Omnigraffle and Balsamiq by Eldridge Dubleday
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Transcript of Omnigraffle and Balsamiq by Eldridge Dubleday
Omnigraffle and Balsamiq Mockups or: Finding the right tools to get the job done right.
Eldridge Doubleday
Sr User Experience Architect
IXDA Tools of the trade - A rose by any other name...
Eldridge Doubleday - Sears Holdings Corporation
First, we as designers, are more than the sum of our artifacts...
IXDA Omnigraffle and Balsamiq - Introduction
What is it good for?
Diagrams
Flowcharts
Wireframes
Concept Models
Sketches (yes, sketches!)
And more....
Eldridge Doubleday - Sears Holdings Corporation
What is it good for?
Sketches
Flowcharts
Concept Models
And some super surprises...
IXDA Omnigraffle - UI
Eldridge Doubleday - Sears Holdings Corporation
Toolbar - Drawing Tools, etc
Inspectors - Manipulate objectsStencils - Predefined objects
Manage Canvases and Layers Workspace
IXDA Omnigraffle - The Good...
Eldridge Doubleday - Sears Holdings Corporation
Integrated auto-align and snap features
Integrated auto-spacing and duplication
Document management - canvas/layer based structure allows for easy management of large documents
Asset management - copy everything from images to spreadsheet data directly into your document (Sure, as pics, but, you know...)
Date August 2011 Clicks September 2011 Clicks October 2011 Clicks November 2011 Clicks December 2011 Clicks Aug-Dec 2011 ClicksStore Locator 2.508% 805757.00 2.424% 1023708.00 2.120% 720541.00 1.726% 886316.00 1.870% 1369556.00 !"#$%& !"#$"%"&##Email Savings 0.103% 33203.00 0.121% 51140.00 0.131% 44551.00 0.134% 68647.00 0.152% 111310.00 #"'%%& '#""$(&##Customer Service 0.277% 89020.00 0.345% 145726.00 0.365% 123912.00 0.286% 147099.00 0.322% 235991.00 #"%'(& %!(%!"&##
Check My Order Status 0.241% 77321.00 0.278% 117312.00 0.343% 116406.00 0.275% 141065.00 0.388% 284083.00 #"%'$& %')("%&##Children Privacy Policy 0.001% 286.00 0.001% 428.00 0.001% 504.00 0.001% 682.00 0.001% 965.00 #"##'& *")$&##Contact Us 0.123% 39596.00 0.131% 55349.00 0.125% 42356.00 0.113% 58223.00 0.144% 105108.00 #"'!)& '##)'*&##Order Fulfillment 0.024% 7863.00 0.027% 11393.00 0.026% 8788.00 0.025% 12982.00 0.042% 31111.00 #"#%'& %*('%&##Price Match Plus 0.016% 5260.00 0.015% 6543.00 0.014% 4913.00 0.016% 8378.00 0.017% 12133.00 #"#'$& '%**%&##Pricing Policy 0.003% 1124.00 0.004% 1695.00 0.003% 1186.00 0.003% 1726.00 0.003% 2231.00 #"##%& %+)*&##Privacy Policy 0.002% 501.00 0.002% 768.00 0.002% 548.00 0.001% 366.00 0.001% 543.00 #"##'& *%*)&##Product Recalls 0.003% 1022.00 0.003% 1473.00 0.004% 1284.00 0.003% 1331.00 0.002% 1823.00 #"##%& )+''&##Protection Agreements 0.001% 173.00 0.001% 455.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& )*"&##Recycling 0.002% 525.00 0.002% 821.00 0.002% 627.00 0.001% 718.00 0.001% 972.00 #"##!& '))'&##Rescheduling Delivery 0.008% 2582.00 0.010% 4121.00 0.009% 3002.00 0.008% 3891.00 0.010% 7524.00 #"##)& *((*#&##Return and Cancellations 0.025% 8011.00 0.027% 11358.00 0.027% 9045.00 0.027% 13877.00 0.040% 29631.00 #"#%'& %(+**&##Return or Exchange in 5 0.012% 3737.00 0.013% 5302.00 0.012% 3921.00 0.010% 5243.00 0.018% 13021.00 #"#'%& '(**!&##Secure Transactions 0.002% 803.00 0.003% 1415.00 0.003% 1021.00 0.002% 1192.00 0.003% 1879.00 #"##%& )'(#&##Terms of Service 0.004% 1157.00 0.004% 1840.00 0.005% 1605.00 0.004% 1840.00 0.004% 2641.00 #"##*& +#"'&##View My Order History 0.043% 13943.00 0.049% 20526.00 0.048% 16242.00 0.043% 22118.00 0.068% 49574.00 #"#+%& (**!#'&##Warranty Information 0.016% 5164.00 0.018% 7555.00 0.017% 5731.00 0.011% 5801.00 0.011% 8153.00 #"#'*& '*!#!&##Website Feedback 0.003% 870.00 0.003% 1310.00 0.003% 1005.00 0.002% 1274.00 0.003% 2432.00 #"##%& )"+(&##
Sears Credit CardsApply Now 0.000% 0.00 0.000% 0.00 0.000% 0.00 0.247% 127006.00 0.301% 220178.00 #"'*)& '!%("!&##Credit Offers 0.249% 79961.00 0.349% 147311.00 0.376% 127696.00 0.162% 83104.00 0.121% 88794.00 #"!!$& $*)"))&##Pay Bill 2.513% 807281.00 3.014% 1272733.00 3.156% 1072495.00 2.096% 1076746.00 1.997% 1462618.00 !"***& $)+("%'&##
Sign In 0.786% 252380.00 0.904% 381942.00 1.031% 350333.00 0.988% 507605.00 1.295% 948221.00 '"#*(& *!!#!"(&##Logout 0.318% 102202.00 0.370% 156430.00 0.401% 136243.00 0.399% 204769.00 0.509% 372692.00 #"*',& +%*'')&##Register 0.153% 49195.00 0.183% 77258.00 0.203% 69152.00 0.201% 103243.00 0.237% 173476.00 #"!#%& !%*'*!&##Search 38.861% 12485490.00 39.268% 16582683.00 33.265% 11305035.00 32.738% 16814505.00 36.661% 26847775.00 %$"#,,& "!#'$!""&##Facebook
Connect 0.557% 178990.00 0.458% 193502.00 0.422% 143580.00 0.364% 187193.00 0.389% 284964.00 #"*!*& +""**+&##Disconnect 0.001% 316.00 0.001% 630.00 0.003% 857.00 0.001% 463.00 0.001% 528.00 #"##'& *%+!&##Suggestions 0.000% 141.00 0.001% 242.00 0.001% 271.00 0.000% 142.00 0.000% 209.00 #"###& (##$&##
My Profile 0.292% 93697.00 0.351% 148424.00 0.365% 124208.00 0.388% 199318.00 0.467% 342177.00 #"%)#& +#%"*!&##My Info 0.052% 16606.00 0.050% 21265.00 0.051% 17470.00 0.046% 23664.00 0.055% 40154.00 #"#+'& ((+($+&##My Order Center 0.127% 40715.00 0.121% 51289.00 0.137% 46654.00 0.139% 71314.00 0.216% 158214.00 #"'+(& ')"(")&##My Recommendations 0.004% 1278.00 0.006% 2342.00 0.006% 2054.00 0.005% 2547.00 0.006% 4265.00 #"##+& (*!")&##SYWR 0.023% 7380.00 0.030% 12627.00 0.030% 10177.00 0.031% 15743.00 0.047% 34744.00 #"#%+& "#)%(&##
My Lists 0.135% 43376.00 0.153% 64649.00 0.161% 54756.00 0.165% 84743.00 0.177% 129862.00 #"'$!& '%%'")&##Shopping Cart 2.940% 944564.00 3.462% 1462095.00 3.466% 1177951.00 4.289% 2202952.00 5.148% 3769901.00 *"'#%& +$$%!)'&##New Local Ad 1.274% 409454.00 2.039% 861104.00 2.370% 805463.00 1.901% 976228.00 1.671% 1223638.00 '"(%$& !*%$""%&##Deals
Appliance Deals 0.000% 0.00 0.158% 66560.00 0.261% 88579.00 0.243% 125043.00 0.182% 133486.00 #"',(& !('))"&##Deal of the Day 0.627% 201382.00 0.672% 283877.00 0.650% 220960.00 0.791% 406454.00 0.867% 634956.00 #",+#& (%!%)*+&##Email Specials 0.089% 28621.00 0.093% 39158.00 0.065% 22099.00 0.057% 29471.00 0.067% 49191.00 #"#,!& ()"$!#&##Flash Deals 0.000% 0.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 0.139% 101603.00 #"#**& (#()#'&##Free Shipping 0.053% 16945.00 0.058% 24371.00 0.053% 18085.00 0.046% 23846.00 0.065% 47788.00 #"#+$& ('(#'$&##Local Ad 0.007% 2196.00 0.010% 4046.00 0.000% 3.00 0.000% 0.00 0.000% 0.00 #"##%& )*!$&##Marketplace Deals 0.000% 0.00 0.000% 0.00 0.042% 14104.00 0.066% 33838.00 0.068% 49742.00 #"#*!& +%)"!&##Outlet Stores 0.008% 2631.00 0.014% 5725.00 0.000% 0.00 0.000% 2.00 0.000% 0.00 #"##*& "'$"&##
Gifts & RegistryGift Cards 0.036% 11701.00 0.040% 17038.00 0.037% 12662.00 0.038% 19567.00 0.063% 46313.00 #"#*$& (#%*"(&##Gift Registry 0.207% 66626.00 0.199% 84130.00 0.147% 49862.00 0.089% 45807.00 0.061% 44779.00 #"'!+& *+(*#!&##Gifts 0.034% 10816.00 0.063% 26659.00 0.071% 24219.00 0.072% 37223.00 0.094% 69058.00 #"#,!& ()%+%$&##Give Together 0.005% 1523.00 0.008% 3265.00 0.006% 1942.00 0.006% 3151.00 0.007% 5043.00 #"##$& (!+*!&##My Lists 0.001% 216.00 0.001% 332.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& $!"&##Shop for Gifts 0.001% 393.00 0.001% 410.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& "#'&##
ServicesAutomotive 0.080% 25679.00 0.096% 40482.00 0.086% 29308.00 0.051% 26233.00 0.047% 34603.00 #"#$,& ($)'#$&##Cleaning 0.015% 4775.00 0.020% 8483.00 0.019% 6545.00 0.017% 8705.00 0.014% 10583.00 #"#',& '+#+(&##Home Improvement 0.016% 4982.00 0.017% 7356.00 0.014% 4597.00 0.010% 5090.00 0.009% 6240.00 #"#'!& *"*)$&##Installation 0.028% 9019.00 0.036% 15061.00 0.030% 10107.00 0.024% 12190.00 0.023% 16665.00 #"#!,& )'#!*&##Layaway 0.006% 1842.00 0.010% 4408.00 0.000% 3.00 0.000% 0.00 0.000% 0.00 #"##%& )*$'&##My scheduled services 0.001% 193.00 0.001% 397.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& $+#&##
Shopping GuidanceOptical 0.073% 23426.00 0.058% 24568.00 0.049% 16580.00 0.029% 14769.00 0.026% 18842.00 #"#*!& +"("$&##Parts Direct 0.207% 66437.00 0.245% 103490.00 0.198% 67453.00 0.126% 64887.00 0.107% 78651.00 #"'$*& '"#+("&##Portrait Studio 0.103% 33065.00 0.126% 53258.00 0.133% 45114.00 0.128% 65701.00 0.119% 87111.00 #"'!!& *"!*!+&##Repair 0.096% 30788.00 0.122% 51563.00 0.105% 35630.00 0.070% 35713.00 0.059% 43335.00 #"#(+& (+%#*+&##Blue Crew HQ 0.009% 3050.00 0.001% 583.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"##!& ')''&##Life Handbooks 0.011% 3459.00 0.020% 8238.00 0.024% 8302.00 0.021% 10719.00 0.020% 14310.00 #"#')& !$#*"&##Manage My Life 0.027% 8661.00 0.030% 12840.00 0.029% 9691.00 0.027% 13760.00 0.026% 18810.00 #"#!,& )'%)*&##mygofer 0.001% 227.00 0.001% 333.00 0.000% 0.00 0.000% 0.00 0.000% 0.00 #"###& $)#&##Personal Shopper 0.020% 6461.00 0.023% 9630.00 0.022% 7413.00 0.019% 9937.00 0.022% 16235.00 #"#!'& !+)%)&##Sears Buzz 0.008% 2415.00 0.009% 4009.00 0.009% 2987.00 0.008% 4277.00 0.011% 7932.00 #"##)& *()*#&##Sears Catalogs 0.042% 13427.00 0.052% 21918.00 0.058% 19794.00 0.053% 27085.00 0.043% 31419.00 #"#*)& ((')!'&##
En Espanol-Global Header 0.129% 41503.00 0.133% 55997.00 0.134% 45697.00 0.137% 70115.00 0.127% 93192.00 #"'%!& '#)$#!&##Share
Delicious 0.001% 192.00 0.000% 118.00 0.000% 144.00 0.000% 104.00 0.000% 153.00 #"###%#+& %((&##Email 0.050% 16149.00 0.058% 24401.00 0.053% 18120.00 0.045% 23058.00 0.052% 38346.00 #"#+!& (*##%!&##Facebook 0.005% 1628.00 0.006% 2621.00 0.005% 1723.00 0.004% 2242.00 0.005% 3441.00 #"##+& (()$$&##Twitter 0.000% 105.00 0.000% 182.00 0.000% 101.00 0.000% 223.00 0.000% 233.00 #"###%$& "!!&##
Give Feedback 0.064% 20696.00 0.077% 32607.00 0.083% 28224.00 0.069% 35646.00 0.070% 50928.00 #"#,!& ()"(#(&##
IXDA Omnigraffle - The Great...
Eldridge Doubleday - Sears Holdings Corporation
Community resources Stencils, stencils, and more stencils. Allows for creation of higher-fidelity wireframes and concepts more quickly.
IXDA Omnigraffle - The Bad...
Eldridge Doubleday - Sears Holdings Corporation
Inspectors - Robust yet oddly configured - no customization
File format options, although easily remedied, are not immediately intuitive
Compatibility - Visio/Omnigraffle conversions are not as seamless (or painless) as they could be
IXDA Omnigraffle - Examples
Eldridge Doubleday - Sears Holdings Corporation
Diagramming Scenarios
Wireframing
IXDA Omnigraffle and Balsamiq - Introduction
What is it good for?
Diagrams
Flowcharts
Wireframes
Concept Models
Sketches (yes, sketches!)
And more....
Eldridge Doubleday - Sears Holdings Corporation
What is it good for?
Sketches
Flowcharts
Concept Models
And some super surprises...
IXDA Balsamiq Mockups - UI
Eldridge Doubleday - Sears Holdings Corporation
Toolbar - Editing Tools, etc
Objects - Predefined/Sortable
Workspace
Mockup Management
IXDA Balsamiq Mockups - The Good...
Eldridge Doubleday - Sears Holdings Corporation
All about FIDELITY!Sketchy-styled shapes and controls bring a low-fidelity feeling without sacrificing detail.
Quick and easy to use.Predefined objects and drag/drop interface both make it easy to produce quick mockups on the fly.
IXDA Balsamiq Mockups - The Bad...
Eldridge Doubleday - Sears Holdings Corporation
Forget big documents. No canvases, layers, foregrounds or backgrounds. Multiple mockups required, which can make multi-page mocks a chore.
Quicky UI. Buggy controls. HATES complex mocks with multiple groups of objects.
IXDA Balsamiq Mockups - Examples
Eldridge Doubleday - Sears Holdings Corporation
Examples