OLD WORLDInformation Scarce

Command and Control

Stores

Individual productivity

Efficiency of process

Data Insights

NEW WORLDInformation abundant

Stores have a voice

Clubs

Collaborate to win

Experiment, learn and respond

Data & Content as a unique asset

THE 2020

RETAIL SHIFT

Shift to Cloud - growth and agility

Listening to the voice of the customer

0

5

10

15

20

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30

1995 1996 1997 1998 1999 2000 2001 2002

Sales Forecast in 1999

Film Cameras Digital Cameras

0

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20

1995 1996 1997 1998 1999 2000 2001 2002

What Really Happened

Film Cameras Digital Cameras

Retail has a multitude of devices that generate petabytes of potential

insights

Monitoring and mining social media data enables

retailers to enhance customer insights

Open data sources and internal sources enable

retailers to better understand customers

Democratization of data

Action

People

Automated Systems

Apps

Web

Mobile

Bots

Intelligence

Dashboards &

Visualizations

Cortana

Bot

Framework

Cognitive

Services

Power BI

Information

Management

Event Hubs

Data Catalog

Data Factory

Machine Learning

and Analytics

HDInsight

(Hadoop and

Spark)

Stream Analytics

Intelligence

Data Lake

Analytics

Machine

Learning

Big Data Stores

SQL Data

Warehouse

Data Lake Store

Data Sources

Apps

Sensors and devices

Data

Democratization of Tools

Location sales Remote sales

Try on and try out products

Face-to-face info

In-store behavior

Social connection/user reviews

Product/price comparison

Online history

Digital transformation enables the best of online & offline

Headquarters Supply chain and mobile workers

Retail App

Welcome

valued

customer!

Collect data through customer opt-in to personalize the shopping experience

PERSONALIZATION

Send real-time offers & notifications based on customer location

REAL-TIME OFFERSRetail App

Enjoy

20% Off

Our New

Line when

you buy 2

items

20%OFF

NEW!

$

Utilize secure device-to-device payment

MOBILE CHECKOUTRetail App

Jacket

BootsDress

$

$$

TOTAL: $$$

WISH LIST

WISH LIST

Enable information-rich experiences in store

DIGITAL/PHYSICAL INTEGRATION

Retail App

Other

colors

available

PURCHASE

Boots $

BUY

Integrate click-and-collect and customer wish lists into inventory decisions

REAL-TIME INVENTORY

MANAGEMENT

ORDER PICKUP

Give sales staff the data to deliver a personalized in-store experience

EMPOWERED WORKFORCE

Twitter

Love these

shoes!

#Retailer

Gauge customer sentiment & trends through social media

SOCIAL ENGAGEMENT

Employee App

CLICK & COLLECT

Retail App

Retail App

Improve operations by acting on data insights and evolving business practices to keep pace with rapid change

INVENTORYOPTIMIZATION

Empower your field teams with mobile devices and apps

powerful enough to handle daily business

RETAIL EXECUTION

`

Blue

Green

White

INTERACTIVE KIOSK

RetailPersonalization

TRAVEL BLOGGER

LAST VISIT: DEC 21

HIGH SCHOOLER

LAST VISIT: APR 16

HIGH SCHOOLER

LAST VISIT: APR 23 WELCOME

Still looking for a prom dress?

Talk to an associate to see the items from your wish list!BROWSE

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Weather

Auto-generated Offer Bank

LocalEvents

Time ofDay

RecognitionSoftware

CustomerProfile

POSData

Digital Footprint

Audience Wearables

Wish list

Hiking boots sale

Grab and go

More Frequent visits

Increased Sales

Higher Foot TrafficLocation

010

00

11

0

1

WORKING MOM

LAST VISIT: MAR 3

ContosoEyewear

Connect with customers at the right time, right place with the right offers

• Generate relevant and targeted offers using integrated data sources

• Deliver timely offers based on customer location and time of day

Predict what customers want before they tell you

• Anticipate customer purchases based on profiles, needs and significant events

• Create natural cross-sell and upsell opportunities using predictive analytics solutions

Ensure transaction continuity

• Strengthen next best action engine by using outcomes of every customer decision

• Improve offer uptake with better propensity algorithms

• Prevent duplicate offers across channels

Boost customer loyaltyand profitability

• Keep customers engaged and delighted with personalized, event-based offers

• Deliver engaging in-store experiences using digital assets to support interactions with informed sales associates

Streamline operations

• Become an data-driven organization

• Evolve from reactive to proactive to help build, monitor, and improve your brand

• Keep pace with rapid change and innovate with cloud infrastructure

Your order is ready!Pay in-app to grab and go.

Azure IoT Suite

Cortana Intelligence

Dynamics 365

Azure IoT Suite

Cortana Intelligence

Dynamics 365

Azure IoT

Cortana

Dynamics 365

Dynamics 365

Cortana

Azure IoT

Windows devices

1

Images TBA

5 – 8 September 2016 D i g i t a l A s s i s t a n t s , A g e n t s &

B o t s

Humanise every interaction in Customer Journey

19

Engaging Customers…

• Cloud based prototypes

• Experience – Sydney &

Redmond

• NRF 2017 -study tour

• Learn more about our

industry solutions at

microsoft.com/retail

Empowering brand ambassadors

Exciting your customers Reimagining the value chain

Delivering faster, smarter service

Increasing differentiation

Innovation at scale Predicting what’s next

Adapting to new markets Actionable insights