Oklahoma Tech Prep
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Oklahoma Tech Prep Leveraging Technology for Increased Enrollment National Career Pathways Network | Louisville, Kentucky October 12, 2007
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Oklahoma Tech Prep. Leveraging Technology for Increased Enrollment National Career Pathways Network | Louisville, Kentucky October 12, 2007. Leveraging Technology. Systematic Comprehensive Integrated. Systematic. Recruitment Plan when do you do it how do you do it what age - PowerPoint PPT Presentation
Transcript of Oklahoma Tech Prep
Oklahoma Tech Prep
Leveraging Technology for Increased Enrollment
National Career Pathways Network | Louisville, Kentucky
October 12, 2007
Leveraging Technology
• Systematic• Comprehensive• Integrated
Systematic
• Recruitment Plan– when do you do it– how do you do it– what age
• Recruitment +– recruitment is more than one event
• Holistic
Comprehensive
• Different Students– age appropriate
• Parents, Students– different message
• Student Stages– prospect, applicant, enrollee, student, alumnus
• Faculty and Staff– how do they recruit
Integrated
• Don’t Rely on One Medium– layered approach– web & print– Email & phone
• Common Theme– spread across everything
What Does this all Mean?
Increased Enrollments
Enrollment Funnel
• Moving Students• Different Messages• Use Technology
– web 2.0
Recruitment Plan
• Break Down by Class– sophomore, junior, senior
• Layer for Best Results– postcard, friendly email, special event
• Break Down by Month– at what time will you send what
communication
Strategic Communication Flow
• Sophomore– send sophomore parent letter
• response mechanism, coordinator name, contact information, website
– send sophomore student postcard– contact information
• Juniors, Seniors, Graduates, …
Strategic Communication Flow
• Counselors, Principals, Teachers– counselor conference, one-to-one
• Parents– pre-admissions communication,
orientation night, on-going communication
• Are You Using Technology & Web 2.0
What is Web 2.0?
• Second generation of web-based communities and hosted services
wikipedia.org
• Thinking beyond
What is Web 2.0?
• RSS, XML• Blogs• Social Networks• Wikis• Podcast
Next Level Recruitment
Recruitment is a process, not a one time event
Why The Next Level?
• Students Have Changed– “Millennial Generation,” instant
gratification
• Accountability, ROI– doing more with less
• Parents– very involved, “Helicopter Parents”
How are you recruiting?
• Campus Tours– general tours or specific to career major– during school or after hours
• Letters– dear student or individually personalized
• Use Technology– instant message, cell phone, dynamic email,
flash email
How do we change?
• Send a Message– you are important
• Proactively Recruit– don’t wait for them
• Press Coverage– every event
• Scholarships– use as recruitment tool
How do we change?
• Consistent Brand and Message– website, print, email
• Data– email, career interest
• Sending School Opportunities– academic recognitions
How do we change?
• Website– student friendly, inquiry form, online
registration, student blogs, video, profiles
• www.go2ou.edu
• Campus Visits
Remember
• Recruitment Opportunities are Everywhere!!– tech center vehicles, staff license plates,
Scouting CareerTech, outdoor classrooms, fall carnival, student led assemblies, host an academic competition, community service…
RSS (XML)
• The “Orange” Button
• Really Simple Syndication– feeds
• Aggregators– subscriptions
They all Blog!
Blogging Defined
• blog (plural blogs)1.A personal or corporate website in the
form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with personal reflections or opinion.
http://en.wiktionary.org/wiki/blog
What is a Blog?
• Single Page of Entries– may be archives of older entries
• Stream-of-Consciousness – organized in reverse-chronological order
• Normally Public– the whole world can see it
How can I use a blog?
• Disseminate Information– instructors to students, parents– communicate with principals and counselors
• Recruit– student blogs
• Referring Source– #4-www.okcareertech.org/techprep – #7-www.okcareertech.org/alliances
How Do I Get Started?
• It is Easy• Blogger, Xanga, TypePad, LiveJournal • Basic Blogs are Usually Free• There is Software (such as Movable
Type) • Takes About Five Minutes.
Creating Your Blog
Creating Your Blog
• Get an Account• Select “The Look" (template)
– standard templates– match your web site
• Add Entries to Your Blog. – type in the entry and push the "post" button to
post it. – you can edit the entry – happy? use "publish" button
Creating Your Blog
Creating Your Blog
Your Done
Social Networks
• Connect People• Myspace, Facebook
– user profile– name, picture, interest
YouTube
YouTube
• Rich Content• User friendly• Searchable• Alternate – Teacher Tube• Uses
– marketing contest, embed video
Wikipedia.org
Wikipedia
• Do You Have an Entry?• Who’s Monitoring Your Entry?
– assign a staff person
• Why is it Important?– referring source– information/misinformation
Podcasting
Podcasting
• Easy to Get Started– microphone, recorder, Audacity– host (podbus.com)
• Ideas– student interviews, meetings, student
contest
Getting the Word Out
Getting the Word OutJeremy L Zweiacker Tech Prep and Alliance State Coordinator Oklahoma Department of Career and Technology Education 1500 West 7th Ave. Stillwater, Oklahoma 74074 Phone: 405.743.6881 Fax: 405.743.6809 Email: [email protected]
Visit Oklahoma Tech Prep online at www.okcareertech.org/techprep Visit the Cooperative Alliance Project at www.okcareertech.org/alliances Check out the Oklahoma Tech Prep Blog at
http://oktechprep.blogspot.com
Analytics
Alliances - An Integrated Approach• Email all Principals and Counselors
– intro email with podcast
• Alliance News Story - OETA• Email to all Principals and Counselors
– follow up email with YouTube & TeacherTube
• Send DVD to all Alliance Coordinators
Questions
Jeremy L. ZweiackerTech Prep & Alliance State Coordinator
OK Dept. of Career & Technology Education 405.743.6881/[email protected]
www.okcareertech.org/techprep
