No.

QUESTIONNAIRE

We’re working on a consumer behavior project, as students of Lahore School of Economics. The objective of this survey is to understand the perception and preferences of Men body sprays. This survey will take about 5-10 minutes to complete, and we appreciate your decision to cooperate. The information provided below will be kept confidential. Thanks

Q1. Which deodorant do you use?

AXE Old spice Nike

Adidas if other please specify ____________

Q2. Please rank which factors you like most about your deodorant? (1: Highest ranked, 5: Lowest ranked)

Effectiveness

Smell/Fragrance

Packaging

Brand

Price

Q3. How satisfied are you with your deodorant?

Not Satisfied Somewhat satisfied Totally Satisfied

Q4. How important are the following factors when purchasing your deodorant? (Please mark in accordance to your opinion)

Unimportant Slightly Important

Moderately Important

Very Important

Extremely Important

1. Print Advertisements

2. TV Advertisements

3. Viral Campaign (online videos)

4. Brand's Website

5. Banner Advertisements

6. Radio Advertisements

7. Packaging

8. Word of Mouth Referral

Q5. Which of the following best describes your level of loyalty to your current deodorant brand?

Frequently switch brands Just started using Getting Serious (1-4 years)

In it for the long haul (5+ years)

Q6. Please rank in order of importance, reasons why you would switch deodorants? (1: Highest ranked, 5: Lowest ranked)

Effectiveness

Word of mouth

Advertisement

New Fragrance Option

Price

Q7. How many people have ever made a positive comment on the way you smell while wearing your deodorant?

None 1-5 5-10

11-20 20+

Q8. Would you purchase your deodorant if your significant other or someone negatively commented on the way it smelled?

Yes No Not Sure, but possibly would consider a switch

TELL ABOUT YOURSELF

1. How old are you?

17 and under 18-22

23-25 25-30

31-39 40+

2. What is your annual income?

Less than 100,000 100,000-299,999

300,000-499,999 500,000-10,00,000

100,0000+

Q2. Marital Status: Married Single It’s Complicated

Thanks for your cooperation!