Will Robots Hurt or Help?The Future of Real Estate Automation

SPEAKER: Rich Swier, Co-Founder offrs.com

The Future of Real Estate Learning Lab Series

Rich Swier

Intro Video

What is a Bot?● Software that is acting like a user

● What does it do today?

○ Responds to basic questions - Chat Bot

○ Automates simple tasks - eCommerce, Request Information, Help etc -

Amazon Alexa - Apple Siri

● Challenges

○ Artificial Intelligence is still early in development

○ Software needs to transition to allow for a new “User Interface”

Evolution of the Bot

BOT

LOGIC / A.I.

HUMAN ASSISTED

SKILL

YOU: What is the Weather?

BOT: 78 and Sunny

YOU: Can you book my a flight to NY this Tuesday?

BOT: Yes.

YOU: Can you call my top ten customers and wish them happy new year.

BOT: Yes.BOT: Would you like for me to send a mailer to your leads this week?

YOU: Yes

The Evolution of the Internet Experience

YOU

TODAY

WEBSITE

DATA

LOGIC

YOU

FUTURE

BOT

DATA

LOGIC

KEYBOARD SCREEN VOICE VOICE OR APP

BOT

BOT

BOT

BOT

BOT

BOT

Bots + Humans● Example: getMagic.com (MAGIC)

○ They combine the power of BOTS and

Human powered service.

● Current Focus and Capability

○ Daily Tasks

○ Reminders (Calendar)

○ Booking Travel

Bots Today and Tomorrow● “Closed” System Bots will be more

prevalent today (especially in hardware)

because it’s easier to “control and predict”

the conversation.

○ Alexa (Amazon)

○ Siri (Apple)

● “Open and Integrated” Bots will begin to

appear once A.I. and communication

becomes standardized

○ Facebook

○ Google

Good Bots vs Evil Bots

GOOD = BUSINESS BOTS EVIL = CONSUMER BOTS

● Automation of Critical /

Complex Tasks

● Provide competitive

advantage.

● Improve efficiency

● Poor communication to

prospect (e.g. chat bot)

● Replacing human interaction.

● Owning the transaction.

What does a “Business” Bot look like?

YOU DIGITALEMPLOYEE A.I.

HUMANPOWEREDSERVICE

COMPUTERPOWEREDSERVICE

OTHERA.I.BOTS

CALL CENTER

SALES TEAM

MARKETING

APPS / SOFTWARE

3RD PARTY BOTS

CUSTOMER BOTS

Real World Example - Business Bot

YOU

YOU:Send my sphere a TXT message wishing them Happy New Year

BOT:Would you like to send to both your Referral Network and Past Clients the following message “Happy New Year”

YOU:YES

YOURBOT LOGIC

TXTBOT

CONTACTSBOT

ACTION COMPLETED

BOT:TXT Message was sent to 567 Contacts.

What does a “Consumer” Bot look like?

CONSUMERRealEstateConsumerBot

A.I.

HUMANPOWEREDSERVICE

COMPUTERPOWEREDSERVICE

OTHERA.I.BOTS

MLS ACCESS

SALES TEAM

MARKETING

APPS / SOFTWARE

3RD PARTY BOTS

CONSUMER BOTS

Real World Example - Consumer Bot

CONSUMER

CONSUMER:I am looking for a 3 Bedroom near Cleveland Ohio

BOT:Wonderful. There are approximately 34,000 3BR Homes, can you provide me a zipcode you are most interested in?

CONSUMER:44114

RE-BOT

GEOBOT

MLSBOT

SALESBOT

SALES PROCESS

BOT:Great. What price range?

Takeaways● Bots + Software + Big Data + Best Practices will merge into the first version of the

“Business Bot”

● Consumer Bots will drive innovation, but Business Bots will be have the most

impact first.

● We are entering into the “Automation Age”

● For Businesses (e.g. Real Estate) that interact with consumers and primary value is

based on data and communication - you will need to embrace automation to

compete with consumer bots.

Questions?

Rich Swier

Co-Founder, offrs.com

rich@offrs.com

Why should I care about Bots?

Experts believe 30%+ of jobs will be

replaced by robots in the next 20

years