SXSW

insight from south by southwest interactive 2012

The following are insights from

SXSW inTeracTive 2012 shared via Twitter and

accompanied by images from my camera

@Davidcrandall

SXSWinteractive | 2012

We are drowning in platforms. By creating great content we are creating a social media strategy.

Joe chernov

tweeted by @CourtneyWalsh

if you want to scale quickly,you MUST use paid media

tweeted by @dhrosen

Don’T rely on Technology ToSolve yoUr Social STraTegy

tweeted by @chicklitter

Put a hUMan faceon the brand

tweeted by @lorennoel

if you get a product for free, you are not the customer.

yoU are The ProDUcT The rancher isn’t in business for the cattle.

eric ries

tweeted by @kkinnison

MoST of The ToolS froM MeDieval TiMeS Were eXTenSionS of The PhySical Self.

ToolS noW are eXTenSionS of The MenTal Self.tweeted by @LatoyaPeterson

Mistake people make is trying to duct-tape commerce onto an existing social experience, and this will fail.

tweeted by @tmonhollon

We are ProSTiTUTing oUr hUMan relaTionShiPS for SaleS & MarkeTing.

tweeted by @paranoidroid

neeD SoMe STarTUP iDeaS? aTTack a ProBleM in a fUnDaMenTally DifferenT Way, anD aTTack inefficiencieS.

Tim o’Shaughnessy

tweeted by @wplayford

coMPanieS neeD To Think aBoUT DiSTriBUTion, noT JUST conTenT creaTion.

tweeted by @CoryOBrien

yoUng PeoPle WanT To ShoW The WorlD via Social MeDia hoW MUch They care anD WanT To give Back.

tweeted by @urj

relationships built through interactions based on context is how social works.

folloWerS Don’T Mean anyThing

tweeted by @matthixson

SToP Trying To Be The neXT TWiTTer anD STarT Being The firST yoU.

chris Taylortweeted by @ZenziPR

The inTerneT of craP iS eMergingBaratunde Thurston

tweeted by @zsazsa

if yoU Don’T SUPPorT yoUr arTiSTS,

The arTiSTS yoU like, Then iT’S a voTe for The eneMy

- for The roBoT claSS.Billy corgan

tweeted by @afairweather

anD Then The coMMUniTy TakeS overanD Do WhaT They WanT anD neeD iT To Be

Matt galligan

yoU BUilD aPPS To inSPire

tweeted by @tmonhollon

The coMPanieS ThaT are noT Willing To leT PeoPle fail are noT going To innovaTe. tweeted by @elysa

Marketers are really behind in terms of tools & technology.

Jennifer land

tweeted by @noyesjesse

engineerS Don’T JUST BUilD anD Make ThingS.We pave and enable the future of the human condition.

tweeted by @petesena

Being able to market to the persona of one

holy grailThe

tweeted by @brentmbynum

Due to the nature ofcapturing quotes from live events

(not to mention Twitter itself)many of the speakers aren’t listed.

if you know who made the quoteplease email me at

DaviD@BranDSUPerPoWer.coMand i will update this presentation

@DavidcrandallBrandSuperPower.com

slideshare.net/davidcrandall

PreSenTaTion DeSigner