OMCollective - Inspiratiesessies - Online marketing strategy - Nick Boterberg
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Transcript of OMCollective - Inspiratiesessies - Online marketing strategy - Nick Boterberg
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Online Marketing StrategyThe online road to success
Nick Boterberg
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Nick Boterberg
Nick Boterberg4 jaar online marketing ervaring1 jaar werkzaam bij OMCollective
@NickMJBlinkedin.com/in/
nickboterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
Pigeon update
Local SEO
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Nick Boterberg
Penguin update
Unnatural links
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Nick Boterberg
Panda update
Content quality
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Nick Boterberg
Hummingbird update
Meaning of search queries
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Nick Boterberg
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Nick Boterberg
Mobile update Focus on mobile-friendly
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Nick Boterberg
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Nick Boterberg
Online MARKETING
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Nick Boterberg
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Nick Boterberg
Martine (49) is een succesvolle zakenvrouw. Haar goed draaiende zaak in verlichting opende net een tweede filiaal. De zaken lopen goed, ze heeft al een 15-tal medewerkers in dienst, ze reist graag en investeert graag in de toekomst. Om haar marketing en PR beter te beheren heeft ze net een marketing verantwoordelijke aanvaard, die heeft haar doen inzien dat haar winkels nog beter op de kaart moeten gezet worden. Ze heeft onlangs ook een webshop gelanceerd, maar hoe ze het aantal kopers kunnen opkrikken en ervoor zorgen dat de webshop prominent aanwezig is, daarvoor hadden ze de ervaring van een deskundige nodig…
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Nick Boterberg
Frederic (32) is marketing manager bij een grote touroperator in leisure vakanties. Hij heeft intussen een team van 4 mensen dat hij aanstuurt. Hij beschikt over een aanzienlijk marketing budget, want gelukkig ziet de CEO in dat marketing niet enkel een kostenpost is, maar dat het broodnodig is om via marketing de naambekendheid van het merk te vergroten. Bovendien zijn er op marketing gebied nog tal van onbenutte mogelijkheden, maar ontbreekt het vooral aan tijd en mankracht om hieraan de nodige aandacht te besteden.
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
Maximum revenue
Max transactions cheap as possible
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Nick Boterberg
Increase revenue 10%
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
(Brand)awareness• Merk / logo onder de aandacht
brengen van de doelgroep brengen
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Nick Boterberg
Interest• Branding
• Merk onder de aandacht van de doelgroep brengen
• Waarden van het merk communiceren
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Nick Boterberg
Desire• Prikkelen
• Overtuigen
• Aansporen tot actie
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Nick Boterberg
Action• Sales
• Leads
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Nick Boterberg
OMC Holiday Parks
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
Measurement• Goal: max reach / exposure
• KPIs
• Impressions
• Brand mentions
• Increase in direct traffic / brand searches / google trends
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
Measurement• Goal: visits
• Soft conversions
• Product pageviews• E-mail inschrijving• Infoaanvraag • Brochure download• …
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Nick Boterberg
Measurement• KPIs
• # of visits
• Metrics
• Impressions
• # e-mail inschrijvingen / downloads / infoaanvragen
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
Measurement• Goal: Max # transactions
• Optimization: ROAS
• Soft conversions
• E-mail inschrijving• Infoaanvraag • Brochure download• …
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Nick Boterberg
Measurement• KPIs
• # of transactions
• Conversion rate
• Average order value
• ROAS
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Nick Boterberg
Measurement• Metrics
• Impressions
• Visits
• # e-mail inschrijvingen / downloads / infoaanvragen
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg
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Nick Boterberg