Ohio Builder July/August 2009

Windows 2009: Give credit where

credit’s dueTop 5

mistakes of social media

marketing

The official magazine of the Ohio Home Builders Association

Vol. 29, No. 4, July/August 2009

Delivered to you as a benefit of membership

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July/August 2009 OhiO Builder 1

features5 ProductRoundup: Windowsanddoors

6 ThetopfivemistakesofsocialmediamarketingAccording to the Nielsen Research Group, social networks and blogs have moved ahead of personal e-mail among the most popular online activities. If you aren’t engaged in SMM, the time to start is now. But before you do, there are a few things you need to know.

12 Isyourbusinessreadyfortherecovery?Smart businesses are busy preparing for the recovery. These organizations know while business is slack, it’s the ideal time to tune up their operation.

Onthecover:Members of the crew are busy installing a window at The lafayette hotel,

one of the few remaining riverboat-era hotels in Ohio. eventually, all the windows in the historic hotel in Marietta will be replaced with windows from Malta Windows & doors.

(Photo courtesy of Malta Windows & doors.)

The official publication of the Ohio home Builders Association

2009OHBAofficersGreg romes, presidentStuart Cowan, vice presidentCharles h. Simms, immediate past

president

AreavicepresidentsWilliam Martin, ClevelandTony Mullet, WoosterWilliam W. Owens, ColumbusWilliam B. Paul, ToledoJoel Stile, Akron

ExecutivevicepresidentVince Squillace

Editor Stacey enesey KlemencAdvertisingsalesexecutive JoAnne SmithAdvertisingsalescoordinator Valerie MyersGraphicdesigner Paige TakachPublishedbyAssociation Publishing inc.Sandra Knight AmidonJoyce Frier hearn, APr2117 Smith Ave., Chesapeake, Va. 23320(757) 420-2434www.associationpublishinginc.com

Editorialinquiries can be directed to:2112 Flowerdew Court, Virginia Beach, Va., 23454, (757) 427-6355, or e-mail to [email protected], or Ohio home Builders Association, 17 S. high St., Suite 700, Columbus, Oh 43215, (800) 282-3403.

Advertisinginquiries can be directed to: 2212 Bayberry St., Virginia Beach, Va. 23451, (888) 412-1051, or e-mail: [email protected].

OhioBuilder is published bimonthly for mem-bers of the Ohio home Builders Association and is edited according to AP style.

Acceptance of advertising in OhioBuilder does not imply endorsement of the product or service by OhBA. Opinions expressed in articles are those of the authors and people quoted and not necessarily those of OhBA. Mention of specific products or services in editorial content does not imply endorsement by OhioBuilder or OhBA.

Nonmember subscriptions are available from the publisher for $18 per year. Since the mailing list used by Ohio Builder is compiled according to membership records, address corrections should be directed to your local association.

No material may be reproduced for further publication without the express permission of the association and the publisher.

July/August 2009

Affiliated with the National Association

of Home Builders.

Bloggingandwindows

To better keep in touch with its customers, Marvin Windows and

Doors has launched the new MLuxe blog at www.marvinblog.com

to offer its take on fine home living and distinctive home styles.

The blog is inspired by the company’s guiding principle that

each window and door it creates is “Built Around You.” (Photo

courtesy of Marvin.)

6

Vol. 29, No. 4, July/August 2009

columns2 ExecutiveVP’sReport by Vincent J. Squillace

3 President’sPerspective by Greg Romes

departments3 Upcomingevents

8 MembershipupdateOHBA recognizes its top Spikes for their hard work

10 Stateline

2 OhiO Builder July/August 2009

For affordable housing OhBA continues to fight the good fightBy Vincent J. Squillace, CAE, Executive Vice President

As we move to yet another level of this

extended downturn, we hope the next turn

will be a positive one. We are fully aware

of the current situation. We have looked for solu-

tions and programs to alleviate the suffering. No

magic cure or solution has been discovered. We

all await the promised recovery.

Despite this pall of depression, we sense no

let up of those who oppose our efforts to provide

affordable housing. The code wonks are eager to pass all code

changes despite any negative impact. They seem mesmerized by

the ICC label and stand guard to protect its manifestations of

tough building regulations. Despite the economic downturn, regula-

tors seem oblivious to their excess and press their daggers into

the heart of a housing recovery.

I am not trying to be poetic but I am having trouble coming

executive vp’s report

Your association has

been representing the

needs of this industry

for decades. Good

times or bad, your

“voice” has been

advocating for you.

up with a way to explain the efforts of those who

feel penalizing housing construction is just what

our state needs today.

I could mention others who stand in the way of

affordable housing progress. But, we know they exist

and will not go away. That brings me to my point

here — our opponents will never disappear. Good

times or bad, those “bumps in the road” will always

manifest themselves in one form or another. We must

be prepared for challenges and confrontations at all times.

Your association has been representing the needs of this industry

for decades. Good times or bad, your “voice” has been advocat-

ing for you. Politics is a risky business with high stakes. No one

person or group can go it alone. Like you, we are adjusting our

budgets, but we steadfastly remain sharp, capable and committed

to do our job.

Vol. 28, No. 5, September/October 2008

The official magazine of the Ohio Home Builders Association

Delivered to you as a benefit of membership

Changing with the times: Systems-built homesHere’s to our Spikes!Tax credit for first-time home buyers

Strengthen your Position by MarketingIt’s easy to let fear set in during times of economic uncertainty, but remember,

businesses are built on sales.

It’s times like these, when business is off, when you need moresales and more customers.

Advertising in Ohio Builder is the most effective way to introduce your products and services to more than 8,000 influencial decision-makers in the building industry, 6 times a year! And, because Ohio Builder is the official publication of the Ohio Home Builders Association, you not only benefit from your ad promotions, you help support the efforts of OHBA as well!

For more information on how you can increase your sales through effective and targeted marketing,

contact:

Joanne Smith(888) 412-1051

[email protected]


president’s perspective

Proposed energy policies will increase cost of new homesBy Greg Romes, 2009 OHBA President

The Ohio Home Builders Association

was very active in the second quarter

of this year. One of the major issues

was with the Department of Commerce

which continues to work against a fair code

adoption process. Although representatives

of the department have made promises to

Stuart Cowan and me to work with OHBA

to develop a fair code process, they have

taken the opposite approach and meddled

in the affairs of the Ohio Board of Building

Standards and the RCAC.

As we know, OHBA is the only federation

in the state of Ohio that works to keep

housing affordable, and it is sad commentary

to think that our government is lobbying

against these affordable principles.

To quote NAHB’s statistics on “affordable

housing,” for every $1,000 cost increase in a

home, 246,000 home buyers nationally lose

the right of owning their dream. With Presi-

dent Barack Obama forcing his new energy

policy, new home construction became one

of his targets, and he has mandated that

new homes must meet the criteria of his

upcomingevents

July15 OhBA Summer Board of Trustees Meeting, hilton easton, Columbus

Sept.30–Oct.4 NAhB Fall Board of directors Meeting, Chicago

Nov.10-12 OhBA Fall Board of Trust-ees Meeting, hilton easton, Columbus

new energy policies.

Although it is still unknown, it is expected

the new policy will possibly exceed the

2006 energy code by 50 percent. The cost

to build or remodel a home under these

new government mandates keeps several

million people from reaching the dream of

affordable home ownership.

The International Code Committee, a

private organization, has lobbied the depart-

ment to immediately pass its energy code

— an act that comes as no surprise to the

industry. ICC has proved to be more con-

cerned with its profits and pushing its code

books and education than on the relevance

and timeliness of the codes actually being

approved. Obama’s proposed energy policy

has given states up to eight years to adopt

“an energy code equal to what will become

the new national energy code.”

It is frustrating when our government

works against a democratic and sensible

code process. We have already seen many

changes by the Obama administration:

through government mandates to banks

that stifle the economy, a takeover of the

auto industry, and many new government

regulations on the construction of new

homes, to name a few.

This is why our efforts at OHBA have

become essential to protecting our industry

and the rights of homeowners. We appreci-

ate your cooperation and please support

Build-PAC. Thank you.


Safety & Hygiene Training Center

Classes for Ohio Workers

July - September 2009

Attend one of the more than 60 occupational safety, health and ergonomics courses offered by the Ohio Bureau of Workers’ Compensation Division of Safety & Hygiene. Classes are held throughout the state as well as online.

The division offers courses at no extra cost to Ohio employers with active workers’ compensation policies.

For more information, call 1.800.OHIOBWC. To register for a class online follow directions on reverse side.

Online courses Avoiding Back Trauma

Getting Started with Safety

Industrial Hygiene Overview

Ladder/Stairway Safety

Preventing Cuts and Lacerations

Preventing Slips/Trips/Falls

Course Day (s) Accident Analysis 1.0 Advanced Ratemaking 0.5

Asthma! Is Your Company at Risk? 1.0

Basic Construction Safety (OSHA 30) 4.5

Behavior-based Safety Systems 1.0

Bloodborne Pathogens 0.5

Confined Space Assessment and Work 1.5

Controlling Costs through Claims Management 1.0

Controlling Workers’ Compensation Costs 1.0

Effective Safety Teams 1.0

Electrical Hazard Recognition and Abatement 3.5

Emergency Preparedness Planning 1.0

Employee Safety for Staffing Companies/PEOs 0.5

Enhancing Safety through a Drug-free Workplace 0.5

First Aid in the Workplace 1.0

Hazardous Waste Operations and Emergency Response Awareness

0.8

Hazardous Waste Operations and Emergency Response Operations

2.0

Hazardous Waste Operations and Emergency Response Refresher

1.0

Industrial Hygiene Calibration and Sampling 1.0

Got Mold? 1.0

Fundamentals of an Effective Safety and Health Program

2.0

Course Day (s) Job Safety Analysis 1.0

Laboratory Safety 1.0

Lockout/Tagout and Safety-related Work Practices 0.5

Mechanical Power Press 2.0

NFPA 70E and You: Insight and Implementation 1.0 Nonviolent Strategies for Caregivers and Other Staff Working Directly with the Public

1.0

OSHA Recordkeeping 1.0 Powered Industrial Trucks: Developing a Training Program

1.0

Respiratory Protection 2.5

Safety and Ergonomics for Extended-care Facilities 1.0

Safety Fundamentals Examination (ASP) Review 3.0

Safety Works for Industry Module 1 0.5




Train the Trainer 1.5

Trenching and Excavation 3.0

Violence in the Workplace 0.5

Wellness in the Workplace 1.0


Andersenperformancepackagemakestaxcrediteasy

Andersen Windows Inc. recently launched

its EcoExcel energy-performance package,

a program that makes it easy for builders,

remodelers and homeowners to identify

products that meet the new stringent tax

credit performance criteria.

The American Recovery and Reinvestment

Act of 2009 allows for federal tax credits of

up to $1,500 for qualifying windows, doors

and skylights when used for remodeling or

replacement in a taxpayer’s primary U.S.

residence. The credit is good for qualifying

products purchased and installed throughout

2009 and 2010.

EcoExcel-branded windows and doors

include Andersen products that come in

a wide variety of styles and shapes (both

custom and standard) from Andersen’s 400

Series, 100 Series and architectural product

lines. They do not require expensive upgrades

or add-ons to qualify for the tax credit.

EcoExcel-branded windows and doors

can provide the homeowner with up to 70

percent higher energy efficiency in summer

and 45 percent higher energy efficiency

in winter.

Visit www.andersenwindows.comfor more

information.

product roundup

Windows and doors change with the times

MaltaWindows&Doorsundergoesmajorchanges

When one door closed, ABC Manufactur-

ing in Malta, Ohio, opened another.

In December 2007, ABC Manufacturing

acquired Malta Windows & Doors. Originally

founded in 1889 as the Sash and Door Fac-

tory, it is the second-oldest wood window

manufacturer in the nation.

“The acquisition was an opportunity to

rekindle the long tradition of quality crafts-

manship, a customer service group that is

ready to serve you (with) complete and

on-time deliveries, all backed by a lifetime

warranty,” says ABC Manufacturing founder

and CEO Wade Benjamin, a Malta native

who grew up just two blocks from the old

Malta plant. “This company is part of our

community and should remain as such.”

Malta Windows & Doors produces high-

quality wood windows and doors available

in primed wood, aluminum-clad and vinyl-

clad, as well as a 3 ¼-inch aluminum-clad

replacement window available in casements,

awnings and double-hungs.

To manufacture windows and doors faster

and more efficiently, the Malta facilities have

undergone a complete overhaul, which began

as soon as the acquisition was complete.

“We’ve remodeled the entire facility,” says

Benjamin. “It was built in the 1940s and

s Andersen’s new EcoExcel package makes qualifying for a $1,500 tax credit easy, without

expensive upgrades. The qualifying products come in a wide variety of styles and shapes from

Andersen’s 400 Series, 100 Series and architectural product lines. (Photo courtesy of Andersen.)

Intheblack

Integrity from Marvin Windows and Doors recently

added Ebony to its All Ultrex line of replacement

windows and doors. The UV-resistant line features

units made entirely of Ultrex, a tough pultruded

fiberglass material eight times stronger than vinyl.

Able to deflect heat up to 350 degrees, Ultrex will

maintain its structural integrity under the high

temperatures dark frames can reach when contin-

ually exposed to the sun. The colors of Evergreen

and Cashmere on the exteriors also were recently

added to the line. The windows come in a range

of sizes and factory-mulled configurations. For

more information, visit www.integritywindows.com.

(See WINDOWS AND DOORS on page 8)


The top five mistakes of social media marketing

As a business owner, you already

know the importance of utiliz-

ing traditional PR — print, radio

and TV exposure — to keep

your name circulating in the marketplace.

Now, however, there’s a new PR outlet you

need to become familiar with. It’s called

social media marketing, and when combined

with your traditional PR efforts, SMM can

help you penetrate the marketplace with

your message quicker and easier than ever

before.

What is social media marketing? It’s

utilizing the various social networking sites

to enforce your brand and market your

business. A social networking site is simply

an online meeting place. Think of it like

an eHarmony or Match.com for business

people. On such sites, people can post a

profile with the hopes of meeting other like-

minded professionals for business reasons.

According to the Nielsen Research

Group, social networks and blogs have

moved ahead of personal e-mail among the

most popular online activities people engage

in. Additionally, USA Today reports the

time spent on these sites is growing three

times faster than the overall Internet rate.

More than two-thirds of the world’s online

population now visits social networking and

blogging sites.

Knowing this, it’s clear if you haven’t

yet engaged in SMM, the time to start is

now. But before you do, be aware of the

top mistakes businesses make with this PR

outlet so you can avoid them and get the

biggest return for your marketing invest-

ment.

Mistake#1:Havingmorethanoneface

ontheInternet.

When you’re engaging in SMM you’re

really building your image from the ground

up. SMM’s goal is to virally spread parts of

your image across the Internet. The word

“parts” is important. Basically, you’re starting

with a holographic image of yourself in the

virtual world, breaking it apart and finding

appropriate places on the Internet where

you can frame certain pieces.

When someone looks at all the pieces

at the various sites, they should be able to

put them together to see a single whole.

They shouldn’t see multiple images of who

you are, as that would ruin your credibility.

Therefore, if you have multiple Facebook

accounts, for example, your personal one

has to be hidden and by invitation only.

You don’t want that other image out there

confusing people and possibly diminishing

your reputation.

by Pam Lontos and

Maurice Ramirez


Mistake#2:Collectingfriends.

SMM is how you create instant buzz on

the Internet by getting the same message

out over and over. It’s spreading your mes-

sage and getting yourself branded so you

can get more business. Social networking,

on the other hand, is about making friends.

For example, you’ve likely seen someone

on LinkedIn who has 25,000-plus contacts.

That’s great, but what do you do with all

those contacts? Remember, just because you

have a phone book in your office doesn’t

mean you can open the book at random,

pick names, and call them for business.

When you collect a contact, you’re sup-

posed to be opening the door to exchange

information and build a relationship. Think

of it as relationship marketing in the 21st

century, and the same rules apply. The only

difference is that you’re building the rela-

tionship online rather than over coffee.

Mistake#3:Puttingoutthewrongmessages.

You’ve likely seen people put posts on

Twitter or Facebook that say something

like, “John Smith is watching a great movie

and eating popcorn.” Such messages may be

fine for personal networks, but for busi-

ness networks you need to put out useful

messages to your readers. In other words,

don’t talk about yourself. You want to give

valuable tips and advice so people who read

your posts want to repost them to their

own sites. That’s how your message spreads

virally.

So keep your messages consistent.

Remember people are subscribing to

various feeds in order to get your informa-

tion. They are essentially saying your mes-

sage has value. That’s why you can’t do a

series of sales tips and then post a couple

of your favorite omelet recipes. You have to

stay on message, and your message has to

be for your readers.

With that said, it is OK to occasionally

have a press release-type message that says

something like, “John Smith is speaking at

ABC Convention on employee productivity

today.” Such a message does two things:

1) It tells people they might not get a tip

today or tomorrow because you’re busy,

and 2) It shows that other big-wigs out

there think your message is important. It’s

a positive reinforcement that boosts your

credibility, as long as you don’t do it too

frequently.

Mistake#4:Postinginappropriateinformation.

Don’t allow yourself or anyone on your

site to post anything online you don’t want

your most conservative client to see. You

never know where something will end up,

especially since the nature of the Internet is

for things to spread virally.

For example, a CEO of a corporation

had a picture of himself and his girlfriend

on a topless beach in Mexico. In the

photo she’s riding on his shoulders with

her breasts exposed. For some reason, he

decided to post the photo on his personal

invitation-only Facebook site.

The only problem is that he was mar-

ried. His wife (or rather, his now ex-wife)

saw the photo. How? Someone on his

invitation-only Facebook account thought it

was a great picture and decided to re-

post it on the public Internet. To top it

all off, his board of directors got wind of

the photo and fired him. The moral of this

story: Never post anything on any site that

you wouldn’t personally show your own

grandmother.

Mistake#5:Assumingit’sbetterto

haveyourmessageinonlyoneplaceontheInternet.

In the “old days” of the Internet, people

believed they had to keep all their content

on their own Web site. The theory was

that spreading it out ruined your credibility

and diminished your reputation as being

a unique speaker. Not so today. In fact,

with SMM, the opposite is true. The more

places you can get your message to appear

simultaneously, the more effective your

message will be.

Think of it as constructing a funnel. You

want to lay several trails of information, all

of which lead to your main site. Therefore,

no matter how someone stumbles upon you,

as long as they “follow the trail,” they’ll

eventually find you. That’s essentially what

you’re doing with your Twitters and other

SMM messages. You’re putting out ker-

nels of information. If someone wants the

next kernel, they have to follow the trail.

Eventually it funnels them to one Web site,

which is where you wanted them to be

anyway.

You’re creating an environment where

people see your message everywhere. As

a result, you have their attention and you

have the opportunity to sell your product,

your services or whatever you’re selling.

Here’s an example of the power of fun-

neling: Recently Aaron Chronester posted a

message on Twitter. Someone saw his post

and reposted it on their blog. CNN and

The New York Times found the post inter-

esting and reported on it. Because of that

exposure, Chronester got a book deal from

Simon and Schuster.

So, what was his post about? Current

events? Global warming? A tell-all celebrity

biography? Nope. It was a Twitter post with

a unique bacon recipe, as Chronester was

trying to get publicity for a barbeque club

he belonged to. That’s how powerful funnel-

ing your message can be.

GetnoticedwithSMM

The marketplace is changing, and you

have to change with it. Your name has to

be everywhere — in print, on radio, on

TV and on the social networking sites. The

more you can get your name and mes-

sage circulating in the various mediums, the

higher your chances of clients seeing your

information and ultimately hiring you.

Thanks to SMM you can get your mes-

sage out to thousands of people in an in-

stant. And the results are greater credibility,

more exposure and higher sales — all of

which positively impact your bottom line.

(Pam Lontos is president of PR/

PR Public Relations and author of “I

See Your Name Everywhere.” Maurice

Ramirez, Ph.D., is the chief strategist for

social media at PR/PR and a renowned

speaker. For a free publicity consulta-

tion, e-mail [email protected] or call [407]

299-6128. To receive free publicity tips,

go to www. PRPR.net and register for the

monthly e-newsletter, “PR/PR Pulse!”)


Windows and doors(continued from page 5)

membership update

in this issue of Ohio Builder, we want

to recognize our top 100 Spikes. These

folks continue to recruit new members and

help retain the member companies in our

local associations. In these unprecedented,

challenging times, the Membership Com-

mittee also would like to thank all of our

recruiters at any level, who help keep our

local associations strong.

As our local associations are experiencing

a decline in membership numbers to levels

we’ve not seen in many years, we know

that as housing starts grow in the future

so will our memberships.

November is Spike Recognition month

when our local associations pay tribute to

those recruiters who keep the lifeblood of

our associations alive. But during these sum-

mer months, let us not forget to recognize

our Spikes, as well as any other member

who has recruited even one new member

this year.

As of press time, the names on the facing

page are the top 100 OHBA Spikes:

OhBA recognizes its top Spikes for their hard workBy Fred Tobin, 2009 Membership Chairman

Recruiting new members is special and can certainly be rewarding for the OHBA

volunteer ambassadors who recruit the most members each year. The deserving 2008

membership recruitment winners were treated to three nights at the Mirage on the

Las Vegas strip and enjoyed dinner at Kokomo’s Restaurant — thanks to Whirlpool

Corp., which sponsored the 2008 Membership Recruitment Contest. Seen here (from

left) are the OHBA recruitment winners, with their wives: Jim and Teri Grantz, T.J.

and Katie Murphy, “Top Gun” winner Michael Cumberledge, Kathy and Tom Ashpaw,

and Nancy and Fred Tobin, membership chairman. Grantz, Murphy and Ashpaw were

repeat winners from the 2007 contest.

was long overdue for equipment upgrades, cosmetic and structural

improvements. Our new facility is a place that our employees are

proud to work and serves as a great showpiece for the company

and the investment we’ve made in our product line.”

The facility now houses Malta’s new

corporate offices, a 4,000-square-foot

showroom, state-of-the-art manufactur-

ing lines which include a “green” envi-

ronmentally friendly powder-coat paint

line and a dust-collection system.

For more information, visit www.

maltawindows.net or call (877) 956-

2582.

A one-time regional manufacturer,

Malta Windows & Doors in Ohio

has now expanded its market reach

to cover more than three quarters

of the U.S. market. The company

is known for its high-quality wood

products.

Onelessthingtoreplace

A new door

stop introduced

at the 2009

International

Builders’ Show

may make

those pesky

rubber bumpers

— a common

choking hazard

for children

and pets — a

thing of the past. Perfect Products’ innovative design of the

DoorSaver2 enables a door’s motion to be absorbed into

the hinge, effectively eliminating the need for bumpers

found on other base- and hinge-mount doorstops. The new

doorstop simply replaces one hinge pin on any residential

or commercial door, interior or exterior. It never touches

the door, wall casing or baseboard. For more information,

visit www.doorsaver.com or call (877) 366-7728.


membership update HBA NAME TOTAl NAME

1 HBA of Dayton & Miami Valley 1226 Tom Peebles2 HBA of Greater Toledo Inc 1133.5 Richard Germana3 HBA of Greater Toledo Inc 1011 Tim Nichter4 Medina County HBA 1009 Ken Cleveland5 HBA of Greater Cincinnati 938.5 Tom Ashpaw6 BIA of Stark County 824 Fred Tobin7 HBA of Greater Cleveland 770 Rocco Puzzitiello8 BIA of Stark County 737 Melanie Krantz9 HBA of Greater Cincinnati 704.5 Timothy Murphy10 HBA of Portage & Summit Counties 694 Don Lucas11 HBA of Greater Cincinnati 626 Carey Fitzpatrick12 HBA of Mahoning Valley 618.5 Ray Kashmiry13 HBA of Greater Cincinnati 577 Jack Wieland14 HBA of Greater Cleveland 570.5 Anthony Latina15 HBA of Greater Cleveland 561.5 Richard Puzzitiello16 BIA of Central Ohio 555 David Wickline17 North Coast BIA 552 Calvin Smith18 HBA of Dayton & Miami Valley 550.5 George Oberer19 HBA of Greater Toledo Inc 536.5 Frank Szymanski20 HBA of Dayton & Miami Valley 507 Mark Brainard21 HBA of Greater Cincinnati 500.5 Tim Cassady22 HBA of Northwestern Ohio 474 Richard Kahle23 HBA of Portage & Summit Counties 466 Joe Payne24 HBA of Portage & Summit Counties 441 Ted Kirn25 HBA of Greater Cincinnati 440 Georg Meinhardt26 BIA of North Central OH 437 Paul Getz27 HBA of Portage & Summit Counties 415.5 Bill Zoltai28 BIA of Stark County 404.5 Steve Smith29 North Coast BIA 399 Bob Yost30 HBA of Greater Toledo Inc 396 Joe Brown31 HBA of Dayton & Miami Valley 396 James Ernst32 HBA of Hancock County 386.5 William Johns33 HBA of Portage & Summit Counties 367.5 William Kremer34 HBA of Portage & Summit Counties 365 Donald Shultz35 North Coast BIA 357 Terry Goode36 HBA of Greater Cleveland 356.75 Gregory Romes37 HBA of Dayton & Miami Valley 352.5 Gary Thibo38 HBA of Greater Cleveland 349.25 Kevin Kanareff39 BIA of Central Ohio 349 Vince Ghiloni40 HBA of Mahoning Valley 347.5 Jerry Carleton41 HBA of Greater Cleveland 344 Chuck Kuenzig42 HBA of Greater Cleveland 341 Perry Troiano43 HBA of Portage & Summit Counties 340.25 Nancy Migal44 HBA of Dayton & Miami Valley 338 Robert Tanner45 HBA of Dayton & Miami Valley 336 Charles Simms46 Buckeye Valley BIA 330 Lew Claggett47 HBA of Greater Cincinnati 317 Darlene Steffen48 HBA of Greater Cleveland 316.5 Cliff Shandle49 HBA of Greater Cincinnati 316 Robert Lucke50 HBA of Greater Cincinnati 314 Jerry Honerlaw51 North Coast BIA 306.5 Ken Oswald52 HBA of Greater Toledo Inc 296 Richard Moses53 HBA of Greater Toledo Inc 289 Bailey Stanbery54 HBA of Mahoning Valley 287.5 David Marino55 BIA of Stark County 286.5 Doug Prestier56 HBA of Greater Cincinnati 284.5 Dave Estes

57 HBA of Wayne and Holmes Cos 284 Terry Pol58 HBA of Greater Toledo Inc 283 Gary Mossing59 BIA of Stark County 282.5 Greg Kauth60 Seneca County HBA 279 Thomas Daniel61 HBA of Mahoning Valley 277.5 Andy Profanchik62 HBA of Greater Cleveland 274 Darryl Mancini63 HBA of Portage & Summit Counties 268 Michael Luisi64 HBA of Portage & Summit Counties 267.5 Roy Payne65 HBA of Portage & Summit Counties 264.5 Paul Testa66 HBA of Miami County 261 David Dodd67 HBA of Dayton & Miami Valley 256.5 Adam Cristo68 BIA of Central Ohio 253.5 William Fannin69 Ohio HBA (State) 252.25 Donald Barr70 HBA of Miami County 251 Roger Hawk71 HBA of Dayton & Miami Valley 250.5 Ron Diorio72 HBA of Greater Cleveland 247 Richard Puzzitiello73 HBA of Greater Toledo Inc 246.5 Dawson Baker74 HBA of Mahoning Valley 236.5 Kenneth Hunter75 HBA of Greater Cleveland 235.5 John Zillich76 HBA of Portage & Summit Counties 229.5 Joe Marchetta77 HBA of Mahoning Valley 228 Elton Kuszmaul78 HBA of Portage & Summit Counties 219 Helen Scott79 HBA of Dayton & Miami Valley 216.5 J. Dungan80 BIA of Central Ohio 215.5 W. Roger Hatch81 HBA of Greater Cleveland 213 Daniel Bailey82 HBA of Mahoning Valley 209.5 Don Walter83 North Coast BIA 209 Dale Yost84 HBA of Mahoning Valley 207 James Grantz85 HBA of Mahoning Valley 206.5 James Carsone86 HBA of Greater Cleveland 206.5 Bill Sanderson87 HBA of Greater Toledo Inc 206 Tim Brown88 HBA of Mahoning Valley 205 Roger Crowell89 HBA of Miami County 205 Jim Godfrey90 HBA of Greater Cincinnati 204.5 Donald Misrach91 HBA of Dayton & Miami Valley 203.5 Richard Duggan92 BIA of Central Ohio 203 Adam Lewin93 HBA of Greater Toledo Inc 201.5 Gary Obenauf94 BIA of Stark County 200 Scott McCue95 BIA of Central Ohio 200 Eric Schottenstein96 Buckeye Valley BIA 198 Mike Gorius97 BIA of Stark County 194.5 David Mathie98 HBA of Dayton & Miami Valley 193.5 Robert Rhoads99 Buckeye Valley BIA 192.5 Mac Kennedy100 North Coast BIA 192 William Perritt

HBA NAME TOTAl NAME

membership update



stateline

Obituary

JacqueSheley,1930-2009

Jacque R. Sheley, a long-time executive

director of the HBA of Dayton and Miami

Valley, passed away April 18 at the age

of 78.

Sheley was born in Ham-

ilton, Ohio, Oct. 4, 1930,

and since 1963 resided

in Centerville. He began

his career in association

management as an assistant

director of the HBA of Greater Cincinnati

in 1959. In 1963 he became the executive

director of the HBA of Dayton and the

Miami Valley, a position he held until he

retired in 1990. He was designated a Life

Member of the association and its board

of directors.

He also served as president of the

Dayton Society of Association Executives

in 1972. In 1976 Sheley was president of

the National Association of Home Builders

Executive Officers Council. He also was an

NAHB Life Director.

Sheley received the Ohio Home Builders

Association’s highest honor, the Garson-

McDaniel Award, for his loyal support and

contributions to OHBA.

He was preceded in death by his wife

of 53 years, Martha Ann (Kraus) Sheley.

He is survived by his daughter, son, sister,

treasured grandchildren, and numerous

nieces and nephews.

BoehneraddressesCincinnatiHBA

Rep. John Boehner, R-Ohio, was the

featured speaker at the HBA of Greater

Cincinnati’s spring general meeting in May

at the Savannah Center in West Chester.

At the event, Boehner’s talk focused on

the economy. He said he firmly believes the

housing sector is a necessary component to

economic recovery due to its large contri-

bution to gross domestic products and its

leadership out of past downturns. He also

renewed his opposition to the Employee

Freedom of Choice Act, which contains

the controversial “card check” rule. The act

would allow labor unions to organize workers

without holding a vote by secret ballot.

After his talk, Boehner fielded questions

and addressed availability problems with

acquisition, development and construction

loans by saying he thought bank regulators

and the treasury department need to com-

municate more closely about how federal

money should be used. He said it’s not fair

for banks to label all AD&C loans as bad

investments and that bank regulators ought

to allow banks to use new capital to issue

new loans.

NRPGroupwinsprestigiousNAHBmultifamilyaward

The NRP Group LLC — a full-service

developer, general contractor and property

manager with offices in Cleveland among

other places — was honored in March with

the Multifamily Development Firm of the

Year Award from the National Association of

Home Builders at the annual Pillars of the

Industry Awards program in San Diego.

The NAHB Pillars Awards promotes

excellence in apartment and condo design,

development, marketing and management.

It is considered the most prestigious and

coveted multifamily recognition program of

its kind and a showcase of future trends

in successful multifamily housing.

NRP Principal J. David Heller accepted the

award on behalf of The NRP Group and co-

principals, Al Scott and T. Richard Bailey.

NAHB indicated this year’s Pillars judges

were impressed by NRP’s community involve-

ment, management expertise and commitment

to affordable housing. The NRP Group was

chosen on the basis of consistently being

ranked annually in the Top 30 Multifamily

Developers and a No. 1 ranking for afford-

able housing developer for 2006 and 2007

by Affordable Housing Finance.

AudioVideoInteriorshonoredforexcellence

Audio Video Interiors, a member of the

HBA of Portage & Summit Counties, won

the platinum award for Best Lighting Design

in the Mark of Excellence Awards program

presented by the Consumer Electronics As-

sociation’s TechHome Division. The program

recognizes the best custom home electronics

products, services and installations.

The Ohio-based company competed

with technology companies nationwide. The

winning project, located in Rochester, N.Y.,

has garnered the company three national

awards for the home’s residential lighting

control system. This is the sixth award

Audio Video Interiors has won in the last

two years.

Paradeison

The HBA of Wayne & Holmes Counties

will hold its 2009 Parade of Homes July

24-26, July 31 and Aug. 1-2.

Nine builders will participate in the

scattered-site parade with homes in Mar-

shallville, Dalton, Orrville, West Salem and

Wooster.

Admission is free. For updates and a

map, visit www.whhba.com.

GreatTraditionsreapscacheofawards

Winning 26 awards for sales, design and

marketing, Blue Ash-based Great Traditions

Land & Development Co. and Great Tradi-

tions Homes celebrated their joint success

at the HBA of Greater Cincinnati’s annual

Sales and Marketing Awards luncheon at

Kenwood Country Club in March.

Among the top SAM awards were Devel-

oper of the Year, Marketer of the Year, The

Sheley

s HBA of Greater Cincinnati President Joe

Cristo of Cristo Homes (left) poses with Rep.

John Boehner, who was the guest speaker at

the local’s spring meeting.


stateline

President’s Award for Creative Achievement

and Top Sales Performance. The Great Tradi-

tions’ development company won the Master

Planned Community of the Year award for

The Vintage Club of Montgomery.

Great Traditions Homes received multiple

awards for its 2008 Cincinnati Magazine Design

Home at The Vintage Club, including Best

Product Design and Best Interior Merchandis-

ing by Hoffman and Albers Designers. The

impressive Vintage Club Clubhouse and Sales

Center also earned design awards.

Among the other award-winning GT

communities with homes and sites available

are Chestnut Hill in Mason, Harbour Town

Village of West Chester, Eagle’s Watch of

Anderson Township, Legendary Run in Pierce

Township, SaddleCreek in Centerville and

Stetson Square in Corryville.

s Seen here are the Great Traditions sales

and marketing team (top row, from left)

Chip Browne, Linda Watts, Jim Sullivan, Jill

Robb, Jim Kiefer, Tina Compton, Ted Hoer-

stmann and Doug Hinger and (bottom row,

from left) Jamie Humes, Laura Turton, Lisa

Barto, Nancy Young, Eve Goeddel and Betty

Vance.

There’s never been a more importanttime for your business to cut costs.Now is the perfect time to get your workers’ compensation costs headedin the right direction. The Ohio Home Builders Association has a group rat-ing program that can help employers significantly lower their Ohio premium.Our program administrator, CareWorks Consultants, Inc. (CCI), offers multiplesaving levels up to the BWC maximum discount. Get started on a no-obliga-tion analysis by visiting www.cciworkerscomp.com/groupratingapplication/ohiohomebuilders. Or, learn more by calling CCI’s Mike Dove, toll-free, at 1-800-837-3200, Ext. 7108, or via email to [email protected].

©20

09

CareW

orks C

onsultants, Inc.

1-800-837-3200 | www.cciworkerscomp.com | [email protected]


Just like the seasons, economic busts turn into economic booms.

Whether the economy or the stock market has bottomed out

is irrelevant — one day soon the economy will turn around.

Will your business be ready to handle the increasing volume of

orders smoothly and efficiently, or will you find yourself back in

firefighting mode, scrambling to deliver?

While most businesses are whining about the recession, a

few are preparing for the recovery. They know the ideal time

to tune up their operation is now while business is slack. Don’t

waste this opportunity. If you want to be ready

for the recovery, the time has come to simplify,

streamline and optimize your organization to

prepare for the future.

Step1:Simplify

Over the years, every business collects clutter:

unused materials and machines that muck up

daily operations. The solution: Spring cleaning!

Go through every nook and cranny and throw

out anything out of date or unused. Organize

what’s left so anyone can find it when they need

it. Label the locations of all materials and tools

to make them easy to find.

Step2:Streamline

Businesses grow organically, not systemati-

cally. So they often look more like a gnarly tree

than a set of railroad tracks. This convoluted

workflow takes too much time and causes pre-

ventable errors.

Eliminate unnecessary movement. Unneces-

sary movement of people, machines or materials

is wasteful and slow. Reorganize the flow of work

to eliminate unnecessary travel.

Eliminate unnecessary delays. Remove the delays between

steps in the workflow. In most businesses, the product or service

spends 57 minutes out of every hour waiting for the next employee

to do something with it.

When businesses eliminate the delays between steps, they can

reduce turnaround times by 50 percent or more, double productiv-

ity and increase profits by 20 percent or more. Companies that

eliminate unnecessary delays also grow three times faster than

their competitors.

The mistake most managers make is looking at their employees

and thinking: “Our people are busy.” And they are, but the product

or service isn’t busy most of the time. When you eliminate the

delays and unnecessary travel, employees don’t have to work any

harder, yet the product starts working much harder.

Eliminate unnecessary inventory. Hold onto this thought:

Inventory is evil. Raw materials and finished but unsold goods

take up space, time and money. In most businesses, some level of

inventory is necessary, but companies often stockpile materials they

rarely need. Figure out how to get them when you need them.

Shift to one-piece flow. Most of us grew up learning about

mass production and the economies of scale. While useful at the

time, the Toyota Production System has taught the world about

the economies of speed.

If a customer only wants one of your products, it doesn’t mat-

ter if you can produce 10,000 quickly. They only

want one and you end up with 9,999 in inven-

tory. Figure out how to redesign and reconfigure

machines and processes to produce any number

quickly and easily. This simplifies production

scheduling and reduces time to deliver. Once the

business operation is simplified and streamlined,

it’s time to optimize the process.

Step3:Optimize

Every business makes mistakes, errors or

defects. Even productive, profitable businesses

can have 3-6-9 percent error rates. Unfortunately,

most managers blame employees for errors when

it’s not the people at fault. Instead, blame the

process. Processes let people fail. Processes can

be set up to prevent failures in such a way that

anyone could do the job.

Count and categorize mistakes and er-

rors. When businesses take the time to count

and categorize their errors, they quickly discover

where most of the errors occur. Figure out a

way to mistake-proof the process to eliminate

most of the errors.

Mistake-proof the process. Mistake-proofing

makes it impossible for an employee to make an

error. Examples surround us. Modern cars won’t start unless the

transmission is in park. Electrical plugs have a fat and slender

prong so people can’t plug them in incorrectly.

Any process can benefit from mistake-proofing. It just takes a

little imagination to figure out how to change the process so it

becomes impossible to make a mistake.

While the economic downturn has been painful, it also has given

every business an unparalleled opportunity to simplify, streamline

and optimize in preparation for the recovery. Can you use this

time to become faster, better and cheaper than the competition?

When the economy recovers, will you be ready?

(Jay Arthur has spent the last 20 years helping companies

maximize their revenue. To plug the leaks in your cash flow,

sign up for free lessons online at www.qimacros.com/freestuff.

html or call [888] 468-1537.)

is your business ready for the recovery?by Jay Arthur



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Ohio Builder July/August 2009

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