Ocean Park Situation - Legislative Council of Hong · PDF fileFocus on Our Key Stakeholders...
Transcript of Ocean Park Situation - Legislative Council of Hong · PDF fileFocus on Our Key Stakeholders...
Presentation to the Economic Services Panel of the Hong Kong Legislative Council
Ocean Park Corporation18 July 2007
Ocean Park Annual Attendance
1.3
1.9 1.9
1.61.5
1.31.1
1.51.6
1.3 1.41.5
1.71.8
2
2.3
2.72.8
3 3
3.8
2.82.9 3
2.8
1
2
3
4
77 79 81 83 85 87 89 91 93 95 97 99 01
Attendance (million)
Financial Year ends June 30
Ocean Park SituationOcean Park Situation
CB(1)2164/06-07(02)
Focus on Our Key StakeholdersFocus on Our Key Stakeholders
Ocean Park OpportunitiesOcean Park Opportunities
Local Loyalty / Memories generational value
Differential Product Qualities
Ocean Park OpportunitiesOcean Park Opportunities
Ocean Park OpportunitiesOcean Park Opportunities
Destination Tourism to Hong Kong
Relevance to Market You Serve
Ocean Park OpportunitiesOcean Park Opportunities
Inbound tourists, many from Mainland China
Local HK Residents
Other Guests
Reintroduce Local Market Reintroduce Local Market to Parkto Park
HKID Promotion Birthday Promotion Photo Promotion Weddings
Local MarketLocal Market
Interactivity Love Animals / Love Ocean Park
Renewal of Product & Renewal of Product & ReinvestmentReinvestment
SkyFairHelium Balloon22m diameter balloon29 passengers120m
Other shows and facilities:Acrobat showBungeeShopsPhoto opportunitiesBird show
Renewal of Product & Renewal of Product & ReinvestmentReinvestment
Renewal of Product & Renewal of Product & ReinvestmentReinvestment
Ocean Park Annual Attendance
Ocean Park SituationOcean Park Situation
1.3
1.9 1.91.6 1.5
1.31.1
1.5 1.61.3 1.4
1.51.7 1.8
22.3
2.7 2.83 3
3.8
2.8 2.93
2.8
0
0.5
1
1.5
2
2.5
3
3.5
4
77 79 81 83 85 87 89 91 93 95 97 99 01 03 05
Ocean Park Annual Attendance
Ocean Park SituationOcean Park Situation
1.3
1.91.91.6 1.5
1.31.1
1.51.61.31.4
1.51.71.8
22.3
2.72.83 3
3.8
2.8 2.93
2.82.8
3.42.95
3.684.034.38
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
77 79 81 83 85 87 89 91 93 95 97 99 01 03 05
Ocean Park OpportunitiesOcean Park Opportunities
Approval on concept Master Plan / Financing
Investment into the Future Investment into the Future over 6 yearsover 6 years
2007 2008 - Skyfair- Vet Hospital- Astounding Asia
2009 2010 - New Main Entrance- Aqua City- Funicular- Rainforest- Thrill Mountain- Polar Adventure- Whiskers Harbour
2011 2012 - Marine World- Existing Facility Upgrades
twice the entertainment at the new ocean park
More More AttractionsAttractions
0
35
70
2005 2012
up-charge activities thrill ridesfamily/childrens rides exhibitsshows
HK$4.2 Billion Commercial loan from 25 Banks
3 Times Oversubscribed
This year we are reaching for the skyThis year we are reaching for the sky
Panda Video for 20 30 Sec
Jia Jia An An
Le Le Ying Ying
Thank You Hong Kong