Next Generation Employer Branding: 3 ways your employer brand could be doing more
Office Next Workplace Branding
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Transcript of Office Next Workplace Branding
Workplace Branding Strategy
CreatingAdded Value
Clive WoodgerSCG London
Company Image Development Organisation Culture Sustainability & Social Responsibility Case Study
WORKPLACE BRANDING STRATEGYAgenda
STRATEGIC CONSULTING GROUP
International Strategic branding anddesign consultancy.
13 years … 60+ Russian managements
We work in the retail, financial, real estatesectors by creating
OUR CLIENTS INCLUDE
COMPANY IMAGE DEVELOPMENTFirst Choice Tenant
COMPANY IMAGE DEVELOPMENT
Who are you? Desired profile and reputation Differentiation
Activities … Values … Ethos …Attributes
Creating a first choice perception foryour target audience
people … signatures … feel … environmentcommunication
COMPANY IMAGE DEVELOPMENTDo what you say you are doing
Services … Values … Ethos
Image for clients and visitors
COMPANY IMAGE DEVELOPMENTConsistency! external and internal audiences
Reality for management and staff
COMPANY IMAGE DEVELOPMENTWhat do you want to be? … ‘Attributes’
Successful
StableSecure
Professional Accessible
Leaders
Inspiring
Dependable
Innovative
ExclusiveReassuring
Friendly
Fun
Caring
Open
Unique
Corporate
Special
Creative
Challenge - long term sustainability … relevance
COMPANY IMAGE DEVELOPMENTFirst Choice Tenant ‘corporate’
COMPANY IMAGE DEVELOPMENTFirst Choice Tenant ‘creative’
ORGANISATION CULTUREFirst Choice Employer
Workplaces that... Attract… Engage… Motivate… Inspire
‘Our people make the difference’
ORGANISATION CULTUREFirst choice employer?
Workplace Facilities that achieveoptimum performance and wellbeing
ORGANISATION CULTUREFirst choice employer?
interaction … teamwork…collaboration … spontaneity
…socialising … focus …… flexibility … creativity
SUSTAINABILITY & SOCIALRESPONSIBILITY
First Choice for People and Planet
Workplaces that embrace ‘new values’ Planet People Profit
Optimising not maximising!
SUSTAINABILITY & SOCIAL RESPONSIBILITY
Sustainability Environmental Social Ethical
SUSTAINABILITY & SOCIAL RESPONSIBILITYGreen Buildings – workplace conversions opportunities
Renovating / adapting / refreshing existing buildings Graphic led … flexible, cost effective upgrades Instant Brand worlds and environments
Graphics … décor … lighting ….
Updating sterile un-rentable offices Easy updatabilitylow cost, flexible, energy efficient
SUSTAINABILITY & SOCIAL RESPONSIBILITY
Creating workplaces with a soul andas a community asset
Positive interaction & local facilities
THANK YOU