Official publication of SAE International— Setting the ... Marketing Planner... · ICE Breaker!...
Transcript of Official publication of SAE International— Setting the ... Marketing Planner... · ICE Breaker!...
AUTOMOTIVE ENGINEERING2018 MARKETING PLANNER
techbriefsmedia.com
TM
THE #1 RESOURCE FOR AUTOMOTIVE DESIGN & MANUFACTURING ENGINEERS WORLDWIDE!
ICE Breaker! Mazda beats theindustry withSPCCI for2018
TestingmmWaveradars,Texas style
The infrastructureand self-driving cars
AUTOMOTIVE ENGINEERING
®
BorgWarner wows IAAwith new P2 hybridAnother Secondary line to come from Bill V.
NEW VISION @ GENTEXCreating a vital ADAS tech partner through home-grown R&D
AUTOMOTIVE ENGINEERING®
Official publication of SAE International— Setting the standards for the automotive industry
2 SAE Automotive Engineering Marketing Planner 2018 techbriefsmedia.com
NEW FOR 2018!Automotive Engineering is expanding its editorial coverage by featuring two new expert analyst columns:
Supplier Eye Supplier Eye veteran columnist Michael Robinet is Managing Director at IHS Markit and the premier analyst covering the global automotive supply chain. Robinet’s expertise and insights help SAE readers navigate the often disruptive technology tidal wave that is shaping future mobility decisions. He helped design the world’s first contiguous database developed to forecast sales, production and sourcing linkages for the global automotive industry. Robinet is widely quoted on global automotive industry trends and topics in leading print, radio and TV, and frequently presents at global OEM and supplier conferences and symposia.
The Navigator The Navigator is a monthly column focusing on Autonomous and Connected Vehicle technologies and mobility services, written by Sam Abuelsamid, Senior Research Analyst, Energy, at Navigant Research. A graduate engineer, Abuelsamid has worked in the automobile industry for 23 years, helping to develop advanced braking and control systems and embedded software at TRW. He has also served as technical director for GreenFuelsForecast and tech editor at Autoblog, and was editorial lead for Ford Cars and Technology Communications.
Automotive Engineering, the flagship magazine of SAE International, is the authoritative source automotive engineers rely on to meet their technology challenges and to design the next generation of vehicles.
Published 10 times annually, Automotive Engineering reaches more than 65,000 BPA-audited subscribers. With an average pass-along rate of 2 additional readers per copy, the total reach of Automotive Engineering is more than 195,000 readers per month.
Source: Signet Research, Inc., March 2017 Reader Profile Report
Radical! Next-genelectricalarchitecturesin the works
CES 2017 Preview What’s happening at the hottest autonomy showon earthNEW : SAE Standards,supplier analyst columns
48-volt Why it’s absolutelythe next big thing
AUTOMOTIVE ENGINEERING
®
SPECIAL EDITIONSAutomotive Manufacturing & MachiningFebruary and November 2018
A NEW bound-in supplement to Automotive Engineering magazine, targeting 22,000 subscribers who have a manufacturing job function and/or specify manufacturing equipment/machine tools.
Autonomous Vehicle EngineeringMarch, May, August, and October 2018
Stand-alone supplement to Automotive Engineering magazine, targeted to 25,000 OEM engineers and managers who are involved in autonomous vehicle technology, and who are designing the next generation of automobiles and commercial vehicles.
NOVEMBER 2017
SAE Automotive Engineering Marketing Planner 2018 3techbriefsmedia.com
AUDIENCE PROFILE Automotive Engineering reaches the core OEM Motor Vehicle and Systems/Components Manufacturers:
Automotive Engineering readers specify these products:
Power/Engine Components 39%
Mechanical Components 38%
Sensors/Actuators 34%
Test Equipment/Software 34%
Testing Validation/Certification Services 27%
Design/Analysis/Simulation Software 29%
Metals 29%
Plastics & Composites 24%
Adhesives/Sealants/Coatings 22%
Manufacturing Equipment/Machine Tools 24%
Source: Publisher’s own data, May 2017
Automotive Engineering is read by top Tier 1 suppliers and OEMs worldwide. Here is a sample:
0% 5% 10% 15% 20% 25% 30% 35% 40%
25,000
20,000
15,000
10,000
5,000
0
22,720
OEM Vehicle Manufacturers
OEM Vehicle Systems & Components Manufacturers
13,598
Source: June 2017 BPA Worldwide Brand Report
Aisin AlcoaAmerican Axle & Mfg.ArcelorMittalAutolivBASF BorgWarnerBoschContinentalDanaDelphi Automotive DensoEberspacher GruppeFaureciaFederal-Mogul
GentexGKNGoodyear Tire & RubberHarman InternationalHellaHitachiHyundai MobisInfineonIntelJohnson Controls Inc.Lear Corp.MagnaMahleNanoSteelNexteer Automotive
NvidiaPanasonic Automotive QNXQualcommSchaefflerSumitomo Electric Ind.TennecoThyssenKruppUS SteelValeoVelodyneVisteonWebastoYazakiZF TRW
Ashok LeylandAudiBMWBYDChanganDaimler AGDongfeng MotorFAWFiat ChryslerFordGreeleyGeneral Motors Great WallHondaHyundai
Mahindra & MahindraMazdaMercedes-BenzMitsubishiNissanPSARenaultSAIC MotorSuzukiTataTeslaToyotaVolkswagenVolvo
TIER 1 OEMs
4 SAE Automotive Engineering Marketing Planner 2018 techbriefsmedia.com
2018 EDITORIAL CALENDARMagazine Issue JANUARY FEBRUARY MARCH APRIL MAY Magazine Issue JUNE AUGUST SEPTEMBER OCTOBER NOVEMBER
Special Coverage Sensor Fusion NAIAS ’18
CES ’18
Vehicle Electrification SAE WCX ISSUE Lightweighting Solutions Special Coverage CTO Interviews Driveline Technologies Composites & Plastics Testing & Simulation CES ’19 Preview
Features ADAS Sensor Tech New Vehicle Tech EV and Hybrid components WCX Preview
Supplier Innovations New alloy applications Features Engineers Survey e-Axle Systems Structural Adhesives Testing & Simulation Software ADAS/Connected Car
Expert Analysis * Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Expert Analysis* Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards News
Tech ReportRegularly Covered
Subject Areas
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Cyber Security
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Cyber Security
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Tech ReportRegularly Covered
Subject Areas
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Cyber Security
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Cyber Security
Product Spotlight Lidar & radar tech Hybrid & EV systems Additive Mfg / 3D Printing
WCX Exhibitor Preview
WCX Exhibitor Preview Materials Product Spotlight Electronic Components Seals & Bearing Tech Additive Mfg/3D PrintingMaterials
Testing & Analysis Tools ADAS Sensors
SAE Events C2C at CES
SAE Gov’t-Industry
Hybrid & EV Symposium Additive Mfg Symposium WCX SAE Events Thermal Mgt Systems Symposium
Industry Events Coverage
L.A. Show & Connected Car Expo
NAIAS Detroit & CES Vegas
SAE Gov’t-Industry
SAE HEV & EV Symposium Great Designs in Steel
NY Auto Show
Industry Events Coverage
CAR Mgt Briefing Seminars SPE Automotive
Composites Conference
Special Marketing Opportunities
CES bonus distribution SAE Hybrid & EV SymposiumFeb 20-22 San Diego
Ad Study Advertiser & WCXExhibitor Profiles: Free half or full page company profile with your ad of equal size
Special Marketing Opportunities
CAR Mgt Briefing Seminars (August)
Ad Study CES Bonus Distribution
Special Editions Automotive Manufacturing & Machining
Autonomous Vehicle Engineering (Polybagged)
Autonomous Vehicle Engineering (Polybagged)
Special Editions Autonomous Vehicle Engineering (Polybagged)
Autonomous Vehicle Engineering (Polybagged)
Automotive Manufacturing & Machining
Editorial Closing Nov. 3, 2017 Dec. 4, 2017 Jan. 5 Feb. 5 March 5 Editorial Closing April 6 June 4 July 6 Aug. 6 Oct. 5
Ad Space/ Material Closing
Dec. 1/Dec. 8, 2017 Jan. 2/Jan. 9 Feb. 1/Feb. 8 March 1/March 8 April 2/April 9 Ad Space/ Material Closing
May 1/May 8 July 2/July 9 Aug. 1/Aug. 8 Sept. 4/Sept. 11 Nov. 1/Nov. 8
Industry Acronyms legend:
WCX - SAE World CongressCES - Consumer Electronics Show, held Annually in Las VegasIC & ICE - Internal Combustion, Internal Combustion EnginesADAS - Advanced Driver Assistance (includes Radar, Lidar, Cameras, Sonar, proximity and other sensors used in vehicles)
SAE Automotive Engineering Marketing Planner 2018 5techbriefsmedia.com
Editorial ContactLindsay [email protected]
Magazine Issue JANUARY FEBRUARY MARCH APRIL MAY Magazine Issue JUNE AUGUST SEPTEMBER OCTOBER NOVEMBER
Special Coverage Sensor Fusion NAIAS ’18
CES ’18
Vehicle Electrification SAE WCX ISSUE Lightweighting Solutions Special Coverage CTO Interviews Driveline Technologies Composites & Plastics Testing & Simulation CES ’19 Preview
Features ADAS Sensor Tech New Vehicle Tech EV and Hybrid components WCX Preview
Supplier Innovations New alloy applications Features Engineers Survey e-Axle Systems Structural Adhesives Testing & Simulation Software ADAS/Connected Car
Expert Analysis * Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Expert Analysis* Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
Supplier Eye
The Navigator
SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards SAE Standards News SAE Standards News SAE Standards News SAE Standards News SAE Standards News
Tech ReportRegularly Covered
Subject Areas
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Cyber Security
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Cyber Security
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Tech ReportRegularly Covered
Subject Areas
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Cyber Security
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Propulsion
ADAS/Connected Car
Materials
Testing & Simulation
New Vehicles
Software
Cyber Security
Product Spotlight Lidar & radar tech Hybrid & EV systems Additive Mfg / 3D Printing
WCX Exhibitor Preview
WCX Exhibitor Preview Materials Product Spotlight Electronic Components Seals & Bearing Tech Additive Mfg/3D PrintingMaterials
Testing & Analysis Tools ADAS Sensors
SAE Events C2C at CES
SAE Gov’t-Industry
Hybrid & EV Symposium Additive Mfg Symposium WCX SAE Events Thermal Mgt Systems Symposium
Industry Events Coverage
L.A. Show & Connected Car Expo
NAIAS Detroit & CES Vegas
SAE Gov’t-Industry
SAE HEV & EV Symposium Great Designs in Steel
NY Auto Show
Industry Events Coverage
CAR Mgt Briefing Seminars SPE Automotive
Composites Conference
Special Marketing Opportunities
CES bonus distribution SAE Hybrid & EV SymposiumFeb 20-22 San Diego
Ad Study Advertiser & WCXExhibitor Profiles: Free half or full page company profile with your ad of equal size
Special Marketing Opportunities
CAR Mgt Briefing Seminars (August)
Ad Study CES Bonus Distribution
Special Editions Automotive Manufacturing & Machining
Autonomous Vehicle Engineering (Polybagged)
Autonomous Vehicle Engineering (Polybagged)
Special Editions Autonomous Vehicle Engineering (Polybagged)
Autonomous Vehicle Engineering (Polybagged)
Automotive Manufacturing & Machining
Editorial Closing Nov. 3, 2017 Dec. 4, 2017 Jan. 5 Feb. 5 March 5 Editorial Closing April 6 June 4 July 6 Aug. 6 Oct. 5
Ad Space/ Material Closing
Dec. 1/Dec. 8, 2017 Jan. 2/Jan. 9 Feb. 1/Feb. 8 March 1/March 8 April 2/April 9 Ad Space/ Material Closing
May 1/May 8 July 2/July 9 Aug. 1/Aug. 8 Sept. 4/Sept. 11 Nov. 1/Nov. 8
* Expert Analyst Columnists:
Supplier Eye: Michael Robinet, IHS Markit (Supplier/supply chain insights)The Navigator: Sam Abuelsamid, Navigant Research (Connected/autonomous vehicles, ADAS technologies)
6 SAE Automotive Engineering Marketing Planner 2018 techbriefsmedia.com
DO YOU BELIEVE THAT ACTIONS SPEAK LOUDER THAN WORDS? Then we believe you need to take a look at GEM, the Global Engineering & Manufacturing database. GEM amplifies your marketing program by marrying rich behavioral data to the most detailed demographics in the industry. That means you can reach prospects with demonstrated levels of engagement in the technologies and industries that you care about, adding efficiency and effectiveness to your marketing communications program.
Most marketing databases begin and end with demographics—who people are, not what they do.
The GEM advantage is rooted in behavior—what they bought, attended, read, visited, and more—all cross-referenced to a detailed taxonomy.
Over 1.2 million GEM records leverage customer behavior from SAE International, the global leader in automotive and aerospace standards and engineering IP, and combine it with detailed reader data from Tech Briefs Media Group, publisher of Tech Briefs, Automotive Engineering, Aerospace & Defense Technology, and more.
The result is comprehensive coverage of the design engineering universe, with cascading levels of engagement. That means you can tailor your marketing communication lists to your exact specifications in the lead-nurturing process.
Here’s an example of how it works:Your target is developers of autonomous vehicles; you want to get your product into the next generation of self-driving cars.• Start with basic function and industry—design engineers in automotive• Factor in employees at Apple, Tesla, Google/Waymo, and Faraday Future• Add a layer of engagement—subscribers to Automotive Engineering and attendees
at SAE Autonomous Vehicle events• Match against buyers of technical papers and engineering standards on
Autonomous Vehicles• Refine to only those who purchased in the last 60 days
Congratulations! You just identified key decision-makers early in the design cycle, ripe for conversion to Marketing-Qualified Leads.
GLOBAL ENGINEERING & MANUFACTURING DATABASE
• Actions speak louder than words.
• Time to take action and get the GEM advantage.
• Make GEM the cornerstone of your integrated marketing program.
SAE Automotive Engineering Marketing Planner 2018 7techbriefsmedia.com
LEAD-GEN PRODUCTS
E-NEWSLETTERSReach engineers and managers who turn to SAE’s E-newsletters for the very latest technology reports. Clicks on your ad generate full-contact leads. Sponsorships are limited to three sponsor messages and three banner ads per newsletter.
EDITIONS: • Automotive Engineering; Frequency: 15x Annually• Automotive Manufacturing & Machining; Frequency: 2x Annually• Autonomous Vehicle Engineering; Frequency: Bi-Monthly• Connected Car; Frequency: Bi-Monthly• Electronics & Connectivity; Frequency: Bi-Monthly • Truck & Off-Highway Engineering; Frequency: Monthly• Vehicle Engineering; Frequency: 9x Annually
ENGINEERING E-SOURCEUse this low-cost e-blast to generate full-contact leads from brand new prospects. Deliver your latest product announcements to OEM design engineers and managers with purchasing power.
EDITIONS: • SAE Main Edition; Frequency: 10x Annually• Automotive; Frequency: 7x Annually• Electronics; Frequency: 3x Annually• Sensors/Test & Measurement; Frequency: 12x Annually• Truck & Off-Highway; Frequency: 2x Annually
WEBINARSWebinars are a great opportunity to co-brand your company with SAE International and Tech Briefs Media. Utilize our proven, lead-generation marketing channels to reach new prospects and garner highly qualified sales leads. Your 30- or 60-minute event will feature a live presentation including an audience Q&A. We’ll archive your event online, and you’ll continue to receive leads for a full year.
TECHNICAL EDITORIAL WEBINARSSponsor a technical webinar from SAE editors and connect with an audience eager to stay on top of the latest technology and research. Generate hundreds of active leads through the registration data! Each Webinar has limited sponsors; lock in yours before they sell out.
Webinar
E-Newsletter
Engineering E-Source
Technical Webinar
8 SAE Automotive Engineering Marketing Planner 2018 techbriefsmedia.com
LEAD-GEN PRODUCTS
TECH TALKS10- or 20-minute pre-recorded Tech Talks are an effective, cost-efficient way for your company to maximize ROI from your presentation materials, and get customized results! We’ll target your message to key stakeholders within our dynamic database of more than 1.2 million engineers and managers.
SPOTLIGHTS This dedicated e-mail deployment features your company’s white paper, video, or webinar. You choose your audience from our GEM database, and we’ll guarantee full-contact leads...plus, host your white paper or video for 6 –12 months for ongoing lead generation.
DYNAMIC WHITE PAPER Let us turn your existing white paper into a 10-minute audio/visual experience for your target audience. We will develop the PowerPoint presentation and voiceover, and you’ll receive full-contact lead generation from registration, and 12 months of white paper downloads.
VIRTUAL EVENTS Hold a single- or multi-day virtual event via our live virtual theater. Feature your technology experts and industry partners on panels, then direct attendees to your virtual booth or to a download area to get more information on your products and services. Generate hundreds of active leads from the registration data!
TECH E-CARDS Let us create custom-designed e-mail postcards to send to your best prospects. Our Tech E-Cards are a personalized, yet cost-effective tool to generate leads and boost sales with a dedicated e-mail deployment.
Tech Talk
White Paper Spotlight
Dynamic White Paper
Virtual Event
Tech E-Card
SAE Automotive Engineering Marketing Planner 2018 9techbriefsmedia.com
ONLINE
autoengineering.sae.orgThe ultimate knowledge resource for mobility engineers, featuring thousands of articles, magazine archives, and up-to-date information on new technology developments for better vehicle efficiency, performance, safety, and comfort.
TECH BRIEFS TV Bring your brand to life with the sight, sound, and motion of video at techbriefs.tv. Put your message in front of the design engineering community as they watch cutting-edge video from R&D leaders worldwide on Tech Briefs TV. More than 1,000,000 total video views!
Sponsor your own channel and receive a fully integrated promotion package including dedicated e-blasts.
Automotive Engineering Web Site
Tech Briefs TV Web Site
10 SAE Automotive Engineering Marketing Planner 2018 techbriefsmedia.com
CUSTOM MEDIA
E-NEWSLETTERS Single-sponsor custom E-newsletters are a great way to build brand awareness, educate your existing customers, and generate leads. You can supply all content, some content, or let our expert writers create the content for you. We handle design and production, and target your specific audience from the GEM database.
MAGAZINES/E-ZINESShare application stories, customer testimonials, and success stories with your current and prospective customer base. Digital and print options available.
We provide an easy, turnkey service!
SNAPAPP AUDIENCE ENGAGEMENT TOOL/ CUSTOM RESEARCH Create content marketing and audience engagement that drive lead-gen and profile prospects. All with an interactive content creation platform that empowers marketers to create, publish, and measure compelling audience experiences.
Choose from the following interactive content types:• Assessments & Personality Tests• Calculators• Knowledge Tests & Quizzes• Polls & Surveys
Sponsored by
Product innovation without foundationalsimulation practices is a recipe for disaster.Inside, you’ll read about how the “StartupEcosystem” of entrepreneurs/startups,incubators, accelerators, and investors areviewing simulation as an “up-front must” in thenew product design and innovation process.
ANSYS Startup Program:Simulating the Future
Custom E-Newsletter
Custom E-Zine
Custom Quiz
SAE Automotive Engineering Marketing Planner 2018 11techbriefsmedia.com
MECHANICAL SPECIFICATIONS
INCHES DECIMALS (IN.) MILLIMETERS
Width Depth Width Depth Width Depth
STANDARD UNIT SIZES
Publication Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm
2-PAGE SPREAD
Trim Size 15 3/4" 10 1/2" 15.75" 10.5" 400mm 267mm
Bleed Size 16 1/4" 10 3/4" 16.25" 10.75" 413mm 273mm
Live Area 14 7/8" 9 5/8" 14.875" 9.625" 378mm 244mm
1/2-PAGE SPREAD (HORIZONTAL)
Trim Size 15 3/4" 5 1/4" 15.75" 5.25" 400mm 387mm
Bleed Size 16 1/4" 5 3/4" 16.25" 5.75" 413mm 146mm
Live Area 14 7/8" 4 5/8" 14.875" 4.625" 378mm 117mm
FULL PAGE
Trim Size 7 7/8" 10 1/2" 7.875" 10.5" 200mm 267mm
Bleed Size 8 1/8" 10 3/4" 8.125" 10.75" 206mm 273mm
Live Area 7" 9 5/8" 7" 9.625" 177mm 244mm
FRACTIONALS
2/3 page 4 1/2" 9 5/8" 4.5" 9.625" 114mm 244mm
1/2 page island 4 1/2" 7 1/4" 4.5" 7.25" 114mm 184mm
1/2 page horizontal 7" 4 5/8" 7" 4.625" 177mm 117mm
1/2 page vertical 3 3/8" 9 5/8" 3.375" 9.625" 85mm 244mm
1/3 page vertical 2 1/8" 9 5/8" 2.125" 9.625" 54mm 244mm
1/3 page square 4 1/2" 4 5/8" 4.5" 4.625" 114mm 117mm
1/4 page 3 3/8" 4 5/8" 3.375" 4.625" 85mm 117mm
New Product Technology Ad 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm
Tech Lit. File 3 3/8" 2 1/8" 3.375" 2.125" 85mm 54mm
PROCESS COLOR INK ROTATION: Black, Cyan, Magenta and YellowBINDING: Saddle Stitched
PRINT AD SUBMITTAL REQUIREMENTS: All ads must be sent as Press-Optimized PDFs including:• PDF/X-1a compliant.• The appropriate size (see above) and minimum 1/8" bleed if required.• Images should be 300-dpi and 1200-dpi for line art. • Compression set to highest-quality settings.• CMYK colorspace. (Do not use RGB images, spot color or index color.)• All fonts must be embedded.
SEND FILES: [email protected]*Please include advertiser’s name and issue date in the subject line.
QUESTIONS: Please contact the production manager at: 212-490-3999For more information visit: www.techbriefsmedia.com/digitalspecs
Specifications for Automotive Engineering (Print & Digital)
E-NEWSLETTER MECHANICAL SPECIFICATIONSIMAGE FORMAT: JPEG, PNG, or GIF files — no FLASHFILE SIZE: 55k maximumAnimation not recommended as most e-mail providers only display the first screen of the file.BANNER SIZES:• Top leaderboard (Banner Ad 1): 728 x 90px• Right vertical banners (Banner Ad 2 and 3): 120 x 240pxSPONSOR MESSAGES — 3 POSITIONS:• Headline — 50 characters max with spaces• Message — 500 characters max with spaces,
no paragraph breaks, one hyperlink• Image — JPEG or GIF: 125 x 125pxSPONSOR LINKS/EVENT ALERTS:• Headline — 50 characters max with spaces• Message — 150 characters max with spaces and
one hyperlink
ENGINEERING E-SOURCEMATERIAL REQUIREMENT: Headline — 40 words of copy, an image, and a Web link (Due two weeks prior to transmission date)IMAGE FORMAT: JPEG, PNG, or GIF fileIMAGE SIZE: Up to 125 x 125 pixels
WHITE PAPER SPOTLIGHTMATERIAL REQUIREMENT: Logo, image, headline, 150-word description, and link to a PDF of your White Paper
VIDEO SPOTLIGHTMATERIAL REQUIREMENT: Logo, image, headline, 150-word description and link to video
WEB SITE BANNER SPECIFICATIONSFILE FORMAT: GIF, JPEG, or HTML5 filesFILE SIZE:• 200k maximum for large ads• 80k maximum for small adsVIDEO/ANIMATION: • Frame Rate — 24 fps maximum• Length — 15-sec maximumBANNER SIZES: • Top leaderboard (Position 1): 728 x 90px Other position sizes vary by page • Medium rectangle: 300 x 250px TOPIC SPONSORSHIP/CONTENT MARKETING:Contact your sales representative regarding interactive advertising and content marketing options.
For instructions on file preparation and SAE tracking, go to: http://marketingsolutions.sae.org/click-tracking-for-developers.pdf
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