Extreme Networks Retail Guest Analytics Solution

©2017 Extreme Networks, Inc. All rights reserved

Extreme Networks Retail Guest Analytics SolutionConnecting Beyond the Network

©2017 Extreme Networks, Inc. All rights reserved2

The Evolution of Retail Wireless

Enterprise Mobility

Free Guest Wi-Fi as a

Differentiator

Omni-channel Experience

Guest Access 2.0


Today’s Guest Access Challenges

Registering guests across a large distributed network

Lack of flexible & easy onboarding

Poor connectivity

Lack of business intelligence

• Lack of WAN optimization• Limited app bandwidth control• Registration required at every location


What You Need

Personalize offers using user likes and CRM

integration

Easy self-registrationusing social ID/SMS

Ultimate bandwidth efficiency withapplication visibility and control

Own your own datawith private cloud solution

Incredible visibility to business analytics

Strong back end to registermillions of guests

GUEST ACCESS

2.0


Introducing Extreme’sRetail Guest Analytics


Extreme’s Solution at a Glance

CentralizedIntegrated

• Provision and manage access across multiple networks

• Deeper visibility into guest application analytics

Scalable

• Support for up to 10 million users

• Integrated fine-grain location awareness

Easy/Flexible

• Single Login with Social ID/SMS

• Intuitive navigation

• Responsive UI

Powerful

• Social media usage

• Device analytics

• Comprehensive reporting

Customizable

• Site specific splash pages

• Unlimited # of dashboards

• Store manager view


Social Media and SMS Onboarding

7

Guests have the flexibility to login the way they choose

Retailers have the opportunity to extract publicly shared demographic data from sites

Guests can be encouraged to share their in-store experience with others in their network

Have shoppers and guests connect to Wi-Fi using their social media credentials or

via SMS


Enter Your

Screenshot Here

Monitor1Dashboard2

Configuration3Analyze4

Troubleshoot5

Console


Monitor – Summary

Enter Your

Screenshot Here

Total Guests

Login Type

01

03

Guests Online02

Guests with Loyalty App04


Monitor – Summary

Enter Your

Screenshot Here

Enter Your

Screenshot Here

Time of Day# of Shoppersand Duration

Shoppers by Connection Type, Age Range, and

Gender

Dwell Demographics


Monitor – Map View

Instantview of all sites

Colored indicators and

pop-up statistics

reveal site specific data

Drill down from systemto specificBuilding


Monitor – Active Users

Information on specific

Users Login Type,

Email & GenderEnter Your

Screenshot Here


Dashboard – Customization

Unlimited number of dashboards for all users 1

Multiple layout templates 2Drag & drop built in

widgets 3


Dashboard – Analytics

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Device TypeOS Type

Browser Type

Loyalty App Penetration

Gender,Age Ranges

ApplicationsUsed


Customer Engagement Analytics

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Detailed drill down visitation metrics for chain, store,

department and brand

Visually identify associatesRatio of associates to

customers

• Gender• Age ranges• Total and average dwell time per

guest

Store rankings based on customer count or dwell time

Department rankings based on customer count or dwell time

Product and brand rankings based on customer count or

dwell time


Customer Engagement Analytics

Customer Data Device Data Engagement• Device and browser types• Loyalty app usage• URLs visited

• Login types and percentage• Visitor age and gender• Total and average dwell time in store

• Number of associates• Ratio of customers to associates

Track any shopper or associate with a Wi-Fi device

Customer Types

• Passing traffic• Bounce traffic (short duration)• Engaged customers• New/repeat visitors

Contextual Rules Engine

• Based on visitor entry, exit, and dwell• Sophisticated alerts such as service

levels and queue duration/length

Detailed Drill Down

• Rank stores, departments, and/or products based on customer count or dwell


Configuration

Splash page templates1Policy2Notification3

API4


Analyze

18

Enter Your

Screenshot Here

Reports

Users

End Points03

01

02


Troubleshoot

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Ping/Trace Route 1

Packet Capture 2

Guest Event Logs 3


The Evolution of Retail Wireless

20

CentralizedIntegrated Scalable Easy/Flexible Powerful Customizable

Guest Access 2.0 - Tailored for the Retail Enterprise

Extreme Networks Retail Guest Analytics Solution

Retail

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