What were the top apps

discussed at SXSW?

#SXSWInsights

Livestream apps are not

new,

so why are they so popular

now?

#SXSWInsights

The FUTURE

of Apps

#SXSWInsights

What is going on in the

health app and “wearables”

space that people need to

know?

#SXSWInsights

Wearables are all the rage.

How can PR pros use these

to meet their goals?

#SXSWInsights

DATA

Security

#SXSWInsights

What is the importance of

data security?

#SXSWInsights

What is the role of data in

today's PR or marketing

process?

#SXSWInsights

DATA

Visualization

#SXSWInsights

How can marketers use

visual data to create

stronger, more effective

campaigns?

#SXSWInsights

What tools exist to make

data visualization more

impactful?

#SXSWInsights

DIVERSITYwomen, tech,

race

#SXSWInsights

What does diversity in

Silicon Valley mean?

#SXSWInsights

How can PR and marketers

address diversity?

#SXSWInsights

DATA DOESN’T

LIE. Insights from

SXSW 2015

SXSW 2015 InsightsTopics of Conversation

Emotion x Volume (with Sentiment)

SXSW 2015 InsightsTopics of Conversation

SXSW 2015 Insights

Top 10 Retweeted on Twitter

1. SXSW (Official)

2. Lady Gaga

3. Belkin International

4. Mashable

5. Tyler Oakley

6. Game Of Thrones

7. Jack Johnson

8. Norman Reedus

9. Bethany Mota

10. Variety

Top 10 Mentioned on Twitter

1. Jimmy Kimmel

2. Mashable

3. Steve Jobs

4. Aniesia Williams

5. HALSEY

6. Nina Dobrev

7. Paul Walker

8. Sen. Rand Paul

9. Game Of Thrones

10. Belkin International

SXSW 2015 InsightsAuthor Mention

Network

SXSW 2015 InsightsAuthor Retweet

Network

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Questions?