Offer real estate_liron_communications

CREATIVE BUSINESS AND MARKETING

SOLUTIONS FOR REAL ESTATE COMPANIES

L i RON Communication group

Our aim is to become the innovative strength in

Our Industry for our passion, deep strategic insights and

Determination to achieve real results for the companies who are interested

in Russian clients. Our professionals of marketing will do their best to help you to achieve considerable results in promotion

of your company. With 50 employees, from U.S., Russia and Israel offices. We are able to perform global and

complex projects and conduct PR campaigns on any

difficulty.

Liron

Communication group is a full-service

International PR and marketing agency, based in Miami, Tel Aviv and Moscow. Providing

American clients with a full range of services, including public relations,

marketing, digital and corporate communication services and more.

We are supporting American businesses engage and attract Russian clients

throughout the America and Florida in particular

Russian market.

Our company represents GlobalCom on Israel and U.S.

markets. The partner of the world-wide PR network GlobalCom have representatives in more than 70 countries all over the world,

including Russia, Latin America, United Kingdom and other European countries. This way we provide

exclusive Marketing and Communication solutions

all around the Globe.

a Who we are L i RON

Communication group

a What We could do for you on Russian market

Digital & Social Media

Event PR & Management

a Offline Press & Magazines a Online press & Magazines a TV & Cinema a Radio

a Media Relations a Digital PR a Social Media (SMM) a Integrating with SEO Strategies a Product Launches a Crisis Management a Press Release Development and Distribution a Newsletter Development

a Strategic Marketing Audit a Selling Consulting a Promotion Goals & strategy a Shopper marketing a Trade marketing a Incentive marketing a Support in sales process

a Display Advertising a Web Analytics & Reporting a Digital Strategy

a Video & Animation a E-mail campaign a SEO/PPC a Social Media (SMO)

a Strategic Positioning Materials and Statements a Strategic Marketing Communications a Industry Research & Analysis a Strategic Partnerships & Co-branding Opportunities a Trade & Retailer Relations a Forecasting


Argentina Brazil Canada China France Germany India Israel Mexico Russia United

Kingdom Korea Venezuela

2007 1% 3% 10% 5% 3% 3% 6% 1% 13% 1% 12% 2% 3%

2008 1% 2% 23% 8% 2% 4% 6% 2% 9% 2% 12% 2% 2%

2009 1% 1% 18% 5% 3% 5% 9% 1% 10% 1% 11% 2% 2%

2010 1% 1% 23% 8% 3% 4% 5% 1% 10% 3% 9% 3% 1%

2011 2% 3% 23% 8% 4% 4% 7% 1% 7% 1% 7% 2% 3%

2012 1% 3% 24% 11% 3% 3% 6% 2% 8% 2% 6% 2% 3%

2013 3% 2% 23% 12% 2% 3% 5% 2% 8% 2% 5% 2% 2%

we are here

0%

5%

10%

15%

20%

25%

30%

Per

cent

of I

nter

natio

nal

Tra

nsac

tions

by

Cou

ntry

-S

elec

ted

Cou

ntri

es

Distribution of International Sales by country of origin

a International sales on U.S. market L i RON

Communication group

International Sales Volume Down in 2013 But Second Highest Since Data was Collected 2011 - $ 66,4 billions of dollars 2012 - $ 82,5 billions of dollars 2013 - $ 68,2 billions of dollars

a a a a a a a a

a  Liron Communication Group operated in following

countries

a buyer statistics L i RON

Communication group

12 search per week 10 seen homes

Active home search

39% First time buyers:

31 years old

Median age:

Median age of repeat buyers:

51 years old

Buyers who definitely would use same agent

again: 84%

Actions taken as result of Internet home search: Walked

through a home viewed online:

62% Found agent

used to search / buy home:

32% Drove by /

viewed a home: 76%

Info

rmat

iona

l so

urce

s us

ed

in h

ome

sear

ch

90% Internet

87%

Real Estate agent

Yard sign /Open House:

53-45%

27% Newspaper ad: Magazine

18% *2012 National Association of Realtors Profile of home buyers

Luxury Real Estate

a International sales on U.S. market L i RON

Communication group

Signs/Ads on boards/yards

3% Other 9% Through friends

18%

Website/online listing 23%

Walk-in to office/Open House/

Phone call 11%

Through referral from a domestic

source 8%

Through previous contacts/clients

26%

Through referral from an

international source

2%

Referral Methods for International Clients

Reasons for not buying: a Financing issues – 26% a Immigration laws – 9% a Could not find a property to purchase –29% a Cost/Taxes/Insurance – 36%

Top Most searched U.S. cities by non-

U.S. consumers Los Angeles, CA

Miami, FL Las Vegas, NV Orlando, FL

Washington, DC Houston, TX

New York, NY San Diego, CA

Atlanta, GA Fort Lauderdale, FL

aaa

Buyers in Florida – 23 % of U.S. total Buyers in California – 17% of U.S. total

Top 10 countries, Where Russians prefer to buy Real Estate

For living Investing

1 Spain France

2 Germany UK

3 UK USA

4 Montenegro Germany

5 USA Switzerland

6 France Austria

7 Bulgaria Czech

8 Cyprus Israel

9 Latvia Cyprus

10 Turkey Latvia

Investing 34%

Green card/residence permit

13%

Don’t want to lieve in Russia

any more 13%

Others 7%

House for family holidays

33% Why Russians buy Real Estate Abroad

a Why Russian customers are good clients L i RON

Communication group

According to official statistics* of Russian Federation, in 2012 Russians spent over 14 billions of dollars on Real Estate abroad. Before 2008 the volume of foreign investments in the square footage was 5.5 billion dollars.

*In reality, foreign investments higher then official on 30% - 40%


a Why Russian will buy real estate in Florida more

a Since end of 2012 – 5 direct flights to Miami from Moscow (before was just 1 direct flight) a Since 2012 - The American Embassy simplified visa regulations. Visa is issued within two weeks for 3 years. Quantity of failures in applications- just 3% a If Russians buy Real Estate abroad for vacations, they are living abroad in summer time (3 months), winter (1 month), spring (1 month)

a Why Russian customers

7141

4881 5049 5388 5836 6444 6603

5804 6422

7507

8927

0

2000

4000

6000

8000

10000

2000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Statistic of U.S. Visa (mln) from all over the world, growth 25%

Russians have high interest

to buy Real

Estate in south Florida.

According to forecast of the

U.S. department of commerce,

visiting the U.S. from Russia 2012 - 2018 will increase

by 79% The

unstable politic

and economic situation in Russia

increases the interest in investing abroad

0

50

100

150

200

250

300

2000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Dynamic of tourists from Russia (in thousands people) growth 142%

all visitors

tourists

business

by themselves


a Russian language Must have

15% 26% 22%

11,00% 8%

85% 74% 78%

89,00% 92%

all 18-24 25-39 40-54 55 and high

Knowledge of foreign languages in Russia

know 1 language don’t know any language

Google 20%

+mail.ru 15%

Other 4%

Yandex 61%

Preference of Internet users

TO BUILD WEB-SITE ON RUSSIAN LANGUAGE

MEANS TO START FULL

COMMUNICATION WITH CUSTOMER’S

ON THEIR LANGUAGE Only 15%-18% of Russian population know

ONE foreign language (English/German/French)

76.5 MILLION OF PEOPLE

USING INTERNET IN

RUSSIA 1st place in Europe in

2013 year

According to analyst company TNS1

You just need to become visible for your potential

customers. But if your goal is

selling Luxury Real Estate, than web promotion will have an significant role and «your story» will be a serious PR

campaign.


just 5% of Russians speak English

6,6 hours per day Russians using internet

watching 1600 page a day 1st place in the world

(2nd Brazil – 6,3 hours per day 3rd Canada – 5,6 hours per day)

According to ComScore, 2013

85% Of Russians registered in social media

0% 10% 20% 30% 40% 50%

Each day

Few times per week

Few times per month

1 time in 6 month

Do not use Social Media users

2013 year

2010 year 53% Of Russians registered in social media

0% 10% 20% 30% 40% 50% 60% 70% 80%

Odnoklassniki

Facebook

LifeJournal

Moi mir (my world)

Most popular social median in Russia

2013

2010

50% of social media users – are around the age of 18 to 35 years, with the remaining percentage of 18 – 24 and 25 - 35 years old, with the exception of Facebook and Twitter - users between the age of 25 and 40 years. In these networks 39 to 38 percent, respectively.

According to ComScore, Russian Internet users spend on social networks 12.8 hours per month. Most of the time people spend on VKontakte and Odnoklassniki – 35 to 24 minutes per month respectively. A third on YouTube – around 10 minutes per month.

a Social media in Russia

Best for your business


65%

35%

Internet users

Use internet

Do not use internet

a conclusion L i RON

Communication group

Today, the majority of Russians do not know even

that a tourist U.S. visa in contrast to Europe

aloud staying in U.S. up to 6 months and they can use

Florida Real Estate for vacations.

Russians can not read

information about Real Estate, cause they do

not know English. Information in Russian language is almost

not available.

Russians unaware on MLS

listings and can not find or read them by themselves. That’s why

to buy Real Estate for Russians becoming complicated in

U.S.A.

Russians have high interest

to buy Real Estate abroad and they are ready to pay

“good” money. Most popular request

in U.S.:Florida, Miami


Content & Web-Site Optimization a Translating & Copyrighting content (5 pages) a Analysis market and your competitors a Optimization of the HTML to support your targeted keyword phrases. a Professionally written and optimized pages to support these initial keyword phrases. Each page will be optimized for a unique keyword phrase. This allows the search engines to find your website based on your targeted keyword phrases. Once you are on top for your first sets you can create additional pages to support an infinite amount of keyword phrases. Duration: 20 days Total: $1000

a offer for brokers base package (6-12 months campaign)

From $500/month (from the 4 keyword phrase) offer the following services on Russian language a Keyword Research (Yandex, Google on Russian language) a Keyword Short Listing a To build Keyword List a Organic Search Engine Submissions a From 30 backlinks over a period of 6 months through articles, blogs, one, two and three-way links (blog links and one-way links are the most powerful form of links available to generate top positions). Additional services: a Image Optimization a Traffic Reports & Broken Links Report a Completed SEO Activity Reports a Context advertisement campaign (PPC)

Good for low and

medium segment

We are not a web company,

that’s why We use only

organic and smart methods of promotion

online

Recommend budget on campaign for today (PPC): from 1000$ Based on 0.50 – 1$ per click Result – 1000-2000 visitors, phone calls N/A

Potential Target audience 40 000


a  Russia today

10 500 Russians

searching real estate in

Miami each month on

Russian language

(with www.yandex.ru)

20 000 Russians

searching real estate in

U.S.A. on Russian language

(with www.yandex.ru)

a Not familiarized about U.S. Real Estate market a Unaware on MLS listings a Do not speak the English language / don’t know it well enough

a Ready to spend from $300 000 to $1 000 000 a Want to buy Real Estate in South Florida (Miami area)

Real situation

Imagine that you are looking for a endocrinology specialist in Russia, what

would be your first steps:

a Google

a Russians will do the same, but: a In www.Yandex.ru a On Russian language

a Do not believe in Russian brokers a Russians believe that prices on Russian web-sites are in comparison to the once which are from Miami.


a offer for brokers medium packages (6-12 months campaign)

Content & Web-Site Optimization (see base package)

Online Media/Targeting Advertisement (We are working with the most respectable Online press/resources which are good for your TA) a To create a Media Plan a To develop the concept of advertising Campaigns a To select relevant platforms a Identifying with the target groups

Price: Individually

Online Public Relations a Strategy and daily work a Informational PR articles a Expert PR articles a Web Press Release a Social Media Marketing a Blogger campaign a Setting up a companies Blog a Directory Entries, Link Development and more Price: from $4000 per month or rates by the hour (if the campaign is small)

Potential Target audience 100 000 – 500 000

a Ready to spend from $1 000 000 to $5 000 000

In case

of the competition being high, companies

will competing in two ways:

the budgets or interesting content for TA

and smart job. this will gain market to build

from scratch in the correct positioning



Online PR Advertisement

Increase your

Market Share

Trust

Content

Success

Inform Russians about trends Inform Russians about American market Amusing sales stories

Content analysis Analysis of web publications

Setting Specific

Measurable

PR Goals and Objectives

Exper4se comments

a  Run your complex online campaign

a offer for brokers luxury segment

Media relations

earning positive news coverage for your company and

its products, services, leaders, experts, opinions

and ideas Social Media

managing your Facebook, Twitter, LinkedIn and other

social media programs

Advertisement & Media Strategic

on Russian market

Crisis communications

management developing a crisis plan

and protecting your company and its reputation during

a crisis

Online Public

Relations developing

reputation online , creating content,

management

Company naming and

branding putting together the right image for your

business

Award entry and

recognition earning you and

your company the attention you

deserve

Public speaking

engagements spreading your

brand message by booking your

company’s leaders as speakers

Thought leadership

helping your company’s leaders become known as industry visionaries

Advertisement developing offline and online campaigns in

relevant newspapers & magazines

Price: from $6000 per

month


a  Luxury customers L i RON

Communication group

People who are searching for luxury segment spend less time on the internet.

Printed press for luxuries in Russia

still cause a higher level of confidence. Social media also become a big platform for

researching relevant and true information.

We are developing and implementing a strategy to promote a brand/expertise/services of your company by creating an

effective, integrated strategy involving advertising, marketing, public relations and research. We help you to interact with consumers and to

increase brand loyalty alongside product life cycle.

In today’s media environment a discussion which starts on a Twitter feed

or a Daily newspaper post attract the interest of the national daily. Our experts understand the dynamics of the Russian

market, and drive your stories in order to achieve their business results.

Effective Communications

marketing strategy creative originality

a some Credentials of our network

Discover more, check on web site www.gcpr.net


a Thank you for your Attention! a

www.lirongroup.com tel. 305 978 79 22 200, Biscayne Blvd Way Suite 4709, Miami Florida 33131 tel. 972 54 837 63 08 Nisim Aloni 6, Tel Aviv 6291920 [email protected]

Communication group L RON

Offer real estate_liron_communications

Business

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