Oktoberfest 2020 Recap SW 11122020
Transcript of Oktoberfest 2020 Recap SW 11122020
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RECAP
Presented by:
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4 Breweries/Tap Houses Passport Sign-Ups Facebook
206 170Party Packs
218
Porch Pour Party PackagesConcord Tap House Epidemic Ales
The Hop Grenade E.J. Phair Brewing Company
4 pack of local craft beerLarge order of buffalo wingsSmall jar of Concord Tap House's secret"Boss Sauce"2 local craft brewery glasses
Curated 4 pack of craftOktoberfest style beer
4 pack of Schwarzhammer Epidemic'sofficial Oktoberfest beerLogo "can-style" pint glass2 Epidemic Ales stickers
Growler filled with House BeerChoice of Jaeger Schnitzel, beercheese pretzels of Jaeger Schnitzelsandwich
2 Virtual Oktoberfest EventsAnnual Mayoral Keg Tapping
City of Concord Mayor, Tim McGallian atEpidemic Ales 2.4k People Reached34 Engagements
Concord Live! with Visit Concord1 Hour Live Beer Tasting at the ConcordVisitor Center 445 People Reached 56 Engagements
October 1st-31st, 2020
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Bandwango Oktoberfest Passport
60% of Bandwango Sign-Ups were in Concord, CA
MartinezFairfield
Walnut Creek Antioch
Other Top Locations:
Our Oktoberfest Passport contributed to the success of the 2020 ConcordOktoberfest
Oktoberfest attendees downloaded the mobile app to check-in at theirfavorite Concord beer spot to receive a Porch Pour Party package
ContestsEast Bay Times Yelp East Bay
93,529 delivered22,054 opens (23.6% open rate)1,268 clicks (5.7% ctr)644 entries
34,185 subscribers4,801 impressions3,151 clicks417 entries
Winners received Oktoberfest Porch Pour Packages as well as Visit Concord & Brewery Swag
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2 posts24 stories 91 engagements1.2k post reach 8k story reach
12 posts 1 Facebook Live 335 engagements9.7k people reached
6 tweets 52 engagements3k people reached
Concord Patch127K Readership
Eventbrite Diablo Gazette
200K ReadershipNews BreakSF Funcheap
Visit Concord Email Blast 5K+ Readers
Visit Concord October 2020 e-newsletterBay Area News Group Email Blast
93K ReadershipConcord Chamber of Commerce
1,200 Subscribers
Black Oktoberfest T-ShirtOktoberfest 2020 StickerBeer Trail T-Shirt Concord Beer Trail StickerConcord Beer Trail Cup
Promoted to I-680 Commuters viaVeranda's Digital Billboard
300,000+ motorists daily
Web: Visit Concord Page Views
4,051 Page Views00:001:39 Avg. Time onPage
17 Page Views00:01:12 Avg. Time onPage
Walnut Creek MagazineBay Area News Group
93K ReadershipYelp East Bay
35K SubscribersConcord Clayton Pioneer
10K Engagement
Beer Trail HatBeer Trail Tank Top
Social Media
Digital Media
Signage/BannersPromotional Items
Emails
Instagram:
Oktoberfest Landing Page: Oktoberfest Blog:
Facebook: Twitter:
43 Page Views00:02:35 Avg. Time onPage
Epidemic Ales Guest Blog: