COVE Webinar II Preparing for COVE Wednesday, April 8, 2009.

COVE Webinar II

Preparing for COVEWednesday, April 8, 2009

Overview

Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE.

– Encode video to COVE specification– Obtain video hosting solution– Generate metadata and media assets– Develop content strategy– Q & A

Preparing Video - Encoding

Jasmine BulinDigital Video Producer

Video Content, General Audience

The Web Delivery Video SpecAudio Stream

• Codec: AAC

• Audio Stream BitRate: 48 Kbps

• Audio Stream BitRate Mode: CBR

• Number of Audio Channels: 1 (Mono)

• Audio Channel's Positions: C

• Sampling Rate: 44.1 KHz

• Bit Depth: 16 bits

General

• File Format: MPEG-4 (.mp4)

• Total Stream BitRate: 448 Kbps

Video Stream

• Codec: AVC (H.264)

• Frame Size 16/9: 512 x 288

• Frame Size 4/3: 480 x 360

• Frame Rate: 15 fps

• Video Standard: NTSC

• Scan Type: Progressive

• Video Stream BitRate: 400 Kbps

• Video Stream BitRate Mode: VBR

Why H.264• Industry Use

• Flexibility– Multi-platform Codec

– Encoding Options

– Future implementations

• Number of users on flash 9.0.115.0 and higher

• Compression ratios

Encoding Suggestions

Watch out for• Cropping and letterboxing • Color and saturation • Levels/contrast/gamma • Artifacting/blocking • Interlacing • Synch Issues

Test

• Different software applications use different encoding profiles

• Set up multiple templates

Video Hosting

• COVE uses two types of delivery – streaming and HTTP• Implementing a COVE video player requires the ability to

host Flash video content• National content and Local content• Sources of streaming service

– “In-house” server– Hosted streaming solution– Content Delivery Network (CDN)

• PBS/Limelight Deal for Stations (contact: [email protected])

Video Hosting

Rob VincentInternet Development Manager

Oregon Public Broadcasting

OPB’s Online Video Process

Digitizing and Metadata

• Pipeline– Standard Definition, single channel– Remote control from dedicated Mac mini– Outputs to IMX 50 Mbit

• Transcoding– ffmpeg converts from IMX to MPEG-4, H.264

• Metadata and Images

COVE and Video Server

• Metadata on thePlatform– Includes reference to video hosted on video.opb.org

• video.opb.org– Wowza streaming server– Apache serves thumbnails and some management

tools

Bandwidth and Traffic

• OPB’s ISP is Nero with no cap on outgoing traffic, but cost is based on peaks.

• Outoing peak is usually 40Mbit/s, in December 2008 it was near 100Mbit/s.

• From November 2008 and March 2009, Electric Car Drag Racing was served 1 Million times.

• In March 2009 OPB served 33k video views.

Cost and Resources

• Network bandwidth– Monthly cost for 7Mbit connection is about $21,000

• Staff– Master Control Operators

• 80 hours of video takes about 100 hours

– Coding and Graphics• About one hour for a 30 minute program (3 segments)

Cost and Resources

• Telestream Pipeline– video capture device = $1950

• Server Hardware– Apple XServe with 1 TB = $4500

• Streaming Server– Wowza Pro Unlimited = $995

Metadata and Media Assets• Metadata – Required, Optional and Chapters• Worksheet and Publishing Tool• Media Assets

– Images• Thumbnails• Episode Cards• Program Background Images• Logos

– Customization• CSS File• Masthead

– Text files• Transcripts• Closed-Captioning (SAMI)

Metadata and Media Assets

Angee SimmonsExecutive Producer, Promotions & New Media

KCPT – Kansas City, Missouri

Preparing Metadata

• Use the Metadata worksheet - It’s your Friend.

• Who’s going to get me all this content? Identifying Providers– Program Producers– Web Producers– Public Information/Communications– Traffic– Graphic Designers - create templates

• Working with the Admin Tool - You Don’t Have to Do it All!– It’s easier than it sounds!– Conduct a training with content providers

• Workflow

Metadata Worksheet

Admin Tool

Logo (454x90)

Background Image (950 x 356)

Stack Images (454 x 255)Title Card (454 x 255)

Static Images & Sizes

Developing a Video Content Strategy

A good video strategy . . . – Is the first step to delivering video– Distinguishes what content to distribute online– Identifies the appropriate audience(s)– Determines how content will be “programmed”– Coordinates inter-departmental personnel and resources– Maximizes unique opportunities to cross-promote platforms and

content


Two of the most important questions:

1. How do we want to syndicate our content?

2. What kind of video experience do we want to create?


How do we want to syndicate our content?– Syndication = Sharing content with COVE stations– Your Audience is Anywhere– “Cover” stories without producing content– The power of COVE is in syndication– Station hosts content wherever it plays


What kind of video experience do we want to create?– Full Player Experience – a completely customized portal with

local, national and syndicated content from entire COVE system– Single clip – Uses single clips of video to embed in program web

sites, blogs or video aggregation pages– Fully-branded national portal – National content only, full local

branding; complement existing local video section– Syndicated Content Player – Content syndicated from other

stations in COVE is programmed into unique collections that address the community’s needs


Tim BischoffDirector of Marketing

KET – Kentucky Educational Television

Online Content Strategy

• What are our strengths?

• What are our challenges?

• What do our audiences expect?


• What are our goals?

• Embrace online video as a co-primary distribution platform – in addition to broadcast, rather than to only support or promote broadcast – that provides an experience that is easily navigated and engages users in aggregated local, national, local-to-local and educational content.

• Use online video to increase the overall viewership and impact of our programs and services.


• Where to begin?• More than 4,600 episodes of video available now on-line.

• Each year, we produce more than 1,200 hours of local programming for both on-air and online distribution.


• What are our audiences watching on-air and online?– Examined Nielsen’s and our current online video

viewership analytics• PBS

• Local

• Education


• Content at launch• Homepage “Featured Video” Area

• Portal experience: local/national

• Need link to “old” video…. all the video that is not in COVE

• Series-based pop-up for One to One


• Level of Content Available by end of CY09• Series-based pop-ups for all weekly, local series

» With “cross linking” between series

• Embedded video » in our blogs

» Social Bookmarking/everywhere

• Micro-player for K-12 Educational series “News Quiz”


Aspirational Goal:

All rights-clear content available in a unified video experience.

COVE Webinar II – Preparing for COVE

Thank YouFor more information,

contact [email protected]

COVE Webinar II Preparing for COVE Wednesday, April 8, 2009.

Documents

Transcript of COVE Webinar II Preparing for COVE Wednesday, April 8, 2009.