@ShawneeEDF does Social Media

#onaShoeString

Marketing More with Less in Shawnee, Oklahoma

OKC Economic Round Table

November 2, 2011

Follow Along On Your Smartphone! Just Scan

This QR Code

How Comfortable Are YOU w/SM?

• 1 – Not Aware of Social Media

Not Comfortable At All

• 3 –Aware Of Social Media

Not Actively Using Social Media

• 5 – I have Social Media Accounts

I Use Social Media Actively

NEWSFLASHElectronic Media Matters.

So Why Is Social Media Important??

• Personal Usage vs. Professional Usage

This is YOUR

current workforce.

This is how he gets his news.

This is his replacement.

They DON’T See Your

Help Wanted Ad.

In Other Words….

So Where Do They Get Their News Or Hear About Job Opportunities??

Through Electronic Medias Like These

But ESPECIALLY These:

Those Crazy Young’uns…

• They RESEARCH

• They Look At You BEFORE They Talk To You

• They Compare Your Website To Your COMPETITORS

• They WANT To Work For Tech-Savvy, Modern Companies Who Want To INTERACT With Them

Hide and Seek – An Online Presence

• www.SEDF.biz

• Monday Memo

• Google Analytics

• Facebook.com/ShawneeEDF

• Twitter - @ShawneeEDF

• Goals are to:

▫ Drive visitors to sedf.biz

▫ Reach the broadest audience possible

▫ Reach audience as fast as possible

▫ Create commUNITY

Why Integrate Social Media?• SEO – Search Engine Optimization

• High Volume of Small Business Usage

• Real Time Information Source

▫ Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a life of it’s own

Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information.

• Tools

▫ Wall

▫ Blanket Message to Fan Base (272+)

▫ Analytics on Posts

▫ Events Tab

Old School + New School = !!!

“Take Me To Your Leader Website”

Alternative Non-Paid Media #FREE

• Journal Record Coverage

• Square Feet (JR)

• Shawnee Outlook Coverage

• Report Card

• Mom & Pop Data

• National Retailer Data

In-House Hard Copy

The Actual Shoe StringElectronic Media Costs

Website Hosting @ $89/Quarter $356.00

Monday Memo Service @ $55/MO $660.00

1 Yr Online Dir. Listing in Trade & Industry Dev. $250.00

Print Media Costs

Business Cards $161.00

Site Selector Piece $66.00

Yellow Pages $175.77

CVB Vistor's Guide $400.00

Local Paper Ads (Xmas, MF) $118.50

Regional Paper Coverage $49.07

TOTAL REOCCURING MARKETING COSTS $2,236.34

Questions?

Comments?Rachael K. Geiger

Social Media Consultant

405.556.1167

Twitter - @RKBGeiger

SlideShare.net/RKBGeiger

Email and Google+ Handle - rgeiger2010@gmail.com

Connect to Rachael’s LinkedIn Profile