MARKETING TECH PREP – “ON THE ROAD”

Oak Land Tech Prep Consortium, MinnesotaChris Miller:Chris_O_miller@cambridge.k12.mn.usKathy Haugan: Outsource@tds.net

DRIVER OAK LAND TECH PREP CONSORTIUM

Created in 1991 - 12 High Schools, 2 Community Colleges, 2 Technical Colleges

20,434 students in consortium, grades 9 – 12 56 advanced standing agreements tied to

107 specific college courses 1,900 credit certificates issued 2003-04 Guided by a Leadership Team and

contracted facilitator

ROADMAP & FUEL

Goal – Provide tools for use in variety of settings throughout consortium

Data utilized for decision making Many certificates are issued, next step is to

be sure they’re utilized – marketing needed Distribution of materials

ROADMAP & FUEL

Outside vendors often complete projects Budget for maintenance of each project is

considered Consortium averages 5 – 10 % of budget per

year for marketing Current year - $9,000 out of $88,000

CERTIFICATES

Audience: Students, Parents, College Admissions, High School Instructors

Professional high-tech look, clear information, official, increases chance of redemption. Laminated versions in each tech prep classroom.

Centralized & streamlined consortium system Results: Easy to recognize, helps with data and

reporting

PARENT LETTER

Audience: Parents Content provided by leadership team and

signed by college presidents Recognizes student accomplishment

BROCHURE

Audience: Students, Parents and General Created to showcase the 4 college partners,

encourage certificate redemption, & highlight website

Design ties back to website and overall consortium marketing theme

POSTERS

Audience: High School Teachers and their classrooms, Career Advisors and Counselors

Developed to highlight website and provide something colorful and eye catching for classrooms & offices

Results: Positive verbal response from teachers

WEBSITE

www.techprepmn.com Audiences: Students and Parents Created by web design company Maintenance: Annual contract with

webmaster. Consortium members update information.

WEBSITE

Results: Not user friendly, visually attractive, college links are important.

Changes: Revamped with added capabilities for certificate requests and agreement access. One-stop shop for teachers.

ROAD SHOW

“Tech Prep, The Other College Prep” Audience: High School and College Staff Partnered with other consortia, funded by special

grant Fun, interactive, research based Define & revitalize the concept of Tech Prep Results: Used frequently & adapts to fit needs of the

viewers

2+2+2 GUIDE

Audience: High School Instructors, Counselors, Parents, College Admissions

Details provided by high schools and college partners

Goal: Highlight pathways and linkages

VIDEO

New for 2004-05 Audience: High School Teachers & Students Message: Step-by-step definition of how to

use your Tech Prep credit

THEATER ADVERTISING

Audience: Students & Parents Slide placed in area movie theaters prior to

high school registration Results: FY05 – Too costly & unable to

measure the outcome

OTHER TOOLS

Phone Line - for parents & students to call with Tech Prep questions. This one flopped. People want to call a person or school they know

PowerPoint presentation for school boards – under development

FOR MORE INFORMATION:

Kathy Haugan Out Source Projects, Inc.outsource@tds.net

Chris MillerOak Land Vocational CenterChris_O_Miller@cambridge.k12.mn.us