Inbound marketing funnel - Sylvie Duerinck, OMCollective
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Transcript of Inbound marketing funnel - Sylvie Duerinck, OMCollective
![Page 1: Inbound marketing funnel - Sylvie Duerinck, OMCollective](https://reader031.fdocuments.in/reader031/viewer/2022030116/589d6d8f1a28abd91d8b64e5/html5/thumbnails/1.jpg)
Inbound marketing & web analyt ics Sylvie Duerinck
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De kritische consumentVERGELIJKEN, OVERWEGEN,…
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Customer journeyAANEENSCHAKELING VAN TOUCHPOINTS
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OUTBOUND MARKETINGklanten achterna zitten
INBOUND MARKETINGklanten aantrekken
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Inbound marketingMULTI-CHANNEL AANPAK
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Multi-channel analyserenHIER LOOPT HET NOG VAAK FOUT…!
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WAT ALS
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Transacties per kanaalGEBASEERD OP LAST CLICK/INTERACTION
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Marketing ≈ teamsportONDERLINGE SAMENWERKING
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Transacties per kanaalGEBASEERD OP LAST CLICK/INTERACTION
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OverzichtsrapportAANTAL ONDERSTEUNENDE CONVERSIES & OVERLAPPING
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Assisted conversionsONDERSTEUNENDE CONVERSIES PER KANAAL
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ConversiepadenVERSCHILLENDE KANALEN IN CUSTOMER JOURNEY
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VertragingAANTAL DAGEN TUSSEN 1STE BEZOEK & CONVERSIE
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PadlengteAANTAL INTERACTIES BINNEN CONVERSIEPAD
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KEY TAKE AWAY
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WAT ALS
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Default channel groupingGA. DEFINIEERT STANDAARD 8 KANALEN
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Custom channel groupingKANALEN DOOR GEBRUIKER ZELF GEDEFINIEERD
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1. Social channelGA. NEEMT NIET ALTIJD ALLES OP
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1. Social channelOPSPLITSING PER SOCIAAL KANAAL
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1. Social channelORGANIC SOCIAL VS PAID SOCIAL
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2. Branded vs. GenericPAID SEARCH OPSPLITSEN
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3. SPECIFIEKE KANALENAFFILIATE KANALEN GROEPEREN
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3. SPECIFIEKE KANALENOFFLINE CAMPAGNES BV. QR-CODE
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4. Other verkeerDEZE GROEP WIL JE ZO KLEIN MOGELIJK MAKEN
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Default vs. CustomVEEL GEDETAILLEERDERE INZICHTEN
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KEY TAKE AWAY
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WAT ALS
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Google Drive documentVARIABELEN & DIMENSIES DEFINIËREN
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Google Drive documentRAPPORT DANKZIJ GOOGLE ANALYTICS ADD-ON
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Google Drive documentOVERZICHT DATA & FUNNEL
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KEY TAKE AWAY
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Bedankt!