E X H I B I T O R K I T

Oceans of Awesome

JOIN THE ELITE FLEET OF EXHIBITORS 03AS AN EXHIBITOR YOU’LL ENJOY 04POINTS OF INTEREST IN 2015 05OCEANS OF AWESOME OPTIONS 06THE MARINA 07THE PAVILIONS 08THE OPEN AREA 10EXHIBITOR ACCREDITATION ENTITLEMENTS 12EXHIBITOR CAR PARKING 13PAYMENTS AND DISCOUNTS 14VARYING OR CANCELLING DISPLAY SPACE 15GENERAL INFORMATION 16MEDIA 17CONTACTS 20

CONTENTS

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WHERE THE MARINE BUSINESS DOES BUSINESSThe Sanctuary Cove International Boat Show is the must-attend event of the boating calendar. Now in its 27th year, this world famous festival attracts boating enthusiasts, and industry representatives from around the globe. Last year, over 40,000 visitors immersed themselves in the unique fun and atmosphere of the 4-day event, set against the spectacular backdrop of The Marine Village at Sanctuary Cove on Australia’s Gold Coast.

Don’t miss the opportunity to showcase your brand or business to this highly-motivated audience, eager to experience your product in a stunning location that brings the romance of the sea to life.

OCEANS OF AWESOME BENEFITSAfter 27 years presenting the world’s best at Sanctuary Cove, we can proudly say we run a tight ship! That’s why so many exhibitors return year after year - and why so many new partners choose to launch their latest and greatest here. The Sanctuary Cove International Boat Show attracts media delegates from around the world, ensuring the widest exposure in the very best boating circles.

JOIN THE ELITE FLEET OF EXHIBITORS

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• Professional, responsive service from the time you apply for space, and throughout the event

• Streamlined organisation that makes it easy for you to display your products

• Meticulously-planned local and international marketing, designed to reach diverse markets - across consumers, trade and media

• An impressive choice of display areas – in pavilions, throughout The Marine Village and on water

• A targeted audience of motivated, affluent and well-researched buyers, ready to experience your product in action

• Access to influential contacts in the marine industry and government through the International Business Lounge and networking events hosted by AIMEX, Superyacht Australia, Austrade, Queensland Government and the Gold Coast City Council

• An exceptional venue rated by international visitors and exhibitors as one of the best in the world – a premier waterfront resort that lives and breathes the boating lifestyle

• All at the premier marine event of the Asia Pacific season, boasting numerous local, national and global new product launches

• Popular opening hours from 9am to 5pm are ideal for both visitors and exhibitors. The Marine Village however, kicks on long after the sun goes down and is the perfect place to celebrate industry success, entertain clients, close the deal or debrief with colleagues at the end of an exhilarating festival day

AS AN EXHIBITOR YOU’LL ENJOY

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IMPROVEMENTS TRIALLED AND EMBRACED BY EXHIBITORS IN 2014 HAVE ONCE AGAIN BEEN INCLUDED OR FURTHER REFINED:

POINTS OF INTEREST IN 2015

• The SCIBS website has been completely revamped for ease of navigation and to reflect the excitement of the event

• Online application via the website allows you to set up a secure personal profile where you can access, edit and add to your account/ exhibition space booking

• Marina charges are based on the area a boat occupies (in square metres) rather than its LOA

• To reward early bird applications, simply book and pay your deposit for the 2015 Sanctuary Cove International Boat Show by Monday 1 December, 2014, and you will automatically be entered into the draw to win 1 of 5 SCIBS Marketing Packages valued at over $5,000. Packages include: website and eNews banner advertising, eNews Product Profiles and dedicated Social Media posts

• Visitors and exhibitors benefit from the streamlined event layout in the pavilions and the Open Area, which includes The Docks, Quay Street, The Promenade Boardwalk (now raised to street level) and the relocated F Marina ramp

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OCEANS OF AWESOME OPTIONS

MARINA The Marina has berths for 330 prestige boats including superyachts, power and sail, multihulls and monohulls. The permanent marina arms are linked by connecting walkways specially installed for the show.

PAVILION We have 4,650m2 of pavilion space in two prime locations available for savvy exhibitors. Pavilion A catches visitor attention as they enter the main event precinct, while the Superyacht and Marine Pavilion (Pavilion B) is right amongst the action, at the centre of The Marine Village and close to The Marina.

OPEN AREA The waterfront Marine Village and its streets come alive with creative display areas for open-air exhibits, ranging from trailerable boats and outboards to jet skis, kayaks and inflatables.

To discuss the best option for your display, contact Harry Davis on +61 7 5577 6868 or at harryd@sanctuarycove.com

PAYMENT, DISCOUNTS AND DEADLINES• All rates are in Australian dollars and include

10% GST

• Non-refundable application fee: $185.00

For the display of larger commercial vessels and superyachts, please contact the Boat Show Office regarding specific space, draft and power requirements.

WHICH EXHIBITOR SPACE WILL SUIT YOU BEST?

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THE MARINA

PRESTIGE BROKERAGE DISPLAYAccredited brokers can apply to display high quality late model boats longer than 12m. Only vessels approved by the Boat Show Office may be displayed in the brokerage section. The display rates are the same as for new boats.

SEA TRIAL DISPLAY AREAThis area offers you the opportunity to demonstrate your boat, product or service to potential customers. A section of the marina display will be allocated to these boats, allowing you to provide practical demonstrations and on-water trials for your invited clients. Each boat must comply with Maritime Safety Queensland requirements. To enquire further please contact the Boat Show Office. See Terms and Conditions for exhibiting in this area.

CORPORATE PONTOONS AND STRUCTURES• You can rent corporate pontoon decks

depending on your display layout and location. Please see Display Licence Application – Extras

• Loads on corporate pontoons may not exceed 200kg per sqm. However, loadings up to 300kg per sqm may be approved only if certified engineering plans are submitted, and the additional flotation can be installed

• Any upgrades to pontoon installations will be billed by Orca Marine Services

• Direct to the exhibitor

MARINA SHORE POWER• One 15amp connection is included for each

boat or on-water display

• If your display requires more than this supply or additional 3-phase connections, you will need to submit to the Boat Show office a power plan listing your requirements and indicating the location of these outlets no later than Friday 10 April 2015

• Eventelec, the electrical contractor for The Marina, will provide a price quotation for your custom installations and bill you direct

• There are a limited number of 3-phase outlets supplying large marina berths. Any exhibitor connecting to a 3-phase outlet will be billed for 3-phase usage even if single phase only is being drawn from that outlet

DISPLAY RATES AND DETAILS:TOTAL BOAT/S AREA RATE PER SQMLess than 100 sqm $79.20Greater than 100, less than 200sqm $73.70Greater than 200, less than 300sqm $69.30Greater than 300sqm $64.90

*One 15 amp power connection is included for each boat or on-water display

PONTOON HIRE (EXTRA) DISPLAY TYPE SET RATEMarina MW2 (7.5m x 2.5m) $4,235.00

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STAND SIZESMost display areas in the pavilions are 3m x 3m (a number of premium booths are 7m x 3m in width and depth).

These temporary pavilions provide:

• 1. Shell scheme booths; or • 2. Unimproved floor space

SHELL SCHEME BOOTHSInclusions:

• Octanorm™ partitions (white vinyl finish on walls with aluminium framing. Height 2.5m)

• Fascia with company name and stand number (two on corner sites)

• 2 x 150 watt track light fittings

• 1 x 1,000 watt power outlet (4 amp) per 9sqm

• Flooring and carpet tiles (If you wish to provide your own floor covering instead of carpet tiles, please contact our fit-out supplier, Exponet Exhibitor Services Department: esd@exponet.com.au or +61 2 9645 7000)

UNIMPROVED FLOOR SPACEInclusions:

• The minimum display area is 36m2 (6m x 6m) and must include aisle frontages on opposite sides of the stand

• Multiple stands in line may only be booked as booths, not as floor space

• Unimproved floor space has flooring and carpet tiles but not power outlets, lights or wall panels. (If you wish to provide your own floor covering instead of carpet tiles, please contact our fit-out supplier, Exponet Exhibitor Services Department: esd@exponet.com.au or +61 2 9645 7000)

THE PAVILIONS THERE ARE TWO PAVILION AREAS TO CHOOSE FROM:• Pavilion A (50 x 75m – 3,750m2)

• Superyacht and Marine Pavilion (Pavilion B) (30 x 30m – 900m2)

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DISPLAY RATES - BOTH PAVILIONS • Display rates for pavilion space is charged according to stand location in the floor plan • Pavilion display rates are priced in colour-coded categories• The online application computes the cost of the preferred stand/s and this becomes the display

fee that appears on the application

DISPLAY TYPE AREA DESCRIPTION RATE PER SQM

Shell Scheme Booth Space Category A (blue) $308.00

Shell Scheme Booth Space Category B (green) $286.00

Shell Scheme Booth Space Category C (orange) $258.50

Unimproved Floor Space Category A (blue) $214.50

Unimproved Floor Space Category B (green) $200.20

Unimproved Floor Space Category C (orange) $180.95

Stand preferences will be acknowledged in the tax invoice, but will only be confirmed once the initial deposit has been received

PAVILION POWER • Shell scheme booth - one outlet (4amp or 1,000 watt) for each booth space• Unimproved floor space - power is not included with your booking. You can book power

installation through Exponet Exhibitor Services Department: esd@exponet.com.au or +61 2 9645 7000

PAVILION FLOOR LOADINGS • Single point load: 100kg• Static load: 1,200kg per m2

• Safe moving load: 350kg per m2

• Please contact the Boat Show Office if you have concerns about the weight of display items • Forklifts cannot be driven on the pavilions’ integrated flooring system. Forklifts will offload at

designated entry points. Pallets and crates can then be moved with pallet jacks

THE PAVILIONS (CONT.)

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Please note that the layout plan of your display, including any structures and/or staging, must be approved by the Boat Show Office before Thursday 23 April 2015.

PAGODAS, GABLED STRUCTURES AND COMPACT STRUCTURES• Pagodas are small free-standing marquees available in 3m

x 3m, 4m x 4m, 5m x 5m and 6m x 6m sizes. There are also smaller compact structures measuring 2.5m x 3m

• Inclusions: floor, carpet, 1 x 10 amp power outlet

• Exclusions: shell scheme panels and lighting

• Gabled structures of various dimensions are also available

• There are limitations as to where pagodas and compact structures can be located in open areas

• Only structures and pagodas booked or approved through the Boat Show Office can be erected on Open Area display stands. Your own corporate-branded structure may be approved provided the Boat Show Office is satisfied that it complies with Australian safety standards

THE OPEN AREA

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OPEN AREA (HARD STAND) SPACE ONLY

DISPLAY TYPE AREA RATE PER SQMOpen Area 12sqm or less Set Fee $1,232.00Open Area 13-50sqm $95.70Open Area 51-100sqm $75.90Open Area 101-200sqm $66.00Open Area 201-300sqm $58.30Open Area 301-400sqm $53.90Open Area More than 400sqm $50.60

PAGODAS & COMPACT STRUCTURES (TENT HIRE ONLY)

DISPLAY TYPE AREA RATE PER SQMCompact Structure 2.5m x 3m $418.00Pagoda 3m x 3m $495.00Pagoda 4m x 4m $869.00Pagoda 5m x 5m $1023.00Pagoda 6m x 6m $1353.00Flooring & Carpet per sqm $22.00

THE OPEN AREA

PAGODAS & COMPACT STRUCTURES (LIMITED AVAILABILITY)

DISPLAY TYPE AREA RATE PER SQMCompact Structure 2.5m x 3m $1870.00Pagoda 3m x 3m $1980.00Pagoda 4m x 4m $2794.00Pagoda 5m x 5m $3850.00Pagoda 6m x 6m $5434.00

OPEN AREA POWER

• 10amp or 15amp power outlets can be installed depending on the distance between your stand and the mains supply

• You can book open area power online in the Extras section of the Display Licence Application

APPLICATION FEE FOR ALL AREAS• Non-refundable Application Fee: $185.00

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*Includes pagoda and walls but no space, floor, carpet or power

*Includes space, floor, carpet, pagoda with soft vinyl walls (white or clear) and 1x10amp power outlet

• Your Exhibitor Pass is your entry into the show each day

• The allocation of passes is calculated on the net total of your Display Licence tax invoice

• Any person (including an exhibitor) not holding a valid pass will be charged the normal public admission fee of $25.00 per person or $20.00 online

NET INVOICE TOTAL PASS ALLOCATIONUp to $5,000 5$5,001 - $10,000 8$10,001 - $15,000 10$15,001 - $20,000 12$20,001 - $30,000 15$30,001 - $50,000 20Over $50,000 25

EXHIBITOR ACCREDITATION ENTITLEMENTS

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CAR PARK 2 (P2) - 1-DAY (PREFERRED CLIENT) PARKING• $71.50 each including GST

• Located in the Rec Club area - about 700m to the show entry

• Shuttle service operates from 0500 to 0100 each day of the event

CAR PARK 2 (P2) - 4-DAY PARKING• $165.00 each including GST

• Located in the Rec Club area - about 700m to the Show Entry

• Shuttle service operates

CAR PARK 3 (P3) - 4-DAY PARKING • $143.00 each including GST

• Located in the Cypress Point area on the western side of the InterContinental Sanctuary Cove Resort – about 400m to the Show entry

• Shuttle service operates

CAR PARK 4 (P4) - 4-DAY PARKING• $220.00 each including GST

• Located right at the entry to the exhibition site

• Very limited availability

• One pass per exhibitor until sold out

• Include your initial car parking requests in the Extras section of your Display Licence Application

• Please note that car park passes to some areas sell out within weeks of bookings opening

• To gain entry to Sanctuary Cove on Boat Show days a vehicle must clearly show the appropriate car park pass on the lower right side of the windscreen, and all occupants must have a valid access pass

EXHIBITOR CAR PARKING

There are three on-site car parking areas for exhibitors. You can request car park passes on your Application. Please note that car park spaces are allocated for vehicles which can fit within a standard car park space. To access parking for larger vehicles and trailers, please contact the Boat Show Office.

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PAYMENTS AND DEADLINES• Please read carefully the Terms and

Conditions and Display Regulations available at www.sanctuarycoveboatshow.com.au

• A minimum 30% deposit is payable on receipt of your initial tax invoice. We will confirm your stand allocation only when we have received the correct deposit or payment in full. You can pay by cheque, credit card or electronic funds transfer

• The deadline for final payment of exhibition fees is Monday 30 March 2015

• After the deadline, exhibitors will be charged the late payment fee of $250.00 and the Agreement may be cancelled (See Terms & Conditions 3.3)

• We will not issue passes (ie. exhibitor, car park, guest) until all fees owing have been paid in full

• Variations to orders for passes and other exhibitor requirements made after the Monday 30 March 2015 deadline must be paid for in full by credit card at the time of booking

• Exhibitor listing, editorial and any booked advertising will be withdrawn from all Sanctuary Cove International Boat Show publications (e.g. Yearbook) if outstanding monies are unpaid by Monday 30 March 2015

• All prices are quoted in Australian dollars and payments must be in Australian dollars

• 10% GST is included in all fees quoted

PAYMENT SCHEDULE• 30% initial deposit payable on receipt of tax

invoice. Stand allocations are confirmed only after the first payment is received

• 70% final payment payable by Monday 30 March 2015

MARINE INDUSTRY ASSOCIATION DISPLAY RATE DISCOUNT A 10% industry discount on display fees may apply if you are a current financial member of:

• The Boating Industry Association (BIA) in your state or country; OR

• Australian International Marine Export Group (AIMEX); OR

• Superyacht Australia (SYA)

• Members of the above associations are the only organisations entitled to an industry discount

PAYMENTS AND DISCOUNTS

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• Once you receive written confirmation of your stand allocation, you are responsible for the full payment of the Display Fee by the due date, which is Monday 30 March 2015

• If you request additional space, all fees must be paid in full before the allocated space will be confirmed

• If you wish to withdraw from your contract or reduce your stand area before Monday 30 March 2015, a refund, less the non-refundable Application Fee of $185.00, will be paid only if the Display Space is re-let to a suitable exhibitor by that date. If we have not found a suitable exhibitor by that date, fees will not be refunded

• We will not accept cancellations after the payment deadline of Monday 30 March 2015, nor will any fees previously paid be refunded. At that date the full amount of the Display Fees, as detailed on your most recent invoice, is payable regardless of whether you wish to reduce your stand size or withdraw altogether (See Terms & Conditions Clause 9)

VARYING OR CANCELLING DISPLAY SPACE

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INSURANCE Pavilion & Open Area Exhibitors - Sanctuary Cove International Boat Show will provide each Pavilion and Open Area exhibitor with public liability insurance to the value of AUD$10 million. This cover is at no additional cost to you as a registered exhibitor. Please note that this public liability insurance cover does not include exhibitor property. You install, display and remove your products at your own risk and are responsible for the insurance of your own property.

Marina Exhibitors – The insurers will not extend public liability cover to exhibitors displaying boats in The Marina. Therefore marina exhibitors must provide written confirmation that they hold minimum AUD$10 million public liability insurance covering their participation at the 2015 Sanctuary Cove International Boat Show (See Terms & Conditions Clause 4).

SECURITY• You are displaying goods at your own risk

(See Terms and Conditions Clause 4)

• Sanctuary Cove’s 24-hour security service operates as normal around The Marine Village and on the marina

• From the start of installation on Monday 18 May 2015 until the final removal time of 3pm on Monday 25 May 2015, a contracted security company provides general security services across the entire exhibition site

• Pavilion exhibitors will have access to their stand before the 9am opening time (from 7:30am) after presenting their Exhibitor Accreditation Pass to security staff

• On The Marina, only exhibitors, invited clients attending functions and contractors will have after-hours access

EXHIBITOR GUEST PARKING • A 1-day Guest Pass entitles the bearer to free

parking and return bus transfer from the free park and ride public car park (location TBC) Exhibitors can purchase 1-day Guest Passes for $15.00AUD each including GST from the ‘Extras’ section of your Display Licence Application

OCEANS OF AWESOME EXPOSURE - MARKETING THE SHOW IN 2015All exhibitors will benefit from a dynamic, multi-channel marketing approach in 2015. Exciting new imagery and creative communications have been developed to ensure Sanctuary Cove International Boat Show continues to set the standard as a world-class event.

Strong ties with local consumer media and international marine media networks allow us to reach the widest possible audience across local, interstate, and international markets. The integrated campaign incorporates print, digital, radio, television, social media and direct mail, further bolstered by corporate sponsorship and extensive PR.

A HIGHLY TARGETTED WAY TO REACH THE RIGHT MARKET, WITH THE RIGHT MIND-SET:• 37% of visitors come from the local drive

market, i.e. within a 3-hour radius

• 36% of visitors are Gold Coast residents

• 27% of visitors travel from interstate or overseas

This is where the marine industry does business:

• Approximately 40,000 visitors

• Approximately 350 exhibitors

The opportunity to create ongoing brand engagement:

• Tap into a combined social media Sanctuary Cove visitor database of over 25,000 (and growing!)

GENERAL INFORMATION

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BAUER TRADER MEDIABauer Trader Media is again a major media partner for SCIBS in 2015, producing the SCIBS Yearbook and the daily Scuttlebutt Newsletter during the Show. Bauer Trader Media publishes in excess of 20 titles in Australia, including iconic mastheads like Unique Cars, Trade-a-boat, Motorcycle Trader, Deals on Wheels and Caravan World - all market leading products that are highly respected in their individual fields. This invaluable partnership delivers a comprehensive and compelling message to the marine industry and marine lifestyle enthusiasts.

SOUTHERN CROSS AUSTEREOSouthern Cross Austereo will work closely with SCIBS again in 2015 capturing Gold Coast and Brisbane radio listeners across various demographics. Southern Cross Austereo creates more hours of live content than any other broadcast media group in Australia and can connect brands with 95% of Australians each week via their regional free-to-air TV networks, national radio networks, online, mobile and unique one-off events. Their wide range of media offerings gives them the unique opportunity to provide inventive, interactive and cross platform campaigns, an important partnership for both Sanctuary Cove and SCIBS.

MEDIA PARTNERS

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MEDIA

NEW WEBSITE – AN EVENT HUBThe revamped 2015 website is an engaging and user-friendly source for information and ticket sales. A dedicated login allows you to access your information and upload details about your products and services, creating a real-time source of information for both exhibitors and visitors.

The Boat Show website hits are in excess of 4.5million per annum

FACEBOOKThe dedicated SCIBS Facebook page provides continuous engagement with the Boat Show audience. Regular and informative post activity in 2014 resulted in a 61% increase in active followers – now looking forward to even bigger things in 2015.

www.facebook.com/scboatshow

INSTAGRAMHow better to capture the buzz of a show set in such a picturesque location? There are now over 1000 ‘grammers following SCIBS and this will continue to grow.

http://instagram.com/#sanctuarycoveboatshow

SCIBS APPThe SCIBS app is a must-have every year, available from iTunes and Google Play.

PUBLIC RELATIONSSanctuary Cove promotes SCIBS around the world. On average, SCIBS attracts publicity valued at more than AUD$3 million in national and international marine and lifestyle publications, online sources and in mainstream media.

MEDIA LIAISONSCIBS will work with local PR company, Ruby Public Relations to manage media liaison in 2015. Media engagement has been in the works since September and communication channels continue through an extensive SCIBS media database made up of local, national and international marine and consumer media.

MEDIA RELEASESSCIBS encourages you to co-promote your presence at the show to reach buyers while we maximise every opportunity with media releases distributed to over 500 key marine, business, mining and consumer media segments. All publicity generated by SCIBS is at its sole discretion.

E-NEWS COMMUNICATIONSOur regular eNewsletter will be distributed to a growing database communicating the latest developments in the lead up to the festival.

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MEDIA

NEW PRODUCT LAUNCHESIf you are launching a new product into the region or world market, you can send information for possible use in publicity and press releases. Please provide bullet points or a press release and quality high resolution images. Please also specify if the product or service to be launched at the show is a world, Australian or local product launch. Full details will assist follow-up contact. Promotional opportunities such as the SCIBS Yearbook have deadlines in early 2015.

If you would like to discuss editorial opportunities or new product launches with our PR team, please contact:

RUBY PUBLIC RELATIONSMedia Liaison Phone: +61 7 5514 8575 Email: media@sanctuarycove.com.au

EXHIBITOR BRANDING: LOGO USEEach year, SCIBS develops a logo for you to use in your advertising and promotional material to let your clients and potential clients know you will be exhibiting at SCIBS. These logos will be available for download via the SCIBS website in early 2015.

If you would like to discuss marketing, PR or promotions, please contact:

KARA ROBERTS Marketing – Sanctuary Cove Phone: +61 7 5577 6007 Email: kroberts@mulpha.com.au

PROMOTIONS AND COMPETITIONSPromotions and competitions are not only vital in generating exposure and hype surrounding the event, they also act as a means of database acquisition for future promotions.

If you are running a competition in the lead up to or during SCIBS, please let us know so we can assist with promotion of your competition.

We welcome the opportunity to partner with exhibitors and sponsors on targeted promotions surrounding SCIBS.

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DISPLAY SPACE ENQUIRIESHarry Davis Exhibition Manager Phone: +61 7 5577 6868 Email: harryd@sanctuarycove.com

ACCOUNTS & GENERAL BOAT SHOW ENQUIRIESGemma Tanks Admin Assistant - Events & Marketing Phone: +61 7 5577 6011 Email: boatshow@sanctuarycove.com PO Box 199 Sanctuary Cove QLD 4212 Australia

EVENT OPERATIONS ENQUIRIESCorey Rattray-Wood Event Operations Manager Email: crattraywood@mulpha.com.au Phone: +61 7 5577 6869

SPONSORSHIP ENQUIRIES Johan Hasser Head of Events Email: jhasser@mulpha.com.au Phone: +61 7 5577 6011

MEDIA ENQUIRIESRUBY PUBLIC RELATIONS Gialia Badalotti Media Liaison Phone: +61 7 5514 8575 Email: media@sanctuarycove.com.au

MARKETING ENQUIRIESKara Roberts Sanctuary Cove Marketing Phone: +61 7 5577 6007 Email: kroberts@mulpha.com.au

CONTACTS

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Oceans of AwesomeJOIN US NOW FOR

sanctuarycoveboatshow.com.auAustralia’s Gold Coast . 21-24 May 2015