Officer Officer TrainingTrainingOfficer

TrainingOfficer

Training

Value of OfficersValue of OfficersValue of OfficersValue of Officers

• Value from National Office

• Value from local membership

• Value from National Office

• Value from local membership

Role of OfficersRole of OfficersRole of OfficersRole of Officers• Keeping vision & goals in front of

membership• Motivating & encouraging

membership• Setting example of strong leadership to

membership• Providing resource for continued

education of membership• Working as a team-synergy• Training others to be successful officers

• Keeping vision & goals in front of membership

• Motivating & encouraging membership

• Setting example of strong leadership to membership

• Providing resource for continued education of membership

• Working as a team-synergy• Training others to be successful officers

Strategy for Strategy for Successful OrganizationsSuccessful Organizations

Strategy for Strategy for Successful OrganizationsSuccessful Organizations

• Mission – why they exist• Vision – how will they accomplish the

mission?• Values – what do they value?• Goals – SMART GOALS

• Mission – why they exist• Vision – how will they accomplish the

mission?• Values – what do they value?• Goals – SMART GOALS

SMART GOALSSMART GOALS

Specific

Measurable

Action Oriented & Aligned

Realistic & Results Focused

Time Limited

Specific

Measurable

Action Oriented & Aligned

Realistic & Results Focused

Time Limited

Marketing forMarketing for NACBA Meetings NACBA Meetings

Marketing forMarketing for NACBA Meetings NACBA Meetings

Targeted Audience?Targeted Audience?Targeted Audience?Targeted Audience?

– Who are we trying reach?• CBAs – to meet their current needs

• Support Staff – to help them grow into CBAs

• Vendors – to make them aware of church needs so they can provide resources

– Who are we trying reach?• CBAs – to meet their current needs

• Support Staff – to help them grow into CBAs

• Vendors – to make them aware of church needs so they can provide resources

Communication of Mission, Vision, Values &

Goals to Membership

Communication of Mission, Vision, Values &

Goals to Membership

• Updates at meetings– National NACBA ~

conference/training/membership/resources/certification

– Upcoming events ~ months out ~ not one month at a time

– Rejoice in other’s success

• Updates at meetings– National NACBA ~

conference/training/membership/resources/certification

– Upcoming events ~ months out ~ not one month at a time

– Rejoice in other’s success

• Timely notice of meetings ~2 hits

• Include paragraph about topic of the month & speaker bio

• Special emails

• Written communication (personal)

• Timely notice of meetings ~2 hits

• Include paragraph about topic of the month & speaker bio

• Special emails

• Written communication (personal)

Holding the Membership’s Interest

Keep Them Coming Back

Holding the Membership’s Interest

Keep Them Coming Back

• Relevant Topics

• Current Issues Facing Churches~The Known

• Current Issues Facing Churches ~The Unknown

• Relevant Topics

• Current Issues Facing Churches~The Known

• Current Issues Facing Churches ~The Unknown

• Practical “Take Home & Put to Practice” Applications

• Speakers that Relate to Administrators, Not Just Church Body

• Don’t Over-Use “Feel Good” or “Spiritual Topics” – Stick to Basic Needs

• Practical “Take Home & Put to Practice” Applications

• Speakers that Relate to Administrators, Not Just Church Body

• Don’t Over-Use “Feel Good” or “Spiritual Topics” – Stick to Basic Needs

• Special Incentives– Gift for someone with perfect

attendance– Free lunch if renew membership by…– Enroll a new member and receive a

prize– $$ discount to National Conference– Discount for new memberships

throughout the year

• Special Incentives– Gift for someone with perfect

attendance– Free lunch if renew membership by…– Enroll a new member and receive a

prize– $$ discount to National Conference– Discount for new memberships

throughout the year

Marketing for Professionalism

Marketing for Professionalism

• First Impressions– First-time attendees

• Acknowledgement of attendance• Don’t make excuses for meeting (attendance, etc.)• Seat them beside a net-worker

– Guest Speakers• Communication prior to meeting• Communication after the meeting

– Host Churches• Written expectations prior to meeting• Follow-up after the meeting

• First Impressions– First-time attendees

• Acknowledgement of attendance• Don’t make excuses for meeting (attendance, etc.)• Seat them beside a net-worker

– Guest Speakers• Communication prior to meeting• Communication after the meeting

– Host Churches• Written expectations prior to meeting• Follow-up after the meeting

• Lasting Impressions– First-time attendees

• Follow-up with email/note• Invite them back again with their assistant/pastor• Give them a flyer to take back

– Guest Speakers• Introduce properly• Follow-up speaker with words of practical application• Send thank-you note• Those that accept money – slip into thank-you note and

give to them on the day of the presentation

– Host Churches• Thank host church• Recognize Senior Pastor & Administrator• Follow-up with thank you note

• Lasting Impressions– First-time attendees

• Follow-up with email/note• Invite them back again with their assistant/pastor• Give them a flyer to take back

– Guest Speakers• Introduce properly• Follow-up speaker with words of practical application• Send thank-you note• Those that accept money – slip into thank-you note and

give to them on the day of the presentation

– Host Churches• Thank host church• Recognize Senior Pastor & Administrator• Follow-up with thank you note

Team Building & Involvement

Team Building & Involvement

• Use More Than One Person for Securing Speaker Topics

• Use More Than One Person for Follow-up Communication

• Copy Steps Taken to President & Other Officers

• Use More Than One Person for Securing Speaker Topics

• Use More Than One Person for Follow-up Communication

• Copy Steps Taken to President & Other Officers

• Don’t Sit Together at Meetings – Network and Keep Ears Open

• Pull in Evaluations From Members & Speakers

• Don’t Take Setbacks Personally

• Meet Regularly as Officers

• Rejoice in Other’s Success

• Don’t Sit Together at Meetings – Network and Keep Ears Open

• Pull in Evaluations From Members & Speakers

• Don’t Take Setbacks Personally

• Meet Regularly as Officers

• Rejoice in Other’s Success

Reap the BenefitsReap the BenefitsReap the BenefitsReap the Benefits

• Increase in Membership• Increase in Professionalism – members

taking membership seriously• Increase in Knowledge• Increase in National NACBA Level• Joy of training others to become leaders• Joy of helping prepare others for Officer’s

role at National Level

• Increase in Membership• Increase in Professionalism – members

taking membership seriously• Increase in Knowledge• Increase in National NACBA Level• Joy of training others to become leaders• Joy of helping prepare others for Officer’s

role at National Level